• Supervise the overall visual appearance of an art piece of scene.
• Ensure the piece or campaign is visually striking, stimulates moods, contrasts features, and psychologically appeals to a target audience.
• Translate desired moods, messages, concepts, and underdeveloped ideas into imagery.
• Concept with copywriter to devise slogan, logos, and campaigns.
Imagine what the finished pieces looks like.
• Resolve conflicting agendas.
• Ensure deadlines are met.
• Coordinate with production department.
• Create the specific look and feel of an entire magazine.
• Manage multiple accounts.
• Approve proofs of printed copy.
• Attend photo shoots and printing sessions ...