ºÝºÝߣshows by User: 360i / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: 360i / Mon, 08 Oct 2018 22:00:25 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: 360i Smart Hardware Cheatsheet /slideshow/smart-hardware-cheatsheet/118746932 smarthardwarecheatsheet-181008220025
Voice & Visual Hardware Cheat Sheet]]>

Voice & Visual Hardware Cheat Sheet]]>
Mon, 08 Oct 2018 22:00:25 GMT /slideshow/smart-hardware-cheatsheet/118746932 360i@slideshare.net(360i) Smart Hardware Cheatsheet 360i Voice & Visual Hardware Cheat Sheet <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smarthardwarecheatsheet-181008220025-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Voice &amp; Visual Hardware Cheat Sheet
Smart Hardware Cheatsheet from 360i
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The DEN Atlanta /slideshow/the-den-atlanta-94897922/94897922 103117thedenprogramam-171103204336-180424172822
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Tue, 24 Apr 2018 17:28:22 GMT /slideshow/the-den-atlanta-94897922/94897922 360i@slideshare.net(360i) The DEN Atlanta 360i <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/103117thedenprogramam-171103204336-180424172822-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The DEN Atlanta from 360i
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The DEN Chicago /slideshow/the-den-chicago-94897921/94897921 032817thedenprogramml-170331134332-180424172822
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Tue, 24 Apr 2018 17:28:22 GMT /slideshow/the-den-chicago-94897921/94897921 360i@slideshare.net(360i) The DEN Chicago 360i <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/032817thedenprogramml-170331134332-180424172822-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The DEN Chicago from 360i
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360i's Digital Education for Nonprofits (the den) Recap Report /slideshow/360is-digital-education-for-nonprofits-the-den-recap-report/61988810 thedenrecap-160513142500
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.]]>

On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.]]>
Fri, 13 May 2016 14:25:00 GMT /slideshow/360is-digital-education-for-nonprofits-the-den-recap-report/61988810 360i@slideshare.net(360i) 360i's Digital Education for Nonprofits (the den) Recap Report 360i On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thedenrecap-160513142500-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
360i's Digital Education for Nonprofits (the den) Recap Report from 360i
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360i SXSW Interactive 2016 Roundup /slideshow/360i-sxsw-interactive-2016-roundup/60034221 roundupsxsw360irecapfinal-160325181651
Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW interactive 2016. ]]>

Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW interactive 2016. ]]>
Fri, 25 Mar 2016 18:16:51 GMT /slideshow/360i-sxsw-interactive-2016-roundup/60034221 360i@slideshare.net(360i) 360i SXSW Interactive 2016 Roundup 360i Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW interactive 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roundupsxsw360irecapfinal-160325181651-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW interactive 2016.
360i SXSW Interactive 2016 Roundup from 360i
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360i SXSW Cheat-Sheet /slideshow/360i-sxsw-cheatsheet-58987385/58987385 360isxswcheatsheetwebsansteam-160302203601
2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive.]]>

2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive.]]>
Wed, 02 Mar 2016 20:36:01 GMT /slideshow/360i-sxsw-cheatsheet-58987385/58987385 360i@slideshare.net(360i) 360i SXSW Cheat-Sheet 360i 2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/360isxswcheatsheetwebsansteam-160302203601-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive.
360i SXSW Cheat-Sheet from 360i
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Social Platform Cheat Sheet February 2016 /slideshow/social-platform-cheat-sheet-february-2016/58866648 socialplatformcheatsheetfebruary2016-160229180307
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways. ]]>

With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways. ]]>
Mon, 29 Feb 2016 18:03:07 GMT /slideshow/social-platform-cheat-sheet-february-2016/58866648 360i@slideshare.net(360i) Social Platform Cheat Sheet February 2016 360i With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialplatformcheatsheetfebruary2016-160229180307-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
Social Platform Cheat Sheet February 2016 from 360i
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The 2016 CES Report: The Trend Behind the Trend /slideshow/the-2016-ces-report-the-trend-behind-the-trend/57375312 ces2016finalbetterrecap-160122145826
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show. ]]>

Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show. ]]>
Fri, 22 Jan 2016 14:58:26 GMT /slideshow/the-2016-ces-report-the-trend-behind-the-trend/57375312 360i@slideshare.net(360i) The 2016 CES Report: The Trend Behind the Trend 360i Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ces2016finalbetterrecap-160122145826-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week&#39;s hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics &amp; Technology Show.
The 2016 CES Report: The Trend Behind the Trend from 360i
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Social platform cheat_sheet 4.0 /slideshow/social-platform-cheatsheet-40/55096320 socialplatformcheatsheetoctober2015-151113214825-lva1-app6892
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.]]>

