�ݺ�ߣshows by User: AMA

�ݺ�ߣshows by User: AMA_SanAntonio / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AMA_SanAntonio / Fri, 04 Dec 2015 05:53:45 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AMA_SanAntonio Breaking Destructive Marketing Habits - November 2015 - Event /slideshow/breaking-destructive-marketing-habits-november-2015-event/55808276 111815-amasa-destructivemktg-ss-151204055346-lva1-app6892
The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.]]>
The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.]]> Fri, 04 Dec 2015 05:53:45 GMT /slideshow/breaking-destructive-marketing-habits-november-2015-event/55808276 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Breaking Destructive Marketing Habits - November 2015 - Event AMA_SanAntonio The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/111815-amasa-destructivemktg-ss-151204055346-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.

Breaking Destructive Marketing Habits - November 2015 - Event from AMA_SanAntonio

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0 081915-Capturing Real-Time Customer Insights via Mobile Research /slideshow/081915capturing-realtime-customer-insights-via-mobile-research/52067114 081915-amasa-goldresearch-150825215003-lva1-app6892
AMA San Antonio presents August Marketing Mastery Workshop guest speaker from Gold Research–Nitin Sharma, CEO. He discusses capturing real-time consumer insights via mobile research.]]>
AMA San Antonio presents August Marketing Mastery Workshop guest speaker from Gold Research–Nitin Sharma, CEO. He discusses capturing real-time consumer insights via mobile research.]]> Tue, 25 Aug 2015 21:50:03 GMT /slideshow/081915capturing-realtime-customer-insights-via-mobile-research/52067114 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) 081915-Capturing Real-Time Customer Insights via Mobile Research AMA_SanAntonio AMA San Antonio presents August Marketing Mastery Workshop guest speaker from Gold Research–Nitin Sharma, CEO. He discusses capturing real-time consumer insights via mobile research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/081915-amasa-goldresearch-150825215003-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> AMA San Antonio presents August Marketing Mastery Workshop guest speaker from Gold Research–Nitin Sharma, CEO. He discusses capturing real-time consumer insights via mobile research.

081915-Capturing Real-Time Customer Insights via Mobile Research from AMA_SanAntonio

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0 073015-Tobin Center: World Class Marketing Plan for a World-Class Performing Arts Facility /slideshow/073015-amasatobin-center/52067013 073015-amasa-tobincenter-150825214619-lva1-app6891
AMA San Antonio presents July event guest speakers from Tobin Center–Mike Fresher, CEO and Chris Novasad, Sr Marketing Manager]]>
AMA San Antonio presents July event guest speakers from Tobin Center–Mike Fresher, CEO and Chris Novasad, Sr Marketing Manager]]> Tue, 25 Aug 2015 21:46:19 GMT /slideshow/073015-amasatobin-center/52067013 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) 073015-Tobin Center: World Class Marketing Plan for a World-Class Performing Arts Facility AMA_SanAntonio AMA San Antonio presents July event guest speakers from Tobin Center–Mike Fresher, CEO and Chris Novasad, Sr Marketing Manager <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/073015-amasa-tobincenter-150825214619-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> AMA San Antonio presents July event guest speakers from Tobin Center–Mike Fresher, CEO and Chris Novasad, Sr Marketing Manager

073015-Tobin Center: World Class Marketing Plan for a World-Class Performing Arts Facility from AMA_SanAntonio

