ݺߣshows by User: 116iiminternship / http://www.slideshare.net/images/logo.gif ݺߣshows by User: 116iiminternship / Wed, 08 Jul 2015 18:50:49 GMT ݺߣShare feed for ݺߣshows by User: 116iiminternship Preserve the Luxury Or Extend the Brand? HBR Case Study /slideshow/preserve-the-luxury-or-extend-the-brand-hbr-case-study/50316050 presentation1-150708185049-lva1-app6892
HBR Case study]]>
HBR Case study]]> Wed, 08 Jul 2015 18:50:49 GMT /slideshow/preserve-the-luxury-or-extend-the-brand-hbr-case-study/50316050 116iiminternship@slideshare.net(116iiminternship) Preserve the Luxury Or Extend the Brand? HBR Case Study 116iiminternship HBR Case study <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation1-150708185049-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> HBR Case study
Preserve the Luxury Or Extend the Brand? HBR Case Study from Sameer Mathur
]]> 5437 4 https://cdn.slidesharecdn.com/ss_thumbnails/presentation1-150708185049-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Module 4 assignment /slideshow/module-4-assignment/50315842 module-4assignment-150708184600-lva1-app6891
HBR article: The one thing you must get right when building a BRAND]]>
HBR article: The one thing you must get right when building a BRAND]]> Wed, 08 Jul 2015 18:46:00 GMT /slideshow/module-4-assignment/50315842 116iiminternship@slideshare.net(116iiminternship) Module 4 assignment 116iiminternship HBR article: The one thing you must get right when building a BRAND <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/module-4assignment-150708184600-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> HBR article: The one thing you must get right when building a BRAND
Module 4 assignment from Sameer Mathur
]]> 599 5 https://cdn.slidesharecdn.com/ss_thumbnails/module-4assignment-150708184600-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The one thing you must get right when building a Brand /slideshow/the-one-thing-you-must-get-right-when-building-a-brand-50315027/50315027 theonethingyoumustgetrightwhen-150708182450-lva1-app6891
Based on Harvard Business Article by Patrick Barwise and Seán Meehan.]]>
Based on Harvard Business Article by Patrick Barwise and Seán Meehan.]]> Wed, 08 Jul 2015 18:24:50 GMT /slideshow/the-one-thing-you-must-get-right-when-building-a-brand-50315027/50315027 116iiminternship@slideshare.net(116iiminternship) The one thing you must get right when building a Brand 116iiminternship Based on Harvard Business Article by Patrick Barwise and Seán Meehan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theonethingyoumustgetrightwhen-150708182450-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Based on Harvard Business Article by Patrick Barwise and Seán Meehan.
The one thing you must get right when building a Brand from Sameer Mathur
]]> 734 5 https://cdn.slidesharecdn.com/ss_thumbnails/theonethingyoumustgetrightwhen-150708182450-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity in advertising-a havard business article /slideshow/creativity-in-advertisinga-havard-business-article/50315007 creativityinadvertisingautosaved-150708182415-lva1-app6892
market analysis based on havard business articlr]]>
market analysis based on havard business articlr]]> Wed, 08 Jul 2015 18:24:15 GMT /slideshow/creativity-in-advertisinga-havard-business-article/50315007 116iiminternship@slideshare.net(116iiminternship) Creativity in advertising-a havard business article 116iiminternship market analysis based on havard business articlr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativityinadvertisingautosaved-150708182415-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> market analysis based on havard business articlr
Creativity in advertising-a havard business article from Sameer Mathur
]]> 1041 7 https://cdn.slidesharecdn.com/ss_thumbnails/creativityinadvertisingautosaved-150708182415-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Too many ads on my mobile /slideshow/too-many-ads-on-my-mobile/50314911 toomanyadsonmymobile-150708182135-lva1-app6892
Too many ads, need apps]]>
Too many ads, need apps]]> Wed, 08 Jul 2015 18:21:34 GMT /slideshow/too-many-ads-on-my-mobile/50314911 116iiminternship@slideshare.net(116iiminternship) Too many ads on my mobile 116iiminternship Too many ads, need apps <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toomanyadsonmymobile-150708182135-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Too many ads, need apps
