�ݺ�ߣshows by User: 109iiminternship

�ݺ�ߣshows by User: 109iiminternship / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: 109iiminternship / Thu, 09 Jul 2015 18:25:55 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: 109iiminternship Advertising’s new /slideshow/advertisings-new/50360213 advertisingsnew-150709182555-lva1-app6892
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]]> Thu, 09 Jul 2015 18:25:55 GMT /slideshow/advertisings-new/50360213 109iiminternship@slideshare.net(109iiminternship) Advertising’s new 109iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advertisingsnew-150709182555-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Advertising’s new from Sameer Mathur

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0 Make the most of a polarizing brand /slideshow/make-the-most-of-a-polarizing-brand-50320688/50320688 makethemostofapolarizingbrand-150708205359-lva1-app6891
The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel]]>
The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel]]> Wed, 08 Jul 2015 20:53:59 GMT /slideshow/make-the-most-of-a-polarizing-brand-50320688/50320688 109iiminternship@slideshare.net(109iiminternship) Make the most of a polarizing brand 109iiminternship The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makethemostofapolarizingbrand-150708205359-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel

Make the most of a polarizing brand from Sameer Mathur

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0 Assignment 4 /slideshow/assignment-4-50318751/50318751 assignment4-150708195946-lva1-app6892
A detailed marketing ppt]]>
A detailed marketing ppt]]> Wed, 08 Jul 2015 19:59:46 GMT /slideshow/assignment-4-50318751/50318751 109iiminternship@slideshare.net(109iiminternship) Assignment 4 109iiminternship A detailed marketing ppt <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment4-150708195946-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A detailed marketing ppt

Assignment 4 from Sameer Mathur

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0 Assignment 3 /slideshow/assignment-3-50314960/50314960 assignment3-150708182304-lva1-app6892
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]]> Wed, 08 Jul 2015 18:23:04 GMT /slideshow/assignment-3-50314960/50314960 109iiminternship@slideshare.net(109iiminternship) Assignment 3 109iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment3-150708182304-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Assignment 3 from Sameer Mathur

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0 Creative that cracks the code /slideshow/creative-that-cracks-the-code-50313680/50313680 creativethatcracksthecode-150708175257-lva1-app6891
Creative advertisement which works in the modern world.]]>
Creative advertisement which works in the modern world.]]> Wed, 08 Jul 2015 17:52:57 GMT /slideshow/creative-that-cracks-the-code-50313680/50313680 109iiminternship@slideshare.net(109iiminternship) Creative that cracks the code 109iiminternship Creative advertisement which works in the modern world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativethatcracksthecode-150708175257-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creative advertisement which works in the modern world.

Creative that cracks the code from Sameer Mathur

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0 Assignment4 /slideshow/assignment4-50313425/50313425 assignment4-150708174708-lva1-app6891
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]]> Wed, 08 Jul 2015 17:47:08 GMT /slideshow/assignment4-50313425/50313425 109iiminternship@slideshare.net(109iiminternship) Assignment4 109iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment4-150708174708-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" />

Assignment4 from Sameer Mathur

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0 Creative that Cracks the Code /slideshow/final-presentation-50312270/50312270 finalpresentation-150708171600-lva1-app6891
Based on a HBR article by Julia Kirby]]>
Based on a HBR article by Julia Kirby]]> Wed, 08 Jul 2015 17:16:00 GMT /slideshow/final-presentation-50312270/50312270 109iiminternship@slideshare.net(109iiminternship) Creative that Cracks the Code 109iiminternship Based on a HBR article by Julia Kirby <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalpresentation-150708171600-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Based on a HBR article by Julia Kirby

Creative that Cracks the Code from Sameer Mathur

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0 Preserve the luxury or extend the brand /slideshow/preserve-the-luxury-or-extend-the-brand-50306686/50306686 preservetheluxuryorextendthebrand-150708150049-lva1-app6891
Preserve the luxury or extend the brand is an article which makes to think gaspard (owner of wine company in france ) that to extend the brand name or just preserve it.]]>
Preserve the luxury or extend the brand is an article which makes to think gaspard (owner of wine company in france ) that to extend the brand name or just preserve it.]]> Wed, 08 Jul 2015 15:00:49 GMT /slideshow/preserve-the-luxury-or-extend-the-brand-50306686/50306686 109iiminternship@slideshare.net(109iiminternship) Preserve the luxury or extend the brand 109iiminternship Preserve the luxury or extend the brand is an article which makes to think gaspard (owner of wine company in france ) that to extend the brand name or just preserve it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/preservetheluxuryorextendthebrand-150708150049-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Preserve the luxury or extend the brand is an article which makes to think gaspard (owner of wine company in france ) that to extend the brand name or just preserve it.

