Essence Design Limited
Personal Information
Organization / Workplace
Sutton Coldfield United Kingdom
Occupation
Brand Consultant/Designer
Industry
Advertising / Marketing / PR
Website
About
Branding has been a bit of a 'hype' word in recent years, but it is still hard work far beyond designing a new brand identity. It's not just a logo and it's not just a product.
As a designer, I've always been interested in the creative translation of brand strategy and through a few projects I have been more and more involved in the strategic side of brand creation, something that keeps evolving and changing - and has thus become a great passion of mine.
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