際際滷shows by User: 115iiminternship / http://www.slideshare.net/images/logo.gif 際際滷shows by User: 115iiminternship / Thu, 09 Jul 2015 18:02:48 GMT 際際滷Share feed for 際際滷shows by User: 115iiminternship Creative That Cracks the Code /slideshow/creative-that-cracks-the-code-50359372/50359372 creative-150709180248-lva1-app6892
Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>

Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>
Thu, 09 Jul 2015 18:02:48 GMT /slideshow/creative-that-cracks-the-code-50359372/50359372 115iiminternship@slideshare.net(115iiminternship) Creative That Cracks the Code 115iiminternship Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creative-150709180248-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com
Creative That Cracks the Code from Sameer Mathur
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Module 4 /slideshow/module-4-50335712/50335712 module4-150709073413-lva1-app6891
Final presentation of the Internship under Prof. Sameer Mathur in the area of Marketing Management.]]>

Final presentation of the Internship under Prof. Sameer Mathur in the area of Marketing Management.]]>
Thu, 09 Jul 2015 07:34:13 GMT /slideshow/module-4-50335712/50335712 115iiminternship@slideshare.net(115iiminternship) Module 4 115iiminternship Final presentation of the Internship under Prof. Sameer Mathur in the area of Marketing Management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/module4-150709073413-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Final presentation of the Internship under Prof. Sameer Mathur in the area of Marketing Management.
Module 4 from Sameer Mathur
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Polarizing brands /slideshow/polarizing-brands-50318572/50318572 polarizingbrands-150708195502-lva1-app6892
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Wed, 08 Jul 2015 19:55:02 GMT /slideshow/polarizing-brands-50318572/50318572 115iiminternship@slideshare.net(115iiminternship) Polarizing brands 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/polarizingbrands-150708195502-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Polarizing brands from Sameer Mathur
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Assignment 4-1 /115iiminternship/assignment-41-50313449 assignment4-150708174749-lva1-app6892
Created By, Vishwa Priyatham, Vce Hyderabad. Under the internship of Prof. Sameer Mathur, IIM Lucknow.]]>

Created By, Vishwa Priyatham, Vce Hyderabad. Under the internship of Prof. Sameer Mathur, IIM Lucknow.]]>
Wed, 08 Jul 2015 17:47:49 GMT /115iiminternship/assignment-41-50313449 115iiminternship@slideshare.net(115iiminternship) Assignment 4-1 115iiminternship Created By, Vishwa Priyatham, Vce Hyderabad. Under the internship of Prof. Sameer Mathur, IIM Lucknow. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment4-150708174749-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created By, Vishwa Priyatham, Vce Hyderabad. Under the internship of Prof. Sameer Mathur, IIM Lucknow.
Assignment 4-1 from Sameer Mathur
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What marketers misunderstand about online reviews /slideshow/what-marketers-misunderstand-about-online-reviews-50234762/50234762 whatmarketersmisunderstandaboutonlinereviews-150707001731-lva1-app6892
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Tue, 07 Jul 2015 00:17:31 GMT /slideshow/what-marketers-misunderstand-about-online-reviews-50234762/50234762 115iiminternship@slideshare.net(115iiminternship) What marketers misunderstand about online reviews 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatmarketersmisunderstandaboutonlinereviews-150707001731-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What marketers misunderstand about online reviews from Sameer Mathur
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Gino sa distribution channel management /slideshow/gino-sa-distribution-channel-management-50092123/50092123 ginosadistributionchannelmanagement-150702121700-lva1-app6891
Harvard Business Case Study]]>

Harvard Business Case Study]]>
Thu, 02 Jul 2015 12:17:00 GMT /slideshow/gino-sa-distribution-channel-management-50092123/50092123 115iiminternship@slideshare.net(115iiminternship) Gino sa distribution channel management 115iiminternship Harvard Business Case Study <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosadistributionchannelmanagement-150702121700-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Harvard Business Case Study
Gino sa distribution channel management from Sameer Mathur
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A brand is forever ! A framework for Revitalizing Declining and Dead brands /slideshow/a-brand-is-forever-a-framework-for-revitalizing-declining-and-dead-brands-50071900/50071900 harvard-150701234532-lva1-app6892
A brand is forever ! A framework for Revitalizing Declining and Dead brands ]]>

