Since in high school, She was very interested in marketing promotion industry. This is what prompted her to take diploma degree majoring in public relations and pursue her bachelor degree majoring in advertising. She fell in love with marketing promotion industry since her first internship in one of multinational advertising agencies in Jakarta.
She have had extensive work experiences in office environments. Working in marketing promotion sector (more specifically in advertising and public relations) has developed her expertise and ability in building and maintaining some particular brands such as Citilink, Telkom Indonesia, Telkomsel, Pizza Hut, Singapore Tourism Board, Merit Fiber, etc...