�ݺ�ߣshows by User: 2020MSL

�ݺ�ߣshows by User: 2020MSL / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: 2020MSL / Fri, 30 Aug 2013 01:43:16 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: 2020MSL The C-Suite Guide to Social Media Adoption /slideshow/the-csuite-guide-to-social-media-adoption/25741777 whitepapera-130830014316-phpapp01
In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe, keeping audiences engaged with business developments, industry insights and thought leadership in their fields of expertise. This was the insight that went into the making of this point of view document. The document highlights current patterns of social media usage among Indian CXOs, apprehensions arising in connection with social media exposure, and the opportunities that social networking platforms hold for them. It has inputs from CXOs, social media analysts and digital media experts. Some prominent names include Ankur Warikoo, CEO, Groupon India, Irfan Abdulla, Director of LinkedIn Talent Solutions and Jessie Paul, a marketing expert and CEO of Paul Writer. ]]>
In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe, keeping audiences engaged with business developments, industry insights and thought leadership in their fields of expertise. This was the insight that went into the making of this point of view document. The document highlights current patterns of social media usage among Indian CXOs, apprehensions arising in connection with social media exposure, and the opportunities that social networking platforms hold for them. It has inputs from CXOs, social media analysts and digital media experts. Some prominent names include Ankur Warikoo, CEO, Groupon India, Irfan Abdulla, Director of LinkedIn Talent Solutions and Jessie Paul, a marketing expert and CEO of Paul Writer. ]]> Fri, 30 Aug 2013 01:43:16 GMT /slideshow/the-csuite-guide-to-social-media-adoption/25741777 2020MSL@slideshare.net(2020MSL) The C-Suite Guide to Social Media Adoption 2020MSL In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe, keeping audiences engaged with business developments, industry insights and thought leadership in their fields of expertise. This was the insight that went into the making of this point of view document. The document highlights current patterns of social media usage among Indian CXOs, apprehensions arising in connection with social media exposure, and the opportunities that social networking platforms hold for them. It has inputs from CXOs, social media analysts and digital media experts. Some prominent names include Ankur Warikoo, CEO, Groupon India, Irfan Abdulla, Director of LinkedIn Talent Solutions and Jessie Paul, a marketing expert and CEO of Paul Writer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitepapera-130830014316-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe, keeping audiences engaged with business developments, industry insights and thought leadership in their fields of expertise. This was the insight that went into the making of this point of view document. The document highlights current patterns of social media usage among Indian CXOs, apprehensions arising in connection with social media exposure, and the opportunities that social networking platforms hold for them. It has inputs from CXOs, social media analysts and digital media experts. Some prominent names include Ankur Warikoo, CEO, Groupon India, Irfan Abdulla, Director of LinkedIn Talent Solutions and Jessie Paul, a marketing expert and CEO of Paul Writer.

The C-Suite Guide to Social Media Adoption from 20:20 MSL

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0 #MediaInsights Report /slideshow/mediainsights-report/25588523 mediainsightsreport-130826024958-phpapp01
#MediaInsights Report Evolving sources of news for media - A Study Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country. The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.]]>
#MediaInsights Report Evolving sources of news for media - A Study Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country. The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.]]> Mon, 26 Aug 2013 02:49:58 GMT /slideshow/mediainsights-report/25588523 2020MSL@slideshare.net(2020MSL) #MediaInsights Report 2020MSL #MediaInsights Report Evolving sources of news for media - A Study Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country. The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediainsightsreport-130826024958-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> #MediaInsights Report Evolving sources of news for media - A Study Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country. The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.

#MediaInsights Report from 20:20 MSL

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0 https://cdn.slidesharecdn.com/profile-photo-2020MSL-48x48.jpg?cb=1715775400 20:20 MSL is one of India’s largest multidiscipline communications firms and a leader in the area of specialty communications services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services. The firm is also the acknowledged leader in technology communications space in India. Through its powerful network across Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune, as well as the reach of the MSLGROUP and Publicis Groupe international network, 20:20 MSL partners with more than 100 leading Indian brands and multinationals to deliver world-class communications serv www.2020msl.com/ https://cdn.slidesharecdn.com/ss_thumbnails/whitepapera-130830014316-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-csuite-guide-to-social-media-adoption/25741777 The C-Suite Guide to S... https://cdn.slidesharecdn.com/ss_thumbnails/mediainsightsreport-130826024958-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mediainsights-report/25588523 #MediaInsights Report