A brand is forever ! A framework for Revitalizing Declining and Dead brands ]]>
Wed, 01 Jul 2015 23:45:32 GMT /slideshow/a-brand-is-forever-a-framework-for-revitalizing-declining-and-dead-brands-50071900/50071900 115iiminternship@slideshare.net(115iiminternship) A brand is forever ! A framework for Revitalizing Declining and Dead brands 115iiminternship A brand is forever ! A framework for Revitalizing Declining and Dead brands <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/harvard-150701234532-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brand is forever ! A framework for Revitalizing Declining and Dead brands
A brand is forever ! A framework for Revitalizing Declining and Dead brands from Sameer Mathur
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Branding yoga /slideshow/branding-yoga-50066115/50066115 brandingyoga-150701200453-lva1-app6891
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Wed, 01 Jul 2015 20:04:53 GMT /slideshow/branding-yoga-50066115/50066115 115iiminternship@slideshare.net(115iiminternship) Branding yoga 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandingyoga-150701200453-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Branding yoga from Sameer Mathur
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What are brands good for? /slideshow/what-are-brands-good-for-50064961/50064961 whatarebrandsgoodfor-150701192902-lva1-app6892
Brands are an indispensable part of modern business. This is true in large measure because of their remarkable efficiency in aggregating consumers.]]>

Brands are an indispensable part of modern business. This is true in large measure because of their remarkable efficiency in aggregating consumers.]]>
Wed, 01 Jul 2015 19:29:02 GMT /slideshow/what-are-brands-good-for-50064961/50064961 115iiminternship@slideshare.net(115iiminternship) What are brands good for? 115iiminternship Brands are an indispensable part of modern business. This is true in large measure because of their remarkable efficiency in aggregating consumers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150701192902-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands are an indispensable part of modern business. This is true in large measure because of their remarkable efficiency in aggregating consumers.
What are brands good for? from Sameer Mathur
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Gino sa distribution management channel /slideshow/gino-sa-distribution-management-channel/50062961 ginosadistributionmanagementchannel-150701183225-lva1-app6891
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Wed, 01 Jul 2015 18:32:25 GMT /slideshow/gino-sa-distribution-management-channel/50062961 115iiminternship@slideshare.net(115iiminternship) Gino sa distribution management channel 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosadistributionmanagementchannel-150701183225-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Gino sa distribution management channel from Sameer Mathur
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GINO SA: CHANNEL DISTRIBUTION MANAGEMENT /slideshow/gino-sa-channel-distribution-management/50062476 ginosa-150701181858-lva1-app6891
These slides are based on the analysis of a Harvard Business Case namely "GINO SA: CHANNEL DISTRIBUTION MANAGEMENT"]]>

These slides are based on the analysis of a Harvard Business Case namely "GINO SA: CHANNEL DISTRIBUTION MANAGEMENT"]]>
Wed, 01 Jul 2015 18:18:58 GMT /slideshow/gino-sa-channel-distribution-management/50062476 115iiminternship@slideshare.net(115iiminternship) GINO SA: CHANNEL DISTRIBUTION MANAGEMENT 115iiminternship These slides are based on the analysis of a Harvard Business Case namely "GINO SA: CHANNEL DISTRIBUTION MANAGEMENT" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosa-150701181858-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> These slides are based on the analysis of a Harvard Business Case namely &quot;GINO SA: CHANNEL DISTRIBUTION MANAGEMENT&quot;
GINO SA: CHANNEL DISTRIBUTION MANAGEMENT from Sameer Mathur
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Dove: evolution of a brand /115iiminternship/dove-evolution-of-a-brand-50059899 dove-evolutionofabrand-150701170713-lva1-app6892
These slides are based on the analysis of a Harvard Business Case namely "Dove: Evolution of a Brand"]]>

These slides are based on the analysis of a Harvard Business Case namely "Dove: Evolution of a Brand"]]>
Wed, 01 Jul 2015 17:07:13 GMT /115iiminternship/dove-evolution-of-a-brand-50059899 115iiminternship@slideshare.net(115iiminternship) Dove: evolution of a brand 115iiminternship These slides are based on the analysis of a Harvard Business Case namely "Dove: Evolution of a Brand" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dove-evolutionofabrand-150701170713-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> These slides are based on the analysis of a Harvard Business Case namely &quot;Dove: Evolution of a Brand&quot;
Dove: evolution of a brand from Sameer Mathur
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Saxonville sausage company 1 /slideshow/saxonville-sausage-company-1/50059316 saxonvillesausagecompany-150701165210-lva1-app6891
Created by VishwaPriyatham, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com]]>

Created by VishwaPriyatham, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com]]>
Wed, 01 Jul 2015 16:52:10 GMT /slideshow/saxonville-sausage-company-1/50059316 115iiminternship@slideshare.net(115iiminternship) Saxonville sausage company 1 115iiminternship Created by VishwaPriyatham, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/saxonvillesausagecompany-150701165210-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created by VishwaPriyatham, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com
Saxonville sausage company 1 from Sameer Mathur
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What is an integrated marketing communications program? /slideshow/what-is-an-integrated-marketing-communications-program-49639275/49639275 whatisanintegratedmarketingcommunicationsprogram-150620193151-lva1-app6891
Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>

Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>
Sat, 20 Jun 2015 19:31:51 GMT /slideshow/what-is-an-integrated-marketing-communications-program-49639275/49639275 115iiminternship@slideshare.net(115iiminternship) What is an integrated marketing communications program? 115iiminternship Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatisanintegratedmarketingcommunicationsprogram-150620193151-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com
What is an integrated marketing communications program? from Sameer Mathur
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What are the major steps in developing effective communications? /slideshow/what-are-the-major-steps-in-developing-effective-communications-49639004/49639004 whatarethemajorstepsindevelopingeffectivecommunications-150620191634-lva1-app6892
Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>

Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>
Sat, 20 Jun 2015 19:16:34 GMT /slideshow/what-are-the-major-steps-in-developing-effective-communications-49639004/49639004 115iiminternship@slideshare.net(115iiminternship) What are the major steps in developing effective communications? 115iiminternship Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarethemajorstepsindevelopingeffectivecommunications-150620191634-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com
What are the major steps in developing effective communications? from Sameer Mathur
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How do marketing communications work? /slideshow/how-do-marketing-communications-work-49638907/49638907 howdomarketingcommunicationswork-150620191158-lva1-app6891
Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>

Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>
Sat, 20 Jun 2015 19:11:57 GMT /slideshow/how-do-marketing-communications-work-49638907/49638907 115iiminternship@slideshare.net(115iiminternship) How do marketing communications work? 115iiminternship Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howdomarketingcommunicationswork-150620191158-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com
How do marketing communications work? from Sameer Mathur
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What is the role of marketing communications? /115iiminternship/what-is-the-role-of-marketing-communications-49638729 whatistheroleofmarketingcommunication-150620190313-lva1-app6891
Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>

Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com]]>
Sat, 20 Jun 2015 19:03:13 GMT /115iiminternship/what-is-the-role-of-marketing-communications-49638729 115iiminternship@slideshare.net(115iiminternship) What is the role of marketing communications? 115iiminternship Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatistheroleofmarketingcommunication-150620190313-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created By Rahul Kalra, NSIT During an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com
What is the role of marketing communications? from Sameer Mathur
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What is communication mix and how should it be set /slideshow/what-is-communication-mix-and-how-should-it-be-set-49636413/49636413 whatiscommunicationmixandhowshoulditbeset-150620165122-lva1-app6892
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Sat, 20 Jun 2015 16:51:22 GMT /slideshow/what-is-communication-mix-and-how-should-it-be-set-49636413/49636413 115iiminternship@slideshare.net(115iiminternship) What is communication mix and how should it be set 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatiscommunicationmixandhowshoulditbeset-150620165122-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What is communication mix and how should it be set from Sameer Mathur
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What are the major steps in developing effective communication /slideshow/what-are-the-major-steps-in-developing-effective-communication-49636398/49636398 whatarethemajorstepsindevelopingeffectivecommunication-150620165054-lva1-app6891
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Sat, 20 Jun 2015 16:50:54 GMT /slideshow/what-are-the-major-steps-in-developing-effective-communication-49636398/49636398 115iiminternship@slideshare.net(115iiminternship) What are the major steps in developing effective communication 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarethemajorstepsindevelopingeffectivecommunication-150620165054-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What are the major steps in developing effective communication from Sameer Mathur
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How do marketing communications work /slideshow/how-do-marketing-communications-work-49636388/49636388 howdomarketingcommunicationswork-150620165033-lva1-app6891
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Sat, 20 Jun 2015 16:50:32 GMT /slideshow/how-do-marketing-communications-work-49636388/49636388 115iiminternship@slideshare.net(115iiminternship) How do marketing communications work 115iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howdomarketingcommunicationswork-150620165033-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How do marketing communications work from Sameer Mathur
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https://cdn.slidesharecdn.com/profile-photo-115iiminternship-48x48.jpg?cb=1523741650 The slides in this 際際滷share profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com www.IIMInternship.com https://cdn.slidesharecdn.com/ss_thumbnails/creative-150709180248-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creative-that-cracks-the-code-50359372/50359372 Creative That Cracks t... https://cdn.slidesharecdn.com/ss_thumbnails/module4-150709073413-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/module-4-50335712/50335712 Module 4 https://cdn.slidesharecdn.com/ss_thumbnails/polarizingbrands-150708195502-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/polarizing-brands-50318572/50318572 Polarizing brands