際際滷shows by User: AaronNissen1 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: AaronNissen1 / Tue, 20 May 2014 11:49:04 GMT 際際滷Share feed for 際際滷shows by User: AaronNissen1 How stories build your Brand /slideshow/how-stories-build-your-brand/34912090 indaba14-140520114904-phpapp02
Humans are story tellers an we need to go back to telling good stories. If this is done correctly, you can harness consumer stories to build your brand. A modern brand is what people think about your destination and stay about your destination, not a tagline or a fancy logo. This presentation uses practical examples to give you some best practice tips to implement on your own. The presentation is focused on destinations, but the lessons are application to anyone in the tourism industry. ]]>

Humans are story tellers an we need to go back to telling good stories. If this is done correctly, you can harness consumer stories to build your brand. A modern brand is what people think about your destination and stay about your destination, not a tagline or a fancy logo. This presentation uses practical examples to give you some best practice tips to implement on your own. The presentation is focused on destinations, but the lessons are application to anyone in the tourism industry. ]]>
Tue, 20 May 2014 11:49:04 GMT /slideshow/how-stories-build-your-brand/34912090 AaronNissen1@slideshare.net(AaronNissen1) How stories build your Brand AaronNissen1 Humans are story tellers an we need to go back to telling good stories. If this is done correctly, you can harness consumer stories to build your brand. A modern brand is what people think about your destination and stay about your destination, not a tagline or a fancy logo. This presentation uses practical examples to give you some best practice tips to implement on your own. The presentation is focused on destinations, but the lessons are application to anyone in the tourism industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/indaba14-140520114904-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Humans are story tellers an we need to go back to telling good stories. If this is done correctly, you can harness consumer stories to build your brand. A modern brand is what people think about your destination and stay about your destination, not a tagline or a fancy logo. This presentation uses practical examples to give you some best practice tips to implement on your own. The presentation is focused on destinations, but the lessons are application to anyone in the tourism industry.
How stories build your Brand from Aaron Nissen
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