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marketing advertising sales promotion managing mass communication perfect market competition monopolistic competition and monopoly features behaviour & implications of revenue under perfect difference between perfect competition major steps taken to sustain with the rise and fal the five ways to departmentalization basic organisation organization design applications centralization versus decentralization types of power line authority and staff authority organization culture direct wages numericals semi-variable costs fixed costs variable costs direct expenses overhead direct material using web-based tools for financial analysis and r boehringer ingelheim advertising growth in india advertising campaign developing an advertising campaign personal selling as promotion media advertising expenditures brand branding brand equity managing marketing channel channel marketing channel rural marketing rural market rural difference between urban and rural marketing importance of rural marketing rural demand motivation expectancy theory relevance porter and lawler model channels and marketing decisions channel conflict functions channel management decisions designing and managing integrated marketing channe campaign marketing pr procter & gamble’s advertising history advertising time patterns 5 m’s of marketing sponsor events advertising budget effectiveness contingency variables affecting structure limitations & features of controlling control as a feedback system what is budgeting? value engineering operations management dimensions of control and total quality management importance productivity profit and loss control steps in product and production design control of overall performance direct selling (door-to-door retailing) on the basis of merchandise offered or store strat organized retail trade catalog retailing (mail-order retailing) tele selling shopping mall hyper market types of retailing internet retailing activities performed by retailers tv home shopping super market store & non-store retailing independent retailing from three different perspectives advantages of organized retail vending machines (automatic retailing) retail formats form of ownership characteristics elements of structure labour turnover calculation methods labour cost halsey premium method and rowan’s method merrick differential piece rate system measuring workforce performance labour productivity piece rate or piece work why control labour costs? system of wages types of incentive wage plans idle time cost turnover and costing budgetary control questions budgeting planning examples benefits cash budget can ebay continue growing products ebay what is benchmarking feedforward control what is controlling comparison of simple feedback and feedforward syst operations research characteristics of effective control system requirements for feedforward control the basic control process