Too many ads on my mobile from Sameer Mathur
]]> 604 1 https://cdn.slidesharecdn.com/ss_thumbnails/toomanyadsonmymobile-150708182135-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 intern under prof. mathur /slideshow/intern-under-prof-mathur/50314891 lastppt-150708182117-lva1-app6892
Internship under Professor Dr. Sameer Mathur (IIM LUCKHNOW) MODULE 1 Word of ADVICE from Jesse Desjardins Tips to become a Presentation JEDI NANCY DUARTE GARR REYNOLDS Organization and Presentation Tips By Garr Reynolds How stories Resonate By Nancy Duarte MODULE 2 Some important concepts learned MARKETING RESEARCH PROCESS CREATING CUSTOMER VALUE AND CUSTOMER RELATIONSHIPS ANALYSING BUSINESS ROLE OF MODULE 3 Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY “The case method takes the learner through a reflective and analytic process that is very powerful,” says Robert Bruner Purpose of the Case Study The case method gives students the ability to quickly make sense of a complex problem, rapidly arrive at a reasonable solution, and communicate that solution to others in a succinct and effective manner. MODULE 4 Highly Polarizing Brands tend to perform more poorly than others, but they also tend to less risky- exhibit relatively little variation in stock price Higher the percentage of brand lovers and brand haters, the greater the Polarization Brand Dispersion measures the Polarization Capitalizing on Polarization Placate the HATERS Research shows that negative word of mouth can greatly influence neutral customers THE HATERS People often feel compelled to defend a favorite product that has come under the attack and defense mounted by the fans often swayed neutral consumers into becoming supporters Polarizing Attribute CREATING POLARIZATION Drive a WEDGE in the market Segmentation increases the polarization, which in turn can boost revenue Launch a provocative advertisment Campaign and the negative reaction raised brand awareness and increased sales]]>
Internship under Professor Dr. Sameer Mathur (IIM LUCKHNOW) MODULE 1 Word of ADVICE from Jesse Desjardins Tips to become a Presentation JEDI NANCY DUARTE GARR REYNOLDS Organization and Presentation Tips By Garr Reynolds How stories Resonate By Nancy Duarte MODULE 2 Some important concepts learned MARKETING RESEARCH PROCESS CREATING CUSTOMER VALUE AND CUSTOMER RELATIONSHIPS ANALYSING BUSINESS ROLE OF MODULE 3 Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY “The case method takes the learner through a reflective and analytic process that is very powerful,” says Robert Bruner Purpose of the Case Study The case method gives students the ability to quickly make sense of a complex problem, rapidly arrive at a reasonable solution, and communicate that solution to others in a succinct and effective manner. MODULE 4 Highly Polarizing Brands tend to perform more poorly than others, but they also tend to less risky- exhibit relatively little variation in stock price Higher the percentage of brand lovers and brand haters, the greater the Polarization Brand Dispersion measures the Polarization Capitalizing on Polarization Placate the HATERS Research shows that negative word of mouth can greatly influence neutral customers THE HATERS People often feel compelled to defend a favorite product that has come under the attack and defense mounted by the fans often swayed neutral consumers into becoming supporters Polarizing Attribute CREATING POLARIZATION Drive a WEDGE in the market Segmentation increases the polarization, which in turn can boost revenue Launch a provocative advertisment Campaign and the negative reaction raised brand awareness and increased sales]]> Wed, 08 Jul 2015 18:21:17 GMT /slideshow/intern-under-prof-mathur/50314891 116iiminternship@slideshare.net(116iiminternship) intern under prof. mathur 116iiminternship Internship under Professor Dr. Sameer Mathur (IIM LUCKHNOW) MODULE 1 Word of ADVICE from Jesse Desjardins Tips to become a Presentation JEDI NANCY DUARTE GARR REYNOLDS Organization and Presentation Tips By Garr Reynolds How stories Resonate By Nancy Duarte MODULE 