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Toronto Canada

Manager, Digital & Interactive Marketing

Finance / Banking / Insurance

Roger I. Garcia is currently at Scotiabank - International Banking developing digital, social media solutions, process, and policy tailored to meet the unique needs of international markets as well as providing support to branch operations, retail and small business product areas, services and distribution channels. Roger has a passion for linking strategy with customer experience design and communications, championing the customer point of view while supporting business objectives. Roger has been a strong source of insight in digital marketing initiatives and has spearheaded several online program for the international branch of Scotiabank, including young adult segment strategy. Roger...