Personal Information
Organization / Workplace
Shanghai, China China
Occupation
United Design Practitioner
Industry
Design
About
Professionally engaged to investigate and explore new forms of human experience and communication. It is this insatiable curiosity that brought me across diverse fields, from architecture, to film, photography, branding, events BTL, to ads ATL.
This personal mission then led me to the intersection between creativity and business, engaging clients at the level of business fundamentals, helping them develop brand solutions and product innovations.
Behind every client brief are often deeper strategic issues, and opportunities for innovative solutions. From brand portfolio disarray that most OEM/ODM chinese companies face to B2B/B2C channel management confusion, the solution generation p...
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