�ݺ�ߣshows by User: 105iiminternship

�ݺ�ߣshows by User: 105iiminternship / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: 105iiminternship / Thu, 09 Jul 2015 17:04:58 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: 105iiminternship Brands versus private labels : Fighting to win /slideshow/brands-versus-private-labels-fighting-to-win-50357077/50357077 brandsversusprivatelabels-150709170458-lva1-app6892
This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed.]]>
This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed.]]> Thu, 09 Jul 2015 17:04:58 GMT /slideshow/brands-versus-private-labels-fighting-to-win-50357077/50357077 105iiminternship@slideshare.net(105iiminternship) Brands versus private labels : Fighting to win 105iiminternship This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsversusprivatelabels-150709170458-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed.

Brands versus private labels : Fighting to win from Sameer Mathur

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0 What marketers misunderstand by online reviews /slideshow/what-marketers-misunderstand-by-online-reviews/50310856 whatmarketersmisunderstandbyonlinereviews-150708163903-lva1-app6891
Harvard Article]]>
Harvard Article]]> Wed, 08 Jul 2015 16:39:03 GMT /slideshow/what-marketers-misunderstand-by-online-reviews/50310856 105iiminternship@slideshare.net(105iiminternship) What marketers misunderstand by online reviews 105iiminternship Harvard Article <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatmarketersmisunderstandbyonlinereviews-150708163903-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Harvard Article

What marketers misunderstand by online reviews from Sameer Mathur

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0 For mobile devices, think apps not ads /slideshow/for-mobile-devices-think-apps-not-ads-50305902/50305902 formobiledevicesthinkappsnotads-150708144423-lva1-app6891
M-Commerce]]>
M-Commerce]]> Wed, 08 Jul 2015 14:44:23 GMT /slideshow/for-mobile-devices-think-apps-not-ads-50305902/50305902 105iiminternship@slideshare.net(105iiminternship) For mobile devices, think apps not ads 105iiminternship M-Commerce <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/formobiledevicesthinkappsnotads-150708144423-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> M-Commerce

For mobile devices, think apps not ads from Sameer Mathur

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0 Making the Most of a Polarizing Brand /slideshow/making-the-most-of-a-polarizing-brand/50304496 makingthemostofapolarizingbrand-150708141227-lva1-app6891
Making the Most of a Polarized Brand, based on HBR article]]>
Making the Most of a Polarized Brand, based on HBR article]]> Wed, 08 Jul 2015 14:12:27 GMT /slideshow/making-the-most-of-a-polarizing-brand/50304496 105iiminternship@slideshare.net(105iiminternship) Making the Most of a Polarizing Brand 105iiminternship Making the Most of a Polarized Brand, based on HBR article <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makingthemostofapolarizingbrand-150708141227-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Making the Most of a Polarized Brand, based on HBR article

Making the Most of a Polarizing Brand from Sameer Mathur

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0 Make the most of a polarising brand /slideshow/make-the-most-of-a-polarising-brand/50295645 makethemostofapolarisingbrand-150708102612-lva1-app6891
Make the most of a polarising brand.]]>
Make the most of a polarising brand.]]> Wed, 08 Jul 2015 10:26:12 GMT /slideshow/make-the-most-of-a-polarising-brand/50295645 105iiminternship@slideshare.net(105iiminternship) Make the most of a polarising brand 105iiminternship Make the most of a polarising brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makethemostofapolarisingbrand-150708102612-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Make the most of a polarising brand.

Make the most of a polarising brand from Sameer Mathur

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0 My summer internship’15, An awesome journey. /slideshow/my-summer-internship15-an-awesome-journey/50288265 mysummerinternship15-150708063306-lva1-app6891
My Summer Internship 2015, IIM Lucknow ,An Awesome Journey.]]>
My Summer Internship 2015, IIM Lucknow ,An Awesome Journey.]]> Wed, 08 Jul 2015 06:33:06 GMT /slideshow/my-summer-internship15-an-awesome-journey/50288265 105iiminternship@slideshare.net(105iiminternship) My summer internship’15, An awesome journey. 105iiminternship My Summer Internship 2015, IIM Lucknow ,An Awesome Journey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mysummerinternship15-150708063306-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> My Summer Internship 2015, IIM Lucknow ,An Awesome Journey.