2 Some important concepts learned MARKETING RESEARCH PROCESS CREATING CUSTOMER VALUE AND CUSTOMER RELATIONSHIPS ANALYSING BUSINESS ROLE OF MODULE 3 Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY “The case method takes the learner through a reflective and analytic process that is very powerful,” says Robert Bruner Purpose of the Case Study The case method gives students the ability to quickly make sense of a complex problem, rapidly arrive at a reasonable solution, and communicate that solution to others in a succinct and effective manner. MODULE 4 Highly Polarizing Brands tend to perform more poorly than others, but they also tend to less risky- exhibit relatively little variation in stock price Higher the percentage of brand lovers and brand haters, the greater the Polarization Brand Dispersion measures the Polarization Capitalizing on Polarization Placate the HATERS Research shows that negative word of mouth can greatly influence neutral customers THE HATERS People often feel compelled to defend a favorite product that has come under the attack and defense mounted by the fans often swayed neutral consumers into becoming supporters Polarizing Attribute CREATING POLARIZATION Drive a WEDGE in the market Segmentation increases the polarization, which in turn can boost revenue Launch a provocative advertisment Campaign and the negative reaction raised brand awareness and increased sales <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lastppt-150708182117-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Internship under Professor Dr. Sameer Mathur (IIM LUCKHNOW) MODULE 1 Word of ADVICE from Jesse Desjardins Tips to become a Presentation JEDI NANCY DUARTE GARR REYNOLDS Organization and Presentation Tips By Garr Reynolds How stories Resonate By Nancy Duarte MODULE 2 Some important concepts learned MARKETING RESEARCH PROCESS CREATING CUSTOMER VALUE AND CUSTOMER RELATIONSHIPS ANALYSING BUSINESS ROLE OF MODULE 3 Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY “The case method takes the learner through a reflective and analytic process that is very powerful,” says Robert Bruner Purpose of the Case Study The case method gives students the ability to quickly make sense of a complex problem, rapidly arrive at a reasonable solution, and communicate that solution to others in a succinct and effective manner. MODULE 4 Highly Polarizing Brands tend to perform more poorly than others, but they also tend to less risky- exhibit relatively little variation in stock price Higher the percentage of brand lovers and brand haters, the greater the Polarization Brand Dispersion measures the Polarization Capitalizing on Polarization Placate the HATERS Research shows that negative word of mouth can greatly influence neutral customers THE HATERS People often feel compelled to defend a favorite product that has come under the attack and defense mounted by the fans often swayed neutral consumers into becoming supporters Polarizing Attribute CREATING POLARIZATION Drive a WEDGE in the market Segmentation increases the polarization, which in turn can boost revenue Launch a provocative advertisment Campaign and the negative reaction raised brand awareness and increased sales
intern under prof. mathur from Sameer Mathur
]]> 350 2 https://cdn.slidesharecdn.com/ss_thumbnails/lastppt-150708182117-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Presentation 4, End of Marketing Intern /slideshow/presentation-4-end-of-marketing-intern/50311077 presentation4-150708164457-lva1-app6891
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]]> Wed, 08 Jul 2015 16:44:57 GMT /slideshow/presentation-4-end-of-marketing-intern/50311077 116iiminternship@slideshare.net(116iiminternship) Presentation 4, End of Marketing Intern 116iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation4-150708164457-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Presentation 4, End of Marketing Intern from Sameer Mathur
]]> 378 4 https://cdn.slidesharecdn.com/ss_thumbnails/presentation4-150708164457-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Preseve the luxury or extend the brand /slideshow/preseve-the-luxury-or-extend-the-brand/50306627 presevetheluxuryorextendthebrand-150708145945-lva1-app6892