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0 Social Media - Moving Beyond The Hype: Sales Growth From The 'Bottom' Up /slideshow/ama-sadr-smithsdeberry/31856965 ama-sa-drsmithsdeberry-140303134759-phpapp01
Hear the amazing story of how Mission Pharmacal, in conjunction with agency partner The DeBerry Group, used intelligent and focused social media strategies that recognized a mom's immediate needs and how the way she communicates in real time creates real sales results - like doubling sales for their diaper rash ointment across the country. Featuring guest speakers Elizabeth Anderson, Marketing Director and Social Media Strategist, The DeBerry Group and Allan Avery, Director of Consumer Products for Mission Pharmacal.]]>
Hear the amazing story of how Mission Pharmacal, in conjunction with agency partner The DeBerry Group, used intelligent and focused social media strategies that recognized a mom's immediate needs and how the way she communicates in real time creates real sales results - like doubling sales for their diaper rash ointment across the country. Featuring guest speakers Elizabeth Anderson, Marketing Director and Social Media Strategist, The DeBerry Group and Allan Avery, Director of Consumer Products for Mission Pharmacal.]]> Mon, 03 Mar 2014 13:47:59 GMT /slideshow/ama-sadr-smithsdeberry/31856965 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Social Media - Moving Beyond The Hype: Sales Growth From The 'Bottom' Up AMA_SanAntonio Hear the amazing story of how Mission Pharmacal, in conjunction with agency partner The DeBerry Group, used intelligent and focused social media strategies that recognized a mom's immediate needs and how the way she communicates in real time creates real sales results - like doubling sales for their diaper rash ointment across the country. Featuring guest speakers Elizabeth Anderson, Marketing Director and Social Media Strategist, The DeBerry Group and Allan Avery, Director of Consumer Products for Mission Pharmacal. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-sa-drsmithsdeberry-140303134759-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Hear the amazing story of how Mission Pharmacal, in conjunction with agency partner The DeBerry Group, used intelligent and focused social media strategies that recognized a mom's immediate needs and how the way she communicates in real time creates real sales results - like doubling sales for their diaper rash ointment across the country. Featuring guest speakers Elizabeth Anderson, Marketing Director and Social Media Strategist, The DeBerry Group and Allan Avery, Director of Consumer Products for Mission Pharmacal.

Social Media - Moving Beyond The Hype: Sales Growth From The 'Bottom' Up from AMA_SanAntonio

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0 Social DNA, by Dion Hinchcliffe /AMA_SanAntonio/ama-social-dna amasocialdna-131001112120-phpapp02
Did you get a chance to see the presentation by Dion Hinchcliffe at this month's San Antonio AMA luncheon. Take a look at the changing DNA of social interaction and what it mean's for businss]]>
Did you get a chance to see the presentation by Dion Hinchcliffe at this month's San Antonio AMA luncheon. Take a look at the changing DNA of social interaction and what it mean's for businss]]> Tue, 01 Oct 2013 11:21:19 GMT /AMA_SanAntonio/ama-social-dna AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Social DNA, by Dion Hinchcliffe AMA_SanAntonio Did you get a chance to see the presentation by Dion Hinchcliffe at this month's San Antonio AMA luncheon. Take a look at the changing DNA of social interaction and what it mean's for businss <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amasocialdna-131001112120-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Did you get a chance to see the presentation by Dion Hinchcliffe at this month's San Antonio AMA luncheon. Take a look at the changing DNA of social interaction and what it mean's for businss

Social DNA, by Dion Hinchcliffe from AMA_SanAntonio

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0 Six flags fiesta texas /slideshow/six-flags-fiesta-texas-23537782/23537782 sixflagsfiestatexas-130626165056-phpapp01
Presentation made to AMA San Antonio on Six Flags' Fiesta Texas Marketing. Was given by Jeffrey Siebert, Marketing Director for Six Flags Fiesta Texas.]]>
Presentation made to AMA San Antonio on Six Flags' Fiesta Texas Marketing. Was given by Jeffrey Siebert, Marketing Director for Six Flags Fiesta Texas.]]> Wed, 26 Jun 2013 16:50:55 GMT /slideshow/six-flags-fiesta-texas-23537782/23537782 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Six flags fiesta texas AMA_SanAntonio Presentation made to AMA San Antonio on Six Flags' Fiesta Texas Marketing. Was given by Jeffrey Siebert, Marketing Director for Six Flags Fiesta Texas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sixflagsfiestatexas-130626165056-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation made to AMA San Antonio on Six Flags' Fiesta Texas Marketing. Was given by Jeffrey Siebert, Marketing Director for Six Flags Fiesta Texas.

Six flags fiesta texas from AMA_SanAntonio

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0 Dr Pepper Snapple Group Branding presentation /slideshow/ama-san-antonio-revised/16821682 amasanantoniorevised-130227221634-phpapp01
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.]]>
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.]]> Wed, 27 Feb 2013 22:16:34 GMT /slideshow/ama-san-antonio-revised/16821682 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Dr Pepper Snapple Group Branding presentation AMA_SanAntonio Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amasanantoniorevised-130227221634-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.

