�ݺ�ߣshows by User: Adknowledge

�ݺ�ߣshows by User: Adknowledge / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Adknowledge / Wed, 27 May 2015 21:03:57 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Adknowledge Targeting Millennial Cord Cutters: Why Digital Video Is the Way to Reach This Generation /slideshow/adweek-trivu-webinartargetingmillennialcordcutters/48677568 adweektrivuwebinartargetingmillennialcordcutters-150527210357-lva1-app6891
Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video. Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessica Levine and TriVu Media co-founder Paul Calento—will offer best practices and case studies that demonstrate the most effective ways to reach the coveted 18-34 demographic through digital video. This webinar will help you understand the strategy and execution of successful digital video campaigns, including: - How and where to find your target audience - The best ways to take advantage of video on mobile - Case studies of successful campaigns - A how-to list of implementation methodology Contents include: 1- Targeting Millennial Cord Cutters 2- Meet the Experts 3- Millennials are Powerful 4- Millennials Love Social Apps 5- Top 50 Millennial Brands 6- Our Challenge? 7- To Target Millennials You Have to Understand Them 8- They Love Different Rock Stars 9- They Believe in the Power of Their Voice 10- They Care About Different Things 11- Millennials Love Online Video 12- The Cookie is Dead 13- Be Social. Be Mobile. Be Friends. 14- Create Content that Enables Participation 15- Content Best Practices 16- Apply the Jab-Jab-Punch! 17- Community Management 18- Don't Forget 19- Unlocking the Secrets to Targeting Millennials 20- Millennials Consume Content Seamlessly Across Devices 21- Unifying Data-Informed Media Across Platforms 22- Challenges in Reaching Millennials Today 23- Q&A]]>
Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video. Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessica Levine and TriVu Media co-founder Paul Calento—will offer best practices and case studies that demonstrate the most effective ways to reach the coveted 18-34 demographic through digital video. This webinar will help you understand the strategy and execution of successful digital video campaigns, including: - How and where to find your target audience - The best ways to take advantage of video on mobile - Case studies of successful campaigns - A how-to list of implementation methodology Contents include: 1- Targeting Millennial Cord Cutters 2- Meet the Experts 3- Millennials are Powerful 4- Millennials Love Social Apps 5- Top 50 Millennial Brands 6- Our Challenge? 7- To Target Millennials You Have to Understand Them 8- They Love Different Rock Stars 9- They Believe in the Power of Their Voice 10- They Care About Different Things 11- Millennials Love Online Video 12- The Cookie is Dead 13- Be Social. Be Mobile. Be Friends. 14- Create Content that Enables Participation 15- Content Best Practices 16- Apply the Jab-Jab-Punch! 17- Community Management 18- Don't Forget 19- Unlocking the Secrets to Targeting Millennials 20- Millennials Consume Content Seamlessly Across Devices 21- Unifying Data-Informed Media Across Platforms 22- Challenges in Reaching Millennials Today 23- Q&A]]> Wed, 27 May 2015 21:03:57 GMT /slideshow/adweek-trivu-webinartargetingmillennialcordcutters/48677568 Adknowledge@slideshare.net(Adknowledge) Targeting Millennial Cord Cutters: Why Digital Video Is the Way to Reach This Generation Adknowledge Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video. Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessica Levine and TriVu Media co-founder Paul Calento—will offer best practices and case studies that demonstrate the most effective ways to reach the coveted 18-34 demographic through digital video. This webinar will help you understand the strategy and execution of successful digital video campaigns, including: - How and where to find your target audience - The best ways to take advantage of video on mobile - Case studies of successful campaigns - A how-to list of implementation methodology Contents include: 1- Targeting Millennial Cord Cutters 2- Meet the Experts 3- Millennials are Powerful 4- Millennials Love Social Apps 5- Top 50 Millennial Brands 6- Our Challenge? 7- To Target Millennials You Have to Understand Them 8- They Love Different Rock Stars 9- They Believe in the Power of Their Voice 10- They Care About Different Things 11- Millennials Love Online Video 12- The Cookie is Dead 13- Be Social. Be Mobile. Be Friends. 14- Create Content that Enables Participation 15- Content Best Practices 16- Apply the Jab-Jab-Punch! 17- Community Management 18- Don't Forget 19- Unlocking the Secrets to Targeting Millennials 20- Millennials Consume Content Seamlessly Across Devices 21- Unifying Data-Informed Media Across Platforms 22- Challenges in Reaching Millennials Today 23- Q&A <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adweektrivuwebinartargetingmillennialcordcutters-150527210357-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video. Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessica Levine and TriVu Media co-founder Paul Calento—will offer best practices and case studies that demonstrate the most effective ways to reach the coveted 18-34 demographic through digital video. This webinar will help you understand the strategy and execution of successful digital video campaigns, including: - How and where to find your target audience - The best ways to take advantage of video on mobile - Case studies of successful campaigns - A how-to list of implementation methodology Contents include: 1- Targeting Millennial Cord Cutters 2- Meet the Experts 3- Millennials are Powerful 4- Millennials Love Social Apps 5- Top 50 Millennial Brands 6- Our Challenge? 7- To Target Millennials You Have to Understand Them 8- They Love Different Rock Stars 9- They Believe in the Power of Their Voice 10- They Care About Different Things 11- Millennials Love Online Video 12- The Cookie is Dead 13- Be Social. Be Mobile. Be Friends. 14- Create Content that Enables Participation 15- Content Best Practices 16- Apply the Jab-Jab-Punch! 17- Community Management 18- Don't Forget 19- Unlocking the Secrets to Targeting Millennials 20- Millennials Consume Content Seamlessly Across Devices 21- Unifying Data-Informed Media Across Platforms 22- Challenges in Reaching Millennials Today 23- Q&A

