�ݺ�ߣshows by User: AdRoll

�ݺ�ߣshows by User: AdRoll / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AdRoll / Fri, 01 Oct 2021 22:01:32 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AdRoll Proof of Concept: What It Is and How to Do it Right /AdRoll/proof-of-concept-what-it-is-and-how-to-do-it-right-250351459 adrollproofofconcept100121final-211001220132
Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.]]>
Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.]]> Fri, 01 Oct 2021 22:01:32 GMT /AdRoll/proof-of-concept-what-it-is-and-how-to-do-it-right-250351459 AdRoll@slideshare.net(AdRoll) Proof of Concept: What It Is and How to Do it Right AdRoll Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adrollproofofconcept100121final-211001220132-thumbnail.jpg?width=120&height=120&fit=bounds" /> Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.

Proof of Concept: What It Is and How to Do it Right from AdRoll

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0 Brand Partnerships: Why They Matter for D2C Brands /slideshow/brand-partnerships-why-they-matter-for-d2c-brands/249438415 brandpartnershipswhytheymatterford2cbrands06212100-210621154504
With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category. So how does your company stand out from the thousands of companies with unique products and compelling stories (without breaking the bank)? This is where brand partnerships come in to save the day.]]>
With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category. So how does your company stand out from the thousands of companies with unique products and compelling stories (without breaking the bank)? This is where brand partnerships come in to save the day.]]> Mon, 21 Jun 2021 15:45:04 GMT /slideshow/brand-partnerships-why-they-matter-for-d2c-brands/249438415 AdRoll@slideshare.net(AdRoll) Brand Partnerships: Why They Matter for D2C Brands AdRoll With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category. So how does your company stand out from the thousands of companies with unique products and compelling stories (without breaking the bank)? This is where brand partnerships come in to save the day. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandpartnershipswhytheymatterford2cbrands06212100-210621154504-thumbnail.jpg?width=120&height=120&fit=bounds" /> With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category. So how does your company stand out from the thousands of companies with unique products and compelling stories (without breaking the bank)? This is where brand partnerships come in to save the day.

Brand Partnerships: Why They Matter for D2C Brands from AdRoll

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0 7 Retargeting Best Practices for D2C Brands /slideshow/7-retargeting-best-practices-for-d2c-brands/249438397 7retargetingbestpracticesford2cbrands06212100-210621154032
Retargeting doesn't just help companies bring back the whopping 90% of website visitors who leave without purchasing; it also provides personalized advertising experiences that increase ROI and improve conversion rates. Not sure where to start? Here are seven best practices that'll help you make the most of your retargeting strategy efforts.]]>
Retargeting doesn't just help companies bring back the whopping 90% of website visitors who leave without purchasing; it also provides personalized advertising experiences that increase ROI and improve conversion rates. Not sure where to start? Here are seven best practices that'll help you make the most of your retargeting strategy efforts.]]> Mon, 21 Jun 2021 15:40:31 GMT /slideshow/7-retargeting-best-practices-for-d2c-brands/249438397 AdRoll@slideshare.net(AdRoll) 7 Retargeting Best Practices for D2C Brands AdRoll Retargeting doesn't just help companies bring back the whopping 90% of website visitors who leave without purchasing; it also provides personalized advertising experiences that increase ROI and improve conversion rates. Not sure where to start? Here are seven best practices that'll help you make the most of your retargeting strategy efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7retargetingbestpracticesford2cbrands06212100-210621154032-thumbnail.jpg?width=120&height=120&fit=bounds" /> Retargeting doesn't just help companies bring back the whopping 90% of website visitors who leave without purchasing; it also provides personalized advertising experiences that increase ROI and improve conversion rates. Not sure where to start? Here are seven best practices that'll help you make the most of your retargeting strategy efforts.

