A believer in the mantra that "The best way to predict the future is to invent it", she has worked on launching award winning (The Internationalist, Media Innovation, Creative Media and AToMiC) digital global firsts.
Prior to moving agency side, Robin led content creation, community management, product development, ecommerce and marketing communication strategy initiatives for brands including Alliance Atlantis, HP, Toyota and Yahoo!
Robin is a frequent speaker at conferences across North America (ad:tech, iMediaConnection, Dx3, IAB Mixx, AToMiC) and is a regular contributor to Media in Canada. She is the founding Chair of IAB Canada's Social Media Committee.