My summer internship’15, An awesome journey. from Sameer Mathur

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0 What marketers misunderstand about online reviews /slideshow/what-marketers-misunderstand-about-online-reviews-50254973/50254973 whatmarketersmisunderstandaboutonlinereviews-150707124231-lva1-app6892
What Marketers misunderstand about online reviews]]>
What Marketers misunderstand about online reviews]]> Tue, 07 Jul 2015 12:42:31 GMT /slideshow/what-marketers-misunderstand-about-online-reviews-50254973/50254973 105iiminternship@slideshare.net(105iiminternship) What marketers misunderstand about online reviews 105iiminternship What Marketers misunderstand about online reviews <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatmarketersmisunderstandaboutonlinereviews-150707124231-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> What Marketers misunderstand about online reviews

What marketers misunderstand about online reviews from Sameer Mathur

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0 What are brands good for? /slideshow/what-are-brands-good-for-50094332/50094332 whatarebrandsgoodfor-150702132038-lva1-app6892
What are brands good for in this new era?.....Disaggregation helps in two-way relationship that nurtures an]]>
What are brands good for in this new era?.....Disaggregation helps in two-way relationship that nurtures an]]> Thu, 02 Jul 2015 13:20:37 GMT /slideshow/what-are-brands-good-for-50094332/50094332 105iiminternship@slideshare.net(105iiminternship) What are brands good for? 105iiminternship What are brands good for in this new era?.....Disaggregation helps in two-way relationship that nurtures an <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150702132038-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are brands good for in this new era?.....Disaggregation helps in two-way relationship that nurtures an

What are brands good for? from Sameer Mathur

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0 What are brands_good_for /slideshow/what-are-brandsgoodfor/50087134 whatarebrandsgoodfor-150702095015-lva1-app6892
]]>
]]> Thu, 02 Jul 2015 09:50:15 GMT /slideshow/what-are-brandsgoodfor/50087134 105iiminternship@slideshare.net(105iiminternship) What are brands_good_for 105iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150702095015-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

What are brands_good_for from Sameer Mathur

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0 Gino sa: distribution channel management /slideshow/gino-sa-distribution-channel-management-50063252/50063252 ginosadistributionchannelmanagement-150701184005-lva1-app6892
Gino sa: distribution channel management]]>
Gino sa: distribution channel management]]> Wed, 01 Jul 2015 18:40:05 GMT /slideshow/gino-sa-distribution-channel-management-50063252/50063252 105iiminternship@slideshare.net(105iiminternship) Gino sa: distribution channel management 105iiminternship Gino sa: distribution channel management <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosadistributionchannelmanagement-150701184005-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gino sa: distribution channel management

Gino sa: distribution channel management from Sameer Mathur

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0 Gino SA:Distribution Channel Management /slideshow/gino-sa-distribution-channel-management-50059965/50059965 u94qsztsoy12sut8uvbj-signature-8b687a30f98e4bab6d9506c0c22ec04bf97a7e69d09dcf81bab3f9fc88a1f318-poli-150701170839-lva1-app6891
Case Analysis of the Case study Gino SA: Distribution Channel Management]]>
Case Analysis of the Case study Gino SA: Distribution Channel Management]]> Wed, 01 Jul 2015 17:08:39 GMT /slideshow/gino-sa-distribution-channel-management-50059965/50059965 105iiminternship@slideshare.net(105iiminternship) Gino SA:Distribution Channel Management 105iiminternship Case Analysis of the Case study Gino SA: Distribution Channel Management <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/u94qsztsoy12sut8uvbj-signature-8b687a30f98e4bab6d9506c0c22ec04bf97a7e69d09dcf81bab3f9fc88a1f318-poli-150701170839-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case Analysis of the Case study Gino SA: Distribution Channel Management

