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Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
VP, Customer Experience Strategy at MRM//McCann
Industry
Advertising / Marketing / PR
Website
About
I am a proven strategic thinker with deep knowledge of digital experience design and customer empathy. Over the course of my 16 year career, I have consulted for clients in a variety of industries including: automotive, high tech, finance, apparel, manufacturing, entertainment, travel, services, and various non-profit organizations. I have consistently achieved business results for my clients and have earned several Gold Effie awards to show for it. Specialties: Customer experience design, digital experience strategy, holistic marketing communications planning, persona development, data analysis, brand strategy, and consumer research.
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