Targeting Millennial Cord Cutters: Why Digital Video Is the Way to Reach This Generation from Adknowledge

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1 Using Lifetime Value to Optimize Your Digital Marketing Investments /slideshow/using-lifetime-value-to-optimize-your-digital-marketing-investments/39482743 mmakeynotebenleggkm4-140924112913-phpapp02
Using Lifetime Value to Optimize Your Digital Marketing Investments Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments. Learn how to use data to uncover the lifetime value of your customers and optimize your marketing for the best ROI on your marketing spend. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.]]>
Using Lifetime Value to Optimize Your Digital Marketing Investments Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments. Learn how to use data to uncover the lifetime value of your customers and optimize your marketing for the best ROI on your marketing spend. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.]]> Wed, 24 Sep 2014 11:29:13 GMT /slideshow/using-lifetime-value-to-optimize-your-digital-marketing-investments/39482743 Adknowledge@slideshare.net(Adknowledge) Using Lifetime Value to Optimize Your Digital Marketing Investments Adknowledge Using Lifetime Value to Optimize Your Digital Marketing Investments Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments. Learn how to use data to uncover the lifetime value of your customers and optimize your marketing for the best ROI on your marketing spend. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmakeynotebenleggkm4-140924112913-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Using Lifetime Value to Optimize Your Digital Marketing Investments Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments. Learn how to use data to uncover the lifetime value of your customers and optimize your marketing for the best ROI on your marketing spend. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.

Using Lifetime Value to Optimize Your Digital Marketing Investments from Adknowledge

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1 Opportunities in Digital Video and Social Media: Reach and engage your audience across multiple channels /slideshow/opportunities-in-digital-video-and-social-media/39482085 mmabrazil-pitchdeckadknowledge-140924111332-phpapp01
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.]]>
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.]]> Wed, 24 Sep 2014 11:13:32 GMT /slideshow/opportunities-in-digital-video-and-social-media/39482085 Adknowledge@slideshare.net(Adknowledge) Opportunities in Digital Video and Social Media: Reach and engage your audience across multiple channels Adknowledge Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmabrazil-pitchdeckadknowledge-140924111332-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media. Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.