With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.]]>
Fri, 13 Nov 2015 21:48:25 GMT /slideshow/social-platform-cheatsheet-40/55096320 360i@slideshare.net(360i) Social platform cheat_sheet 4.0 360i With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialplatformcheatsheetoctober2015-151113214825-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
Social platform cheat_sheet 4.0 from 360i
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Marketing Leadership Playbook 2015 /slideshow/marketing-leadership-playbook-2015/54320705 playbook102015-151023215925-lva1-app6891
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.]]>

360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.]]>
Fri, 23 Oct 2015 21:59:25 GMT /slideshow/marketing-leadership-playbook-2015/54320705 360i@slideshare.net(360i) Marketing Leadership Playbook 2015 360i 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/playbook102015-151023215925-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
Marketing Leadership Playbook 2015 from 360i
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Social platform cheat_sheet_august_2015 /slideshow/social-platform-cheatsheetaugust2015/52135105 socialplatformcheatsheetaugust2015-150827133132-lva1-app6891
Social Platform Cheat Sheet August 2015]]>

Social Platform Cheat Sheet August 2015]]>
Thu, 27 Aug 2015 13:31:32 GMT /slideshow/social-platform-cheatsheetaugust2015/52135105 360i@slideshare.net(360i) Social platform cheat_sheet_august_2015 360i Social Platform Cheat Sheet August 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialplatformcheatsheetaugust2015-150827133132-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Platform Cheat Sheet August 2015
Social platform cheat_sheet_august_2015 from 360i
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Social platform cheat_sheet_may_2015 /slideshow/social-platform-cheatsheetmay2015/49222821 socialplatformcheatsheetmay2015-150610134838-lva1-app6891
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Wed, 10 Jun 2015 13:48:38 GMT /slideshow/social-platform-cheatsheetmay2015/49222821 360i@slideshare.net(360i) Social platform cheat_sheet_may_2015 360i <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialplatformcheatsheetmay2015-150610134838-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Social platform cheat_sheet_may_2015 from 360i
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The Major Themes, Personalities and Trends From SXSW 2015 /slideshow/2015-sxsw-interactive-recap/46317915 sxsw2015recap-150326084133-conversion-gate01
Coming out of SXSW Interactive 2015, here are the major themes, personalities, trending tech, notable brands and sessions that inspired us this year.]]>

Coming out of SXSW Interactive 2015, here are the major themes, personalities, trending tech, notable brands and sessions that inspired us this year.]]>
Thu, 26 Mar 2015 08:41:33 GMT /slideshow/2015-sxsw-interactive-recap/46317915 360i@slideshare.net(360i) 2015 SXSW Interactive Recap 360i Coming out of SXSW Interactive 2015, here are the major themes, personalities, trending tech, notable brands and sessions that inspired us this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxsw2015recap-150326084133-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Coming out of SXSW Interactive 2015, here are the major themes, personalities, trending tech, notable brands and sessions that inspired us this year.
2015 SXSW Interactive Recap from 360i
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360i SXSW Cheat-sheet /slideshow/360i-sxsw-cheatsheet/45226042 sxswcheatsheet-150227085306-conversion-gate02
With SXSW Interactive just around the corner, 360i wants to help you navigate the awesome chaos that lies ahead and get the most out of what will be a truly inspiring experience.]]>

With SXSW Interactive just around the corner, 360i wants to help you navigate the awesome chaos that lies ahead and get the most out of what will be a truly inspiring experience.]]>
Fri, 27 Feb 2015 08:53:06 GMT /slideshow/360i-sxsw-cheatsheet/45226042 360i@slideshare.net(360i) 360i SXSW Cheat-sheet 360i With SXSW Interactive just around the corner, 360i wants to help you navigate the awesome chaos that lies ahead and get the most out of what will be a truly inspiring experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswcheatsheet-150227085306-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With SXSW Interactive just around the corner, 360i wants to help you navigate the awesome chaos that lies ahead and get the most out of what will be a truly inspiring experience.
360i SXSW Cheat-sheet from 360i
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360i's Branded Video Content Cheat-sheet /slideshow/video-chart-45142690/45142690 videochart-150225144255-conversion-gate02
Branded Video Content Cheat-sheet]]>