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]]> Wed, 08 Jul 2015 14:59:45 GMT /slideshow/preseve-the-luxury-or-extend-the-brand/50306627 116iiminternship@slideshare.net(116iiminternship) Preseve the luxury or extend the brand 116iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presevetheluxuryorextendthebrand-150708145945-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Preseve the luxury or extend the brand from Sameer Mathur
]]> 681 5 https://cdn.slidesharecdn.com/ss_thumbnails/presevetheluxuryorextendthebrand-150708145945-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creative that cracks the code(hbr article) /slideshow/creative-that-cracks-the-codehbr-article-50294076/50294076 x2so5wj0tv2p94xh7stg-signature-48941578dfa06fc05ef06554bbf23381b064405e697250e07391f468f3c170d0-poli-150708094826-lva1-app6892
Creative that cracks the code(hbr article)]]>
Creative that cracks the code(hbr article)]]> Wed, 08 Jul 2015 09:48:26 GMT /slideshow/creative-that-cracks-the-codehbr-article-50294076/50294076 116iiminternship@slideshare.net(116iiminternship) Creative that cracks the code(hbr article) 116iiminternship Creative that cracks the code(hbr article) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/x2so5wj0tv2p94xh7stg-signature-48941578dfa06fc05ef06554bbf23381b064405e697250e07391f468f3c170d0-poli-150708094826-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article) from Sameer Mathur
]]> 374 6 https://cdn.slidesharecdn.com/ss_thumbnails/x2so5wj0tv2p94xh7stg-signature-48941578dfa06fc05ef06554bbf23381b064405e697250e07391f468f3c170d0-poli-150708094826-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gino sa – distribution channel management /slideshow/gino-sa-distribution-channel-management-50104665/50104665 ginosadistributionchannelmanagement-150702174620-lva1-app6891
Distribution channel management]]>
Distribution channel management]]> Thu, 02 Jul 2015 17:46:20 GMT /slideshow/gino-sa-distribution-channel-management-50104665/50104665 116iiminternship@slideshare.net(116iiminternship) Gino sa – distribution channel management 116iiminternship Distribution channel management <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosadistributionchannelmanagement-150702174620-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Distribution channel management
Gino sa – distribution channel management from Sameer Mathur
]]> 1608 5 https://cdn.slidesharecdn.com/ss_thumbnails/ginosadistributionchannelmanagement-150702174620-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Grey worldwide strategic repositioning through crm /slideshow/grey-worldwide-strategic-repositioning-through-crm-50092857/50092857 greyworldwidestrategicrepositioningthroughcrm-150702123921-lva1-app6892
Case study- Grey Worldwide Strategic Repositioning Through CRM]]>
Case study- Grey Worldwide Strategic Repositioning Through CRM]]> Thu, 02 Jul 2015 12:39:21 GMT /slideshow/grey-worldwide-strategic-repositioning-through-crm-50092857/50092857 116iiminternship@slideshare.net(116iiminternship) Grey worldwide strategic repositioning through crm 116iiminternship Case study- Grey Worldwide Strategic Repositioning Through CRM <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/greyworldwidestrategicrepositioningthroughcrm-150702123921-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Case study- Grey Worldwide Strategic Repositioning Through CRM
Grey worldwide strategic repositioning through crm from Sameer Mathur
]]> 1174 7 https://cdn.slidesharecdn.com/ss_thumbnails/greyworldwidestrategicrepositioningthroughcrm-150702123921-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Saxonville sausage company /slideshow/saxonville-sausage-company-50064734/50064734 saxonvillesausagecompany-150701192225-lva1-app6892
Case analysis via case method from a HBR case.]]>
Case analysis via case method from a HBR case.]]> Wed, 01 Jul 2015 19:22:24 GMT /slideshow/saxonville-sausage-company-50064734/50064734 116iiminternship@slideshare.net(116iiminternship) Saxonville sausage company 116iiminternship Case analysis via case method from a HBR case. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/saxonvillesausagecompany-150701192225-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Case analysis via case method from a HBR case.