Opportunities in Digital Video and Social Media: Reach and engage your audience across multiple channels from Adknowledge

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1 Customer Lifetime Value: The Core Metric in Marketing /slideshow/customer-lifetime-value-the-core-metric-in-marketing/38972547 dmexcodeck-adknowledgeltv-slideshare-140911085600-phpapp02
How to use data and lifetime value to maximize the ROI on your marketing spend. Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most important, is calculating LTV. Few are taking the leap to position this metric as the core KPI of their marketing teams’ success. But the reality is, the moment your competitor starts to figure out LTV and you can’t, you’re dead. In this session, Ben outlines best practices for developing the strategy necessary to undertake calculating lifetime value to better understand your customers and the essential analytics you need so you can boost your ROI.]]>
How to use data and lifetime value to maximize the ROI on your marketing spend. Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most important, is calculating LTV. Few are taking the leap to position this metric as the core KPI of their marketing teams’ success. But the reality is, the moment your competitor starts to figure out LTV and you can’t, you’re dead. In this session, Ben outlines best practices for developing the strategy necessary to undertake calculating lifetime value to better understand your customers and the essential analytics you need so you can boost your ROI.]]> Thu, 11 Sep 2014 08:56:00 GMT /slideshow/customer-lifetime-value-the-core-metric-in-marketing/38972547 Adknowledge@slideshare.net(Adknowledge) Customer Lifetime Value: The Core Metric in Marketing Adknowledge How to use data and lifetime value to maximize the ROI on your marketing spend. Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most important, is calculating LTV. Few are taking the leap to position this metric as the core KPI of their marketing teams’ success. But the reality is, the moment your competitor starts to figure out LTV and you can’t, you’re dead. In this session, Ben outlines best practices for developing the strategy necessary to undertake calculating lifetime value to better understand your customers and the essential analytics you need so you can boost your ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmexcodeck-adknowledgeltv-slideshare-140911085600-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> How to use data and lifetime value to maximize the ROI on your marketing spend. Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most important, is calculating LTV. Few are taking the leap to position this metric as the core KPI of their marketing teams’ success. But the reality is, the moment your competitor starts to figure out LTV and you can’t, you’re dead. In this session, Ben outlines best practices for developing the strategy necessary to undertake calculating lifetime value to better understand your customers and the essential analytics you need so you can boost your ROI.

Customer Lifetime Value: The Core Metric in Marketing from Adknowledge

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1 https://cdn.slidesharecdn.com/profile-photo-Adknowledge-48x48.jpg?cb=1562600836 Whether you’re an advertiser in search of your digital audience, a publisher who wants to monetize a site or an agency in need of streamlined digital ad placement on Facebook and Twitter or video distribution, Adknowledge has a solution for you. Adknowledge serves a global clientele from offices in New York, San Francisco, Fort Myers, Toronto, São Paulo, London, Paris, Munich, Shanghai and Singapore. Some of the world’s leading brands, including L’Oréal, LG Electronics, AT&T and Audi have trusted Adknowledge to unlock their digital audiences and efficiently deliver their message. www.adknowledge.com https://cdn.slidesharecdn.com/ss_thumbnails/adweektrivuwebinartargetingmillennialcordcutters-150527210357-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adweek-trivu-webinartargetingmillennialcordcutters/48677568 Targeting Millennial C... https://cdn.slidesharecdn.com/ss_thumbnails/mmakeynotebenleggkm4-140924112913-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-lifetime-value-to-optimize-your-digital-marketing-investments/39482743 Using Lifetime Value t... https://cdn.slidesharecdn.com/ss_thumbnails/mmabrazil-pitchdeckadknowledge-140924111332-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/opportunities-in-digital-video-and-social-media/39482085 Opportunities in Digit...