/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: AartiMohite1 https://cdn.slidesharecdn.com/profile-photo-AartiMohite1-48x48.jpg?cb=1523598819 Conducting market analysis to analyse the promotional & marketing activities of competitors, identifying the key prevalent trends and examining the new products launched by competitors to develop business strategies accordingly. Undertaking consumer based research to observe the trends & shifting patterns in terms of demand. Analysing the presence of competitors in terms of outlet count, pricing strategy, target market, media footprint, as well as geographical reach. Handling advertisement & media agencies, preparing creative briefs for media initiatives and explaining the same to the concerned agencies for the 3 above mentioned formats of Café Coffee Day. Taking initiatives such as... http://aartimohite02.wordpress.com/2014/04/09/bean-there-not-done-it-yet/