7 Retargeting Best Practices for D2C Brands from AdRoll

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0 A Marketer's Ultimate Guide to Web Cookies /slideshow/a-marketers-ultimate-guide-to-web-cookies-249354966/249354966 adrollamarketersultimateguidetowebcookies061421final-210614175602
It can be challenging for marketers to keep track of the flurry of activity surrounding web cookies. This quick guide provides an overview of how web cookies work, what’s changing, and how you can future-proof your business — no matter what transformations the digital marketing landscape experiences in the next few months.]]>
It can be challenging for marketers to keep track of the flurry of activity surrounding web cookies. This quick guide provides an overview of how web cookies work, what’s changing, and how you can future-proof your business — no matter what transformations the digital marketing landscape experiences in the next few months.]]> Mon, 14 Jun 2021 17:56:01 GMT /slideshow/a-marketers-ultimate-guide-to-web-cookies-249354966/249354966 AdRoll@slideshare.net(AdRoll) A Marketer's Ultimate Guide to Web Cookies AdRoll It can be challenging for marketers to keep track of the flurry of activity surrounding web cookies. This quick guide provides an overview of how web cookies work, what’s changing, and how you can future-proof your business — no matter what transformations the digital marketing landscape experiences in the next few months. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adrollamarketersultimateguidetowebcookies061421final-210614175602-thumbnail.jpg?width=120&height=120&fit=bounds" /> It can be challenging for marketers to keep track of the flurry of activity surrounding web cookies. This quick guide provides an overview of how web cookies work, what’s changing, and how you can future-proof your business — no matter what transformations the digital marketing landscape experiences in the next few months.

A Marketer's Ultimate Guide to Web Cookies from AdRoll

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0 Paid Social vs. Organic Social: Creating a Hybrid Strategy /slideshow/paid-social-vs-organic-social-creating-a-hybrid-strategy-249354912/249354912 adrollpaidsocialvsorganicsocialcreatingahybridstrategy06142100-210614174344
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.]]>
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.]]> Mon, 14 Jun 2021 17:43:44 GMT /slideshow/paid-social-vs-organic-social-creating-a-hybrid-strategy-249354912/249354912 AdRoll@slideshare.net(AdRoll) Paid Social vs. Organic Social: Creating a Hybrid Strategy AdRoll Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adrollpaidsocialvsorganicsocialcreatingahybridstrategy06142100-210614174344-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.

Paid Social vs. Organic Social: Creating a Hybrid Strategy from AdRoll

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0 The Complete Ecommerce Marketing Guide (3/3): For Leading Brands /slideshow/the-complete-ecommerce-marketing-guide-33-for-leading-brands-249354847/249354847 adrolldelightyourcustomers06142100-210614172829
When you become a leading brand, you need to continuously engage your existing customers and attract new ones while striving for more revenue. Use these tactics to achieve more growth.]]>
When you become a leading brand, you need to continuously engage your existing customers and attract new ones while striving for more revenue. Use these tactics to achieve more growth.]]> Mon, 14 Jun 2021 17:28:27 GMT /slideshow/the-complete-ecommerce-marketing-guide-33-for-leading-brands-249354847/249354847 AdRoll@slideshare.net(AdRoll) The Complete Ecommerce Marketing Guide (3/3): For Leading Brands AdRoll When you become a leading brand, you need to continuously engage your existing customers and attract new ones while striving for more revenue. Use these tactics to achieve more growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adrolldelightyourcustomers06142100-210614172829-thumbnail.jpg?width=120&height=120&fit=bounds" /> When you become a leading brand, you need to continuously engage your existing customers and attract new ones while striving for more revenue. Use these tactics to achieve more growth.

The Complete Ecommerce Marketing Guide (3/3): For Leading Brands from AdRoll

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0 The Complete Ecommerce Marketing Guide (2/3): For Growing Brands /slideshow/the-complete-ecommerce-marketing-guide-23-for-growing-brands-249354841/249354841 adrolldrivingsales06142100-210614172628
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.]]>
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.]]> Mon, 14 Jun 2021 17:26:28 GMT /slideshow/the-complete-ecommerce-marketing-guide-23-for-growing-brands-249354841/249354841 AdRoll@slideshare.net(AdRoll) The Complete Ecommerce Marketing Guide (2/3): For Growing Brands AdRoll For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adrolldrivingsales06142100-210614172628-thumbnail.jpg?width=120&height=120&fit=bounds" /> For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.