Saxonville sausage company from Sameer Mathur
]]> 479 4 https://cdn.slidesharecdn.com/ss_thumbnails/saxonvillesausagecompany-150701192225-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Disney consumer products /slideshow/disney-consumer-products-50064007/50064007 disneyconsumerproducts-150701190107-lva1-app6891
Harvard Business School Case study analysis Disney Consumer Products: Marketing Nutrition to Children]]>
Harvard Business School Case study analysis Disney Consumer Products: Marketing Nutrition to Children]]> Wed, 01 Jul 2015 19:01:07 GMT /slideshow/disney-consumer-products-50064007/50064007 116iiminternship@slideshare.net(116iiminternship) Disney consumer products 116iiminternship Harvard Business School Case study analysis Disney Consumer Products: Marketing Nutrition to Children <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/disneyconsumerproducts-150701190107-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Harvard Business School Case study analysis Disney Consumer Products: Marketing Nutrition to Children
Disney consumer products from Sameer Mathur
]]> 437 8 https://cdn.slidesharecdn.com/ss_thumbnails/disneyconsumerproducts-150701190107-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Goodyear /slideshow/goodyear-50063981/50063981 goodyear-150701190000-lva1-app6892
Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY 2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions 3. Major Tire Industries in U.S 4. Three major changes in US Tire Industry 5. Emergence of RADIAL tires to replace older &#x201C;bias&#x201D; and &#x201C;bias-belted&#x201D; tires. Between 1971-91 radial&#x2019;s share of unit sales increased from 32% to 95%. 6. Increased in foreign competition 7. Change in nature of demand from consumers and car makers. 8. FOUR major impacts of these changes 9. Demand for the passenger tires grew sluggishly 10. New tires in the U.S market declined 11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76% 12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions 13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as &#x201C;THE GORILLA&#x201D; in world tire industry 14. Goodyear ranked third in worldwide sales of new tires 15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71% 16. In 1981, company successfully launched the EAGLE 17. Market for Passenger Tires could be segmented in three ways 18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires 19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers 20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments. 21. Third segmentation was along brand classification It includes major brands, minor brands and private labels 22. Most consumers viewed tires as a &#x201C;grudge purchase&#x201D; An expensive necessity to keep vehicle in driving condition 23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction 24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours 25. CONSUMER SEGMENTS 26. Price constrained buyer 27. Value oriented buyer 28. Quality buyers 29. Commodity buyers 30. Wholesale distribution channels 31. Retail distribution channels 32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies 33. Just Tires was a new retail format under test by Goodyear 34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines. 35. Independent Dealers 36. Indepe]]>
Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY 2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions 3. Major Tire Industries in U.S 4. Three major changes in US Tire Industry 5. Emergence of RADIAL tires to replace older &#x201C;bias&#x201D; and &#x201C;bias-belted&#x201D; tires. Between 1971-91 radial&#x2019;s share of unit sales increased from 32% to 95%. 6. Increased in foreign competition 7. Change in nature of demand from consumers and car makers. 8. FOUR major impacts of these changes 9. Demand for the passenger tires grew sluggishly 10. New tires in the U.S market declined 11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76% 12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions 13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as &#x201C;THE GORILLA&#x201D; in world tire industry 14. Goodyear ranked third in worldwide sales of new tires 15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71% 16. In 1981, company successfully launched the EAGLE 17. Market for Passenger Tires could be segmented in three ways 18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires 19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers 20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments. 21. Third segmentation was along brand classification It includes major brands, minor brands and private labels 22. Most consumers viewed tires as a &#x201C;grudge purchase&#x201D; An expensive necessity to keep vehicle in driving condition 23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction 24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours 25. CONSUMER SEGMENTS 26. Price constrained buyer 27. Value oriented buyer 28. Quality buyers 29. Commodity buyers 30. Wholesale distribution channels 31. Retail distribution channels 32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies 33. Just Tires was a new retail format under test by Goodyear 34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines. 35. Independent Dealers 36. Indepe]]> Wed, 01 Jul 2015 18:59:59 GMT /slideshow/goodyear-50063981/50063981 116iiminternship@slideshare.net(116iiminternship) Goodyear 116iiminternship Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY 2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions 3. Major Tire Industries in U.S 4. Three major changes in US Tire Industry 5. Emergence of RADIAL tires to replace older &#x201C;bias&#x201D; and &#x201C;bias-belted&#x201D; tires. Between 1971-91 radial&#x2019;s share of unit sales increased from 32% to 95%. 