In May of 2011, I joined my son in the business where he worked doing the business development for Velocity Design Group, LLC. At Velocity Design Group my experience in business management and sales has come in handy to help promote the business and his work. Our specialty is in the business identity creation and management. Where we work to educate our clients on the difference between a brand and a logo. We use a system we have created called Identity 101 where we educate our client or potential client on what it means to have a brand and then how to give that brand a Visual Identity starting with a logo and then through an effective brand management system, develop and design all of