Personal Information
Organization / Workplace
Rotterdam Area, Netherlands, Zuid-Holland Netherlands
Occupation
Senior Digital Analyst, Conversion specialist at Ahold
Website
About
- Digital analytics, conversion optimization, usability and online marketing strategies;
- Transferring knowledge within organisations on data driven decision-making and taking action on insight;
- Speak for audiences large and small about web analytics, conversion optimization, usability and Online Marketing in general (a.o. Emerce Conversion, MarCom, DMLive, Google Analytics conference);
- Translating business goals to Key Performance Indicators and analytics metrics;
- Configuration of the web analytics tool and analytics methodology to gather the correct insight on business goals performance;
- Develop, support and implement controlled testing process (Split-tests, MVT) focussed on bu...
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