6. Increased in foreign competition 7. Change in nature of demand from consumers and car makers. 8. FOUR major impacts of these changes 9. Demand for the passenger tires grew sluggishly 10. New tires in the U.S market declined 11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76% 12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions 13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as &#x201C;THE GORILLA&#x201D; in world tire industry 14. Goodyear ranked third in worldwide sales of new tires 15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71% 16. In 1981, company successfully launched the EAGLE 17. Market for Passenger Tires could be segmented in three ways 18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires 19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers 20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments. 21. Third segmentation was along brand classification It includes major brands, minor brands and private labels 22. Most consumers viewed tires as a &#x201C;grudge purchase&#x201D; An expensive necessity to keep vehicle in driving condition 23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction 24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours 25. CONSUMER SEGMENTS 26. Price constrained buyer 27. Value oriented buyer 28. Quality buyers 29. Commodity buyers 30. Wholesale distribution channels 31. Retail distribution channels 32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies 33. Just Tires was a new retail format under test by Goodyear 34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines. 35. Independent Dealers 36. Indepe <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodyear-150701190000-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY 2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions 3. Major Tire Industries in U.S 4. Three major changes in US Tire Industry 5. Emergence of RADIAL tires to replace older &amp;#x201C;bias&amp;#x201D; and &amp;#x201C;bias-belted&amp;#x201D; tires. Between 1971-91 radial&amp;#x2019;s share of unit sales increased from 32% to 95%. 6. Increased in foreign competition 7. Change in nature of demand from consumers and car makers. 8. FOUR major impacts of these changes 9. Demand for the passenger tires grew sluggishly 10. New tires in the U.S market declined 11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76% 12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions 13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as &amp;#x201C;THE GORILLA&amp;#x201D; in world tire industry 14. Goodyear ranked third in worldwide sales of new tires 15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71% 16. In 1981, company successfully launched the EAGLE 17. Market for Passenger Tires could be segmented in three ways 18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires 19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers 20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments. 21. Third segmentation was along brand classification It includes major brands, minor brands and private labels 22. Most consumers viewed tires as a &amp;#x201C;grudge purchase&amp;#x201D; An expensive necessity to keep vehicle in driving condition 23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction 24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours 25. CONSUMER SEGMENTS 26. Price constrained buyer 27. Value oriented buyer 28. Quality buyers 29. Commodity buyers 30. Wholesale distribution channels 31. Retail distribution channels 32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies 33. Just Tires was a new retail format under test by Goodyear 34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines. 35. Independent Dealers 36. Indepe
Goodyear from Sameer Mathur
]]> 1268 8 https://cdn.slidesharecdn.com/ss_thumbnails/goodyear-150701190000-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Branding yoga /slideshow/branding-yoga-50063548/50063548 brandingyoga-150701184750-lva1-app6892
Detailed descriptions of the commercialization of yoga]]>
Detailed descriptions of the commercialization of yoga]]> Wed, 01 Jul 2015 18:47:50 GMT /slideshow/branding-yoga-50063548/50063548 116iiminternship@slideshare.net(116iiminternship) Branding yoga 116iiminternship Detailed descriptions of the commercialization of yoga <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandingyoga-150701184750-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Detailed descriptions of the commercialization of yoga
Branding yoga from Sameer Mathur