The Complete Ecommerce Marketing Guide (2/3): For Growing Brands from AdRoll

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0 Integrated Marketing: What It Is and Why It Matters /AdRoll/integrated-marketing-what-it-is-and-why-it-matters integratedmarketingwhatitisandwhyitmatters06092100-210609222632
Today's marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do brands break through the noise? After all, not every business has the budget to spend on multiple marketing channels to reach their target audience. The answer? Integrated marketing. Here's what it is and why it matters.]]>
Today's marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do brands break through the noise? After all, not every business has the budget to spend on multiple marketing channels to reach their target audience. The answer? Integrated marketing. Here's what it is and why it matters.]]> Wed, 09 Jun 2021 22:26:31 GMT /AdRoll/integrated-marketing-what-it-is-and-why-it-matters AdRoll@slideshare.net(AdRoll) Integrated Marketing: What It Is and Why It Matters AdRoll Today's marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do brands break through the noise? After all, not every business has the budget to spend on multiple marketing channels to reach their target audience. The answer? Integrated marketing. Here's what it is and why it matters. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratedmarketingwhatitisandwhyitmatters06092100-210609222632-thumbnail.jpg?width=120&height=120&fit=bounds" /> Today's marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do brands break through the noise? After all, not every business has the budget to spend on multiple marketing channels to reach their target audience. The answer? Integrated marketing. Here's what it is and why it matters.

Integrated Marketing: What It Is and Why It Matters from AdRoll

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0 How Agencies Can Help Clients Manage the Entire Customer Journey /slideshow/how-agencies-can-help-clients-manage-the-entire-customer-journey/223151978 agencycustomerjourneywebinar2-200122195659
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace? Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to: - Build a brand: Help your clients share their brand story with the people who matter. - Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase. - Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind. - Measurement and attribution: Keep your results front and center to increase client retention.]]>
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace? Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to: - Build a brand: Help your clients share their brand story with the people who matter. - Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase. - Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind. - Measurement and attribution: Keep your results front and center to increase client retention.]]> Wed, 22 Jan 2020 19:56:59 GMT /slideshow/how-agencies-can-help-clients-manage-the-entire-customer-journey/223151978 AdRoll@slideshare.net(AdRoll) How Agencies Can Help Clients Manage the Entire Customer Journey AdRoll Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace? Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to: - Build a brand: Help your clients share their brand story with the people who matter. - Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase. - Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind. - Measurement and attribution: Keep your results front and center to increase client retention. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agencycustomerjourneywebinar2-200122195659-thumbnail.jpg?width=120&height=120&fit=bounds" /> Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace? Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to: - Build a brand: Help your clients share their brand story with the people who matter. - Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase. - Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind. - Measurement and attribution: Keep your results front and center to increase client retention.

How Agencies Can Help Clients Manage the Entire Customer Journey from AdRoll

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0 https://cdn.slidesharecdn.com/profile-photo-AdRoll-48x48.jpg?cb=1642031311 AdRoll is an ecommerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are. www.adroll.com https://cdn.slidesharecdn.com/ss_thumbnails/adrollproofofconcept100121final-211001220132-thumbnail.jpg?width=320&height=320&fit=bounds AdRoll/proof-of-concept-what-it-is-and-how-to-do-it-right-250351459 Proof of Concept: What... https://cdn.slidesharecdn.com/ss_thumbnails/brandpartnershipswhytheymatterford2cbrands06212100-210621154504-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brand-partnerships-why-they-matter-for-d2c-brands/249438415 Brand Partnerships: Wh... https://cdn.slidesharecdn.com/ss_thumbnails/7retargetingbestpracticesford2cbrands06212100-210621154032-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-retargeting-best-practices-for-d2c-brands/249438397 7 Retargeting Best Pra...