�ݺ�ߣshows by User: AdColony

�ݺ�ߣshows by User: AdColony / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AdColony / Tue, 31 Jan 2017 18:41:34 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AdColony AdColony — The Big Game Survey — Q1 2017 /slideshow/adcolony-the-big-game-survey-q1-2017/71601637 adcolonythebiggamesurveyq12017-170131184134
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game? To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!]]>
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game? To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!]]> Tue, 31 Jan 2017 18:41:34 GMT /slideshow/adcolony-the-big-game-survey-q1-2017/71601637 AdColony@slideshare.net(AdColony) AdColony — The Big Game Survey — Q1 2017 AdColony As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game? To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolonythebiggamesurveyq12017-170131184134-thumbnail.jpg?width=120&height=120&fit=bounds" /> As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game? To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!

AdColony — The Big Game Survey — Q1 2017 from AdColony

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1 AdColony App Install Marketing Survey — Q3 2016 /slideshow/adcolony-app-install-marketing-survey-q3-2016/68080166 adcolonyuasurvey-q32016publicversion-161102204334
To download the report, please visit http://bit.ly/2fyVTw5. The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.]]>
To download the report, please visit http://bit.ly/2fyVTw5. The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.]]> Wed, 02 Nov 2016 20:43:34 GMT /slideshow/adcolony-app-install-marketing-survey-q3-2016/68080166 AdColony@slideshare.net(AdColony) AdColony App Install Marketing Survey — Q3 2016 AdColony To download the report, please visit http://bit.ly/2fyVTw5. The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolonyuasurvey-q32016publicversion-161102204334-thumbnail.jpg?width=120&height=120&fit=bounds" /> To download the report, please visit http://bit.ly/2fyVTw5. The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

AdColony App Install Marketing Survey — Q3 2016 from AdColony

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1 AdColony App Install Marketing Survey - 2H 2015 /slideshow/adcolony-app-install-marketing-survey-2h-2015/58211310 adcolony-ua-survey-2h-2015-slideshare-160212233026
Trends and insights from the top 100 grossing app developers.]]>
Trends and insights from the top 100 grossing app developers.]]> Fri, 12 Feb 2016 23:30:26 GMT /slideshow/adcolony-app-install-marketing-survey-2h-2015/58211310 AdColony@slideshare.net(AdColony) AdColony App Install Marketing Survey - 2H 2015 AdColony Trends and insights from the top 100 grossing app developers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolony-ua-survey-2h-2015-slideshare-160212233026-thumbnail.jpg?width=120&height=120&fit=bounds" /> Trends and insights from the top 100 grossing app developers.

AdColony App Install Marketing Survey - 2H 2015 from AdColony

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1 Top 10 Mobile User Acquisition Trends - AdColony /slideshow/top-10-mobile-user-acquisition-trends-adcolony/55795231 adcolony-toptenuatrends-july2015-151203194048-lva1-app6891
Prevalent UA trends among top grossing mobile app publishers in 2015.]]>
Prevalent UA trends among top grossing mobile app publishers in 2015.]]> Thu, 03 Dec 2015 19:40:47 GMT /slideshow/top-10-mobile-user-acquisition-trends-adcolony/55795231 AdColony@slideshare.net(AdColony) Top 10 Mobile User Acquisition Trends - AdColony AdColony Prevalent UA trends among top grossing mobile app publishers in 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolony-toptenuatrends-july2015-151203194048-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Prevalent UA trends among top grossing mobile app publishers in 2015.

Top 10 Mobile User Acquisition Trends - AdColony from AdColony

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1 Mobile Monetization Study: Effects of Blacklisting /slideshow/mobile-monetization-study-effects-of-blacklisting/55664152 adcolonywhitepaper-blacklisting-november2015-151130181905-lva1-app6892
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps. Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users. For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game. When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher. Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised. To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies. ]]>
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps. Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users. For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game. When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher. Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised. To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies. ]]> Mon, 30 Nov 2015 18:19:05 GMT /slideshow/mobile-monetization-study-effects-of-blacklisting/55664152 AdColony@slideshare.net(AdColony) Mobile Monetization Study: Effects of Blacklisting AdColony Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps. Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users. For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game. When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher. Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised. To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolonywhitepaper-blacklisting-november2015-151130181905-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps. Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users. For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game. When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher. Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised. To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.