Preserve the luxury or extend the brand from Sameer Mathur

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0 Preserve the luxury or extend the brand /slideshow/preserve-the-luxury-or-extend-the-brand-50306653/50306653 preservetheluxuryorextendthebrand-150708150008-lva1-app6891
PRE]]>
PRE]]> Wed, 08 Jul 2015 15:00:08 GMT /slideshow/preserve-the-luxury-or-extend-the-brand-50306653/50306653 109iiminternship@slideshare.net(109iiminternship) Preserve the luxury or extend the brand 109iiminternship PRE <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/preservetheluxuryorextendthebrand-150708150008-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> PRE

Preserve the luxury or extend the brand from Sameer Mathur

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0 Preserve the luxury or extend the brand /109iiminternship/preserve-the-luxury-or-extend-the-brand-50306569 preservetheluxuryorextendthebrand-150708145846-lva1-app6892
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]]> Wed, 08 Jul 2015 14:58:46 GMT /109iiminternship/preserve-the-luxury-or-extend-the-brand-50306569 109iiminternship@slideshare.net(109iiminternship) Preserve the luxury or extend the brand 109iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/preservetheluxuryorextendthebrand-150708145846-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Preserve the luxury or extend the brand from Sameer Mathur

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0 Assignment 4 /slideshow/assignment-4-50296581/50296581 assignment4-150708105438-lva1-app6891
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Assignment 4 from Sameer Mathur

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0 Brands vs private label /slideshow/brands-vs-private-label-50294450/50294450 brandsvsprivatelabel-150708095702-lva1-app6892
It deals with the competition between brands and private labels!!]]>
It deals with the competition between brands and private labels!!]]> Wed, 08 Jul 2015 09:57:02 GMT /slideshow/brands-vs-private-label-50294450/50294450 109iiminternship@slideshare.net(109iiminternship) Brands vs private label 109iiminternship It deals with the competition between brands and private labels!! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsvsprivatelabel-150708095702-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> It deals with the competition between brands and private labels!!

Brands vs private label from Sameer Mathur

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0 Apps or ads ASSIGNMENT 4 /slideshow/apps-or-ads-assignment-4/50138280 appsorads-150703150935-lva1-app6892
Apps or ads ASSIGNMENT 4 ]]>
Apps or ads ASSIGNMENT 4 ]]> Fri, 03 Jul 2015 15:09:35 GMT /slideshow/apps-or-ads-assignment-4/50138280 109iiminternship@slideshare.net(109iiminternship) Apps or ads ASSIGNMENT 4 109iiminternship Apps or ads ASSIGNMENT 4 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appsorads-150703150935-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Apps or ads ASSIGNMENT 4

Apps or ads ASSIGNMENT 4 from Sameer Mathur

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0 A brand is forever! A framework to revitalizing the declining and dead brand /109iiminternship/a-brand-is-forever-a-framework-to-revitalizing-the-declining-and-dead-brand assignment3-150702070233-lva1-app6891
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]]> Thu, 02 Jul 2015 07:02:33 GMT /109iiminternship/a-brand-is-forever-a-framework-to-revitalizing-the-declining-and-dead-brand 109iiminternship@slideshare.net(109iiminternship) A brand is forever! A framework to revitalizing the declining and dead brand 109iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment3-150702070233-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" />

A brand is forever! A framework to revitalizing the declining and dead brand from Sameer Mathur

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0 Goodyear - The Aquatred Launch /slideshow/goodyear-the-aquatred-launch-50064606/50064606 goodyear-theaquatredlaunch-150701191825-lva1-app6892
This is an Analysis Presentation report made on a Harvard Case Study]]>
This is an Analysis Presentation report made on a Harvard Case Study]]> Wed, 01 Jul 2015 19:18:25 GMT /slideshow/goodyear-the-aquatred-launch-50064606/50064606 109iiminternship@slideshare.net(109iiminternship) Goodyear - The Aquatred Launch 109iiminternship This is an Analysis Presentation report made on a Harvard Case Study <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodyear-theaquatredlaunch-150701191825-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is an Analysis Presentation report made on a Harvard Case Study