]]> 430 5 https://cdn.slidesharecdn.com/ss_thumbnails/brandingyoga-150701184750-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Case analysis on What are Brands Good for? /slideshow/case-analysis-on-what-are-brands-good-for/50062130 casestudy-150701180848-lva1-app6891
Case analysis on What are Brands Good for?]]>
Case analysis on What are Brands Good for?]]> Wed, 01 Jul 2015 18:08:48 GMT /slideshow/case-analysis-on-what-are-brands-good-for/50062130 116iiminternship@slideshare.net(116iiminternship) Case analysis on What are Brands Good for? 116iiminternship Case analysis on What are Brands Good for? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudy-150701180848-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for? from Sameer Mathur
]]> 241 5 https://cdn.slidesharecdn.com/ss_thumbnails/casestudy-150701180848-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What are brands good for /slideshow/what-are-brands-good-for-50062054/50062054 whatarebrandsgoodfor-150701180645-lva1-app6892
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]]> Wed, 01 Jul 2015 18:06:44 GMT /slideshow/what-are-brands-good-for-50062054/50062054 116iiminternship@slideshare.net(116iiminternship) What are brands good for 116iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150701180645-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What are brands good for from Sameer Mathur
]]> 227 4 https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150701180645-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A brand is forever! A framework for revitalizing declining and dead brands /slideshow/a-brand-is-forever-a-framework-for-revitalizing-declining-and-dead-brands-50061233/50061233 tzm199dctem4cfht5ldy-signature-586ee7e8ad1a4a528a2841a0c65eb0b4a8455ec57372172f5767e663208487ed-poli-150701174335-lva1-app6892
A brand is forever! a framework for revitalizing declining and dead brands]]>
A brand is forever! a framework for revitalizing declining and dead brands]]> Wed, 01 Jul 2015 17:43:35 GMT /slideshow/a-brand-is-forever-a-framework-for-revitalizing-declining-and-dead-brands-50061233/50061233 116iiminternship@slideshare.net(116iiminternship) A brand is forever! A framework for revitalizing declining and dead brands 116iiminternship A brand is forever! a framework for revitalizing declining and dead brands <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tzm199dctem4cfht5ldy-signature-586ee7e8ad1a4a528a2841a0c65eb0b4a8455ec57372172f5767e663208487ed-poli-150701174335-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brands from Sameer Mathur
]]> 592 6 https://cdn.slidesharecdn.com/ss_thumbnails/tzm199dctem4cfht5ldy-signature-586ee7e8ad1a4a528a2841a0c65eb0b4a8455ec57372172f5767e663208487ed-poli-150701174335-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How can company exploit the potential of public /slideshow/how-can-company-exploit-the-potential-of-public/49614801 howcancompanyexploitthepotentialofpublic-150619201507-lva1-app6892
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]]> Fri, 19 Jun 2015 20:15:07 GMT /slideshow/how-can-company-exploit-the-potential-of-public/49614801 116iiminternship@slideshare.net(116iiminternship) How can company exploit the potential of public 116iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcancompanyexploitthepotentialofpublic-150619201507-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How can company exploit the potential of public from Sameer Mathur
]]> 203 1 https://cdn.slidesharecdn.com/ss_thumbnails/howcancompanyexploitthepotentialofpublic-150619201507-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How should sales promotion decision be made /slideshow/how-should-sales-promotion-decision-be-made-49614701/49614701 howshouldsalespromotiondecisionbemade-150619201148-lva1-app6892
How should sales promotion decision be made]]>
How should sales promotion decision be made]]> Fri, 19 Jun 2015 20:11:48 GMT /slideshow/how-should-sales-promotion-decision-be-made-49614701/49614701 116iiminternship@slideshare.net(116iiminternship) How should sales promotion decision be made 116iiminternship How should sales promotion decision be made <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howshouldsalespromotiondecisionbemade-150619201148-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How should sales promotion decision be made
How should sales promotion decision be made from Sameer Mathur
]]> 307 3 https://cdn.slidesharecdn.com/ss_thumbnails/howshouldsalespromotiondecisionbemade-150619201148-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-116iiminternship-48x48.jpg?cb=1523741651 The slides in this ݺߣshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com www.IIMInternship.com https://cdn.slidesharecdn.com/ss_thumbnails/presentation1-150708185049-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/preserve-the-luxury-or-extend-the-brand-hbr-case-study/50316050 Preserve the Luxury Or... https://cdn.slidesharecdn.com/ss_thumbnails/module-4assignment-150708184600-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/module-4-assignment/50315842 Module 4 assignment https://cdn.slidesharecdn.com/ss_thumbnails/theonethingyoumustgetrightwhen-150708182450-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-one-thing-you-must-get-right-when-building-a-brand-50315027/50315027 The one thing you must...