TBDA stands for True Business Data Activation, unleashing the potential of clients’ customer data to create extra revenue & profit for them, with a typical return on cost of 6-12 times. We work as DATA DETECTIVES , seeing PICTURES in their customer data masses others miss, get new data they need, discovering new profit nuggets waiting to be harnessed… then help to deliver these nuggets through insight informed thinking, off line and online marketing stimuli. Using 6 critical investigations, we discover and then apply crucial behavioural insights to get more profit from current customers and more new customers. See case study thumbnails for b2c and b2b at http://www.tbda.co.uk/free-do