With my experience across finance, sales and marketing I get to help companies leverage best practices, process & technology to achieve measurable and sustainable results in their marketing performance. I worked at Eloqua for 6 years helping clients implement marketing automation. There is a big gap in marketing skills needed to succeed in today's ever-changing online environment & my interest is helping close that gap. Niche: 1) Coaching marketing orgs on moving from "batch & blast" campaigns to developing a communication strategy across the buyer's journey. 2) Mapping out the Lead Lifecycle process & developing Sales enablement strategies for Marketing & Sales alignment. Passionate about w