Branded Video Content Cheat-sheet]]>
Wed, 25 Feb 2015 14:42:55 GMT /slideshow/video-chart-45142690/45142690 360i@slideshare.net(360i) 360i's Branded Video Content Cheat-sheet 360i Branded Video Content Cheat-sheet <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videochart-150225144255-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet from 360i
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360i's 2015 International CES Hot List /slideshow/360is-2015-international-ces-hot-list/43706060 cesreportfinal-150120103205-conversion-gate02
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology innovations that are changing consumer behavior and transforming brand marketing. From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.]]>

360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology innovations that are changing consumer behavior and transforming brand marketing. From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.]]>
Tue, 20 Jan 2015 10:32:05 GMT /slideshow/360is-2015-international-ces-hot-list/43706060 360i@slideshare.net(360i) 360i's 2015 International CES Hot List 360i 360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology innovations that are changing consumer behavior and transforming brand marketing. From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cesreportfinal-150120103205-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 360i&#39;s 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology innovations that are changing consumer behavior and transforming brand marketing. From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
360i's 2015 International CES Hot List from 360i
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Social Platform Cheat Sheet /slideshow/social-platform-cheatsheet360i/39490474 socialplatformcheatsheet360i-140924144935-phpapp02
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.]]>

For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.]]>
Wed, 24 Sep 2014 14:49:35 GMT /slideshow/social-platform-cheatsheet360i/39490474 360i@slideshare.net(360i) Social Platform Cheat Sheet 360i For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialplatformcheatsheet360i-140924144935-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
Social Platform Cheat Sheet from 360i
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Global Twitter Trends: Brazil /slideshow/global-report-brazilfinal/37283458 globalreportbrazilfinal-140723093549-phpapp02
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.]]>

In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.]]>
Wed, 23 Jul 2014 09:35:49 GMT /slideshow/global-report-brazilfinal/37283458 360i@slideshare.net(360i) Global Twitter Trends: Brazil 360i In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globalreportbrazilfinal-140723093549-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights &amp; Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
Global Twitter Trends: Brazil from 360i
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360i Culture ºÝºÝߣware /slideshow/360i-culture-slideware/29775373 360icultureslideware-140107123606-phpapp02
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Tue, 07 Jan 2014 12:36:06 GMT /slideshow/360i-culture-slideware/29775373 360i@slideshare.net(360i) 360i Culture ºÝºÝߣware 360i <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/360icultureslideware-140107123606-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
360i Culture ºÝºÝߣware from 360i
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Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn from Musicians) /slideshow/sxs-wi-maggiewalsh/24650826 sxswimaggiewalsh-130726081706-phpapp01
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience? Maggie will speak to how brands can learn from musicians: 1. They create fans that want to create communities. While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button? 2. They diversify. Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business? 3. Their craft is their message. Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message. 4. They respond to culture. Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture? 5. They’re batsh*t crazy. A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?]]>

We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience? Maggie will speak to how brands can learn from musicians: 1. They create fans that want to create communities. While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button? 2. They diversify. Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business? 3. Their craft is their message. Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message. 4. They respond to culture. Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture? 5. They’re batsh*t crazy. A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?]]>
Fri, 26 Jul 2013 08:17:06 GMT /slideshow/sxs-wi-maggiewalsh/24650826 360i@slideshare.net(360i) Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn from Musicians) 360i We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience? Maggie will speak to how brands can learn from musicians: 1. They create fans that want to create communities. While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button? 2. They diversify. Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business? 3. Their craft is their message. Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message. 4. They respond to culture. Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture? 5. They’re batsh*t crazy. A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswimaggiewalsh-130726081706-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience? Maggie will speak to how brands can learn from musicians: 1. They create fans that want to create communities. While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button? 2. They diversify. Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business? 3. Their craft is their message. Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message. 4. They respond to culture. Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture? 5. They’re batsh*t crazy. A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn from Musicians) from 360i
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https://cdn.slidesharecdn.com/profile-photo-360i-48x48.jpg?cb=1632943202 Award-winning digital agency blog.360i.com https://cdn.slidesharecdn.com/ss_thumbnails/smarthardwarecheatsheet-181008220025-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smart-hardware-cheatsheet/118746932 Smart Hardware Cheatsheet https://cdn.slidesharecdn.com/ss_thumbnails/103117thedenprogramam-171103204336-180424172822-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-den-atlanta-94897922/94897922 The DEN Atlanta https://cdn.slidesharecdn.com/ss_thumbnails/032817thedenprogramml-170331134332-180424172822-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-den-chicago-94897921/94897921 The DEN Chicago