Mobile Monetization Study: Effects of Blacklisting from AdColony

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1 Mobile Monetization Study: Making Sense of Use Rate /slideshow/mobile-monetization-study-making-sense-of-use-rate/53347297 adcolonywhitepaper-userate-october2015-0-150929224340-lva1-app6891
How does modifying an app’s ad Use Rate affect revenue, DAU, session time, and overall monetization efficiency? To find out, we studied trends of the top monetizing apps and the impact modifying Use Rate had for 3 of them. The results are available in our new white paper: Making Sense of Use Rate.]]>
How does modifying an app’s ad Use Rate affect revenue, DAU, session time, and overall monetization efficiency? To find out, we studied trends of the top monetizing apps and the impact modifying Use Rate had for 3 of them. The results are available in our new white paper: Making Sense of Use Rate.]]> Tue, 29 Sep 2015 22:43:39 GMT /slideshow/mobile-monetization-study-making-sense-of-use-rate/53347297 AdColony@slideshare.net(AdColony) Mobile Monetization Study: Making Sense of Use Rate AdColony How does modifying an app’s ad Use Rate affect revenue, DAU, session time, and overall monetization efficiency? To find out, we studied trends of the top monetizing apps and the impact modifying Use Rate had for 3 of them. The results are available in our new white paper: Making Sense of Use Rate. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolonywhitepaper-userate-october2015-0-150929224340-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> How does modifying an app’s ad Use Rate affect revenue, DAU, session time, and overall monetization efficiency? To find out, we studied trends of the top monetizing apps and the impact modifying Use Rate had for 3 of them. The results are available in our new white paper: Making Sense of Use Rate.

Mobile Monetization Study: Making Sense of Use Rate from AdColony

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1 AdColony User Acquisition Survey - Q1 2015 /slideshow/adcolony-user-acquisition-survey-q1-2015/47877915 adcolonyuasurvey-jan2015-public-150507181110-lva1-app6891
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers. While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month. So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video. 98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices. According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display. Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.]]>
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers. While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month. So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video. 98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices. According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display. Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.]]> Thu, 07 May 2015 18:11:10 GMT /slideshow/adcolony-user-acquisition-survey-q1-2015/47877915 AdColony@slideshare.net(AdColony) AdColony User Acquisition Survey - Q1 2015 AdColony Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers. While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month. So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video. 98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices. According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display. Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adcolonyuasurvey-jan2015-public-150507181110-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers. While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month. So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video. 98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices. According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display. Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.

AdColony User Acquisition Survey - Q1 2015 from AdColony

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1 https://cdn.slidesharecdn.com/profile-photo-AdColony-48x48.jpg?cb=1523524683 AdColony is a mobile video advertising platform whose proprietary Instant-Play™ technology serves razor sharp, crystal-clear video ads instantly in HD across the world's hottest apps. As the leading mobile video advertising and monetization platform, AdColony works with Fortune 500 brands and more than 85% of the world's top grossing publishers. AdColony is a division of Opera Mediaworks and has offices in Los Angeles, San Francisco, Seattle, New York, London and Helsinki. www.adcolony.com https://cdn.slidesharecdn.com/ss_thumbnails/adcolonythebiggamesurveyq12017-170131184134-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adcolony-the-big-game-survey-q1-2017/71601637 AdColony — The Big Gam... https://cdn.slidesharecdn.com/ss_thumbnails/adcolonyuasurvey-q32016publicversion-161102204334-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adcolony-app-install-marketing-survey-q3-2016/68080166 AdColony App Install M... https://cdn.slidesharecdn.com/ss_thumbnails/adcolony-ua-survey-2h-2015-slideshare-160212233026-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adcolony-app-install-marketing-survey-2h-2015/58211310 AdColony App Install M...