Gino SA:Distribution Channel Management from Sameer Mathur

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0 Goodyear aquatred launch /slideshow/goodyear-aquatred-launch-50059695/50059695 goodyearaquatredlaunch-150701170142-lva1-app6892
Goodyear aquatred launch]]>
Goodyear aquatred launch]]> Wed, 01 Jul 2015 17:01:42 GMT /slideshow/goodyear-aquatred-launch-50059695/50059695 105iiminternship@slideshare.net(105iiminternship) Goodyear aquatred launch 105iiminternship Goodyear aquatred launch <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodyearaquatredlaunch-150701170142-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Goodyear aquatred launch

Goodyear aquatred launch from Sameer Mathur

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0 Goodyear aquatred launch /slideshow/goodyear-aquatred-launch-50057718/50057718 goodyear-aquatredlaunch-150701161208-lva1-app6891
Case analysis for Goodyear, Aquatred Launch]]>
Case analysis for Goodyear, Aquatred Launch]]> Wed, 01 Jul 2015 16:12:08 GMT /slideshow/goodyear-aquatred-launch-50057718/50057718 105iiminternship@slideshare.net(105iiminternship) Goodyear aquatred launch 105iiminternship Case analysis for Goodyear, Aquatred Launch <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodyear-aquatredlaunch-150701161208-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case analysis for Goodyear, Aquatred Launch

Goodyear aquatred launch from Sameer Mathur

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0 GINO SA: DISTRIBUTION CHANNEL MANAGEMENT /slideshow/gino-sa-distribution-channel-management-50057213/50057213 channeldistribution-150701160012-lva1-app6892
A very effective case study for learning about distribution channels-how do they work?What problems may emerge ?Etc Etc]]>
A very effective case study for learning about distribution channels-how do they work?What problems may emerge ?Etc Etc]]> Wed, 01 Jul 2015 16:00:12 GMT /slideshow/gino-sa-distribution-channel-management-50057213/50057213 105iiminternship@slideshare.net(105iiminternship) GINO SA: DISTRIBUTION CHANNEL MANAGEMENT 105iiminternship A very effective case study for learning about distribution channels-how do they work?What problems may emerge ?Etc Etc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/channeldistribution-150701160012-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A very effective case study for learning about distribution channels-how do they work?What problems may emerge ?Etc Etc

GINO SA: DISTRIBUTION CHANNEL MANAGEMENT from Sameer Mathur

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0 Goodyear the aquatred launch /105iiminternship/goodyear-the-aquatred-launch-50056159 goodyeartheaquatredlaunch-150701153447-lva1-app6892
Goodyear: The Aquatred Launch, a HBS case]]>
Goodyear: The Aquatred Launch, a HBS case]]> Wed, 01 Jul 2015 15:34:47 GMT /105iiminternship/goodyear-the-aquatred-launch-50056159 105iiminternship@slideshare.net(105iiminternship) Goodyear the aquatred launch 105iiminternship Goodyear: The Aquatred Launch, a HBS case <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodyeartheaquatredlaunch-150701153447-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Goodyear: The Aquatred Launch, a HBS case

Goodyear the aquatred launch from Sameer Mathur

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0 How should companies integrate channels and manage channel conflict ? /slideshow/how-should-companies-integrate-channels-and-manage-channel-conflict-49618437/49618437 howshouldcompaniesintegratechannelsandmanagechannelconflict-150619230347-lva1-app6891
Integration and managing channel conflicts]]>
Integration and managing channel conflicts]]> Fri, 19 Jun 2015 23:03:47 GMT /slideshow/how-should-companies-integrate-channels-and-manage-channel-conflict-49618437/49618437 105iiminternship@slideshare.net(105iiminternship) How should companies integrate channels and manage channel conflict ? 105iiminternship Integration and managing channel conflicts <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howshouldcompaniesintegratechannelsandmanagechannelconflict-150619230347-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Integration and managing channel conflicts