Goodyear - The Aquatred Launch from Sameer Mathur

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0 Gino SA distribution channel management /slideshow/gino-sa-distribution-channel-management-50063631/50063631 ginosdistributionchannelmanagement-150701184959-lva1-app6891
Case study analysis on Gino SA: Distribution Channel Management]]>
Case study analysis on Gino SA: Distribution Channel Management]]> Wed, 01 Jul 2015 18:49:59 GMT /slideshow/gino-sa-distribution-channel-management-50063631/50063631 109iiminternship@slideshare.net(109iiminternship) Gino SA distribution channel management 109iiminternship Case study analysis on Gino SA: Distribution Channel Management <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosdistributionchannelmanagement-150701184959-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case study analysis on Gino SA: Distribution Channel Management

Gino SA distribution channel management from Sameer Mathur

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0 A brand is forever!a framework for revitalizing declining and dead brands /slideshow/a-brand-is-forevera-framework-for-revitalizing-declining-and-dead-brands/50063374 abrandisforeveraframeworkforrevitalizingdeclininganddeadbrands-150701184310-lva1-app6892
A brand is forever!a framework for revitalizing declining and dead brands]]>
A brand is forever!a framework for revitalizing declining and dead brands]]> Wed, 01 Jul 2015 18:43:10 GMT /slideshow/a-brand-is-forevera-framework-for-revitalizing-declining-and-dead-brands/50063374 109iiminternship@slideshare.net(109iiminternship) A brand is forever!a framework for revitalizing declining and dead brands 109iiminternship A brand is forever!a framework for revitalizing declining and dead brands <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/abrandisforeveraframeworkforrevitalizingdeclininganddeadbrands-150701184310-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A brand is forever!a framework for revitalizing declining and dead brands

A brand is forever!a framework for revitalizing declining and dead brands from Sameer Mathur

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0 What are brands good for? /slideshow/what-are-brands-good-for-50062694/50062694 whatarebrandsgoodfor-150701182536-lva1-app6891
This presentation is about a case: What are brands good for? which highlights the concept of Disaggreated marketing and defines the modified role of brands!!]]>
This presentation is about a case: What are brands good for? which highlights the concept of Disaggreated marketing and defines the modified role of brands!!]]> Wed, 01 Jul 2015 18:25:36 GMT /slideshow/what-are-brands-good-for-50062694/50062694 109iiminternship@slideshare.net(109iiminternship) What are brands good for? 109iiminternship This presentation is about a case: What are brands good for? which highlights the concept of Disaggreated marketing and defines the modified role of brands!! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150701182536-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation is about a case: What are brands good for? which highlights the concept of Disaggreated marketing and defines the modified role of brands!!

What are brands good for? from Sameer Mathur

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0 Assignment 3 /slideshow/assignment-3-50062021/50062021 assignment3-150701180545-lva1-app6892
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]]> Wed, 01 Jul 2015 18:05:45 GMT /slideshow/assignment-3-50062021/50062021 109iiminternship@slideshare.net(109iiminternship) Assignment 3 109iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment3-150701180545-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Assignment 3 from Sameer Mathur

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0 Gino case study /slideshow/gino-case-study-50061183/50061183 ginocasestudy-150701174153-lva1-app6892
A detailed analysis of the case study GINO SA: DISTRIBUTION CHANNEL MANAGEMENT]]>
A detailed analysis of the case study GINO SA: DISTRIBUTION CHANNEL MANAGEMENT]]> Wed, 01 Jul 2015 17:41:53 GMT /slideshow/gino-case-study-50061183/50061183 109iiminternship@slideshare.net(109iiminternship) Gino case study 109iiminternship A detailed analysis of the case study GINO SA: DISTRIBUTION CHANNEL MANAGEMENT <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginocasestudy-150701174153-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A detailed analysis of the case study GINO SA: DISTRIBUTION CHANNEL MANAGEMENT

Gino case study from Sameer Mathur

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0 https://cdn.slidesharecdn.com/profile-photo-109iiminternship-48x48.jpg?cb=1523741644 The slides in this �ݺ�ߣshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com www.IIMInternship.com https://cdn.slidesharecdn.com/ss_thumbnails/advertisingsnew-150709182555-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/advertisings-new/50360213 Advertising’s new https://cdn.slidesharecdn.com/ss_thumbnails/makethemostofapolarizingbrand-150708205359-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/make-the-most-of-a-polarizing-brand-50320688/50320688 Make the most of a pol... https://cdn.slidesharecdn.com/ss_thumbnails/assignment4-150708195946-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/assignment-4-50318751/50318751 Assignment 4