Dr Pepper Snapple Group Branding presentation from AMA_SanAntonio

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0 Targeting consumers ncc media /slideshow/targeting-consumers-ncc-media/16167564 targetingconsumersnccmedia-130124214812-phpapp01
As the ability to geo-target certain types of television buys increases, our ability to more effectively market across television, and digital channels increas]]>
As the ability to geo-target certain types of television buys increases, our ability to more effectively market across television, and digital channels increas]]> Thu, 24 Jan 2013 21:48:12 GMT /slideshow/targeting-consumers-ncc-media/16167564 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Targeting consumers ncc media AMA_SanAntonio As the ability to geo-target certain types of television buys increases, our ability to more effectively market across television, and digital channels increas <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/targetingconsumersnccmedia-130124214812-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As the ability to geo-target certain types of television buys increases, our ability to more effectively market across television, and digital channels increas

Targeting consumers ncc media from AMA_SanAntonio

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0 Rackspace-Marketing & Strategy for International Expansion /slideshow/rackspacemarketing-strategy-for-international-expansion/14593938 rackspaceinternationalexpansion-121004155512-phpapp02
]]>
]]> Thu, 04 Oct 2012 15:55:07 GMT /slideshow/rackspacemarketing-strategy-for-international-expansion/14593938 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Rackspace-Marketing & Strategy for International Expansion AMA_SanAntonio <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rackspaceinternationalexpansion-121004155512-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Rackspace-Marketing & Strategy for International Expansion from AMA_SanAntonio

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0 YMCA Bringing a Cause to Life - AMA San Antonio /slideshow/ymca-bringing-a-cause-to-life-14241778/14241778 ymcabringingacausetolife-120910194630-phpapp02
Rebranding a Household Name: A Look at the New YMCA]]>
Rebranding a Household Name: A Look at the New YMCA]]> Mon, 10 Sep 2012 19:46:29 GMT /slideshow/ymca-bringing-a-cause-to-life-14241778/14241778 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) YMCA Bringing a Cause to Life - AMA San Antonio AMA_SanAntonio Rebranding a Household Name: A Look at the New YMCA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ymcabringingacausetolife-120910194630-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Rebranding a Household Name: A Look at the New YMCA

YMCA Bringing a Cause to Life - AMA San Antonio from AMA_SanAntonio

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0 Ranger Creek Overview - AMA San Antonio /slideshow/ranger-creek-overview-ama/14241761 rangercreekoverview-ama-120910194407-phpapp01
Brewing a Texas Brand in a Busy Market Space]]>
Brewing a Texas Brand in a Busy Market Space]]> Mon, 10 Sep 2012 19:44:06 GMT /slideshow/ranger-creek-overview-ama/14241761 AMA_SanAntonio@slideshare.net(AMA_SanAntonio) Ranger Creek Overview - AMA San Antonio AMA_SanAntonio Brewing a Texas Brand in a Busy Market Space <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rangercreekoverview-ama-120910194407-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brewing a Texas Brand in a Busy Market Space

Ranger Creek Overview - AMA San Antonio from AMA_SanAntonio

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0 https://cdn.slidesharecdn.com/profile-photo-AMA_SanAntonio-48x48.jpg?cb=1523411744 The AMA is an international, non-profit organization for people involved in the practice, study and teaching of marketing. The San Antonio chapter is dedicated to providing South Texas marketing professionals with the best information and services to enhance their professional growth. www.ama-sa.org https://cdn.slidesharecdn.com/ss_thumbnails/111815-amasa-destructivemktg-ss-151204055346-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/breaking-destructive-marketing-habits-november-2015-event/55808276 Breaking Destructive M... https://cdn.slidesharecdn.com/ss_thumbnails/081915-amasa-goldresearch-150825215003-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/081915capturing-realtime-customer-insights-via-mobile-research/52067114 081915-Capturing Real-... https://cdn.slidesharecdn.com/ss_thumbnails/073015-amasa-tobincenter-150825214619-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/073015-amasatobin-center/52067013 073015-Tobin Center: W...