How should companies integrate channels and manage channel conflict ? from Sameer Mathur

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0 How should companies integrate channels and manage channel conflict? /slideshow/how-should-companies-integrate-channels-and-manage-channel-conflict-49616860/49616860 14-150619214123-lva1-app6892
It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.]]>
It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.]]> Fri, 19 Jun 2015 21:41:23 GMT /slideshow/how-should-companies-integrate-channels-and-manage-channel-conflict-49616860/49616860 105iiminternship@slideshare.net(105iiminternship) How should companies integrate channels and manage channel conflict? 105iiminternship It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-150619214123-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.

How should companies integrate channels and manage channel conflict? from Sameer Mathur

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0 What decisions do companies face in managing their channels? /slideshow/what-decisions-do-companies-face-in-managing-their-channels-49616592/49616592 14-150619212904-lva1-app6891
Managing channels is not an easy task. Companies have to take a number of decisions to manage their channels.]]>
Managing channels is not an easy task. Companies have to take a number of decisions to manage their channels.]]> Fri, 19 Jun 2015 21:29:04 GMT /slideshow/what-decisions-do-companies-face-in-managing-their-channels-49616592/49616592 105iiminternship@slideshare.net(105iiminternship) What decisions do companies face in managing their channels? 105iiminternship Managing channels is not an easy task. Companies have to take a number of decisions to manage their channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-150619212904-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Managing channels is not an easy task. Companies have to take a number of decisions to manage their channels.

What decisions do companies face in managing their channels? from Sameer Mathur

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0 How should channels be designed? /slideshow/how-should-channels-be-designed-49616343/49616343 14-150619211754-lva1-app6891
Design considerations of channels illustrated with a few examples.]]>
Design considerations of channels illustrated with a few examples.]]> Fri, 19 Jun 2015 21:17:54 GMT /slideshow/how-should-channels-be-designed-49616343/49616343 105iiminternship@slideshare.net(105iiminternship) How should channels be designed? 105iiminternship Design considerations of channels illustrated with a few examples. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-150619211754-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Design considerations of channels illustrated with a few examples.

How should channels be designed? from Sameer Mathur

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0 What is a marketing channel system and value network? /slideshow/what-is-a-marketing-channel-and-value-network/49616005 14-150619210402-lva1-app6891
It gives a brief idea of the marketing channel and value network.]]>
It gives a brief idea of the marketing channel and value network.]]> Fri, 19 Jun 2015 21:04:02 GMT /slideshow/what-is-a-marketing-channel-and-value-network/49616005 105iiminternship@slideshare.net(105iiminternship) What is a marketing channel system and value network? 105iiminternship It gives a brief idea of the marketing channel and value network. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-150619210402-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> It gives a brief idea of the marketing channel and value network.

What is a marketing channel system and value network? from Sameer Mathur

]]> 928 1 https://cdn.slidesharecdn.com/ss_thumbnails/14-150619210402-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-105iiminternship-48x48.jpg?cb=1523741634 The slides in this �ݺ�ߣshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com www.IIMInternship.com https://cdn.slidesharecdn.com/ss_thumbnails/brandsversusprivatelabels-150709170458-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brands-versus-private-labels-fighting-to-win-50357077/50357077 Brands versus private ... https://cdn.slidesharecdn.com/ss_thumbnails/whatmarketersmisunderstandbyonlinereviews-150708163903-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-marketers-misunderstand-by-online-reviews/50310856 What marketers misunde... https://cdn.slidesharecdn.com/ss_thumbnails/formobiledevicesthinkappsnotads-150708144423-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/for-mobile-devices-think-apps-not-ads-50305902/50305902 For mobile devices, th...