�ݺ�ߣshows by User: Adometry

�ݺ�ߣshows by User: Adometry / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Adometry / Thu, 27 Mar 2014 16:22:01 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Adometry Adobe Summit - Data-Driven Marketing Attribution /slideshow/adobe-summit-datadriven-marketing-attribution/32827491 adobesummit-data-drivenmarketingattribution-140327162201-phpapp02
Adometry's presentation from Adobe Summit 2014 on Data-Driven Marketing Attribution. ]]>
Adometry's presentation from Adobe Summit 2014 on Data-Driven Marketing Attribution. ]]> Thu, 27 Mar 2014 16:22:01 GMT /slideshow/adobe-summit-datadriven-marketing-attribution/32827491 Adometry@slideshare.net(Adometry) Adobe Summit - Data-Driven Marketing Attribution Adometry Adometry's presentation from Adobe Summit 2014 on Data-Driven Marketing Attribution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobesummit-data-drivenmarketingattribution-140327162201-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Adometry's presentation from Adobe Summit 2014 on Data-Driven Marketing Attribution.

Adobe Summit - Data-Driven Marketing Attribution from Adometry by Google

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1 Attribution Playbook Webinar 4 /slideshow/attribution-playbook-webinar-4/31637384 attribution2014webinarseries4-140225145059-phpapp01
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.]]>
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.]]> Tue, 25 Feb 2014 14:50:59 GMT /slideshow/attribution-playbook-webinar-4/31637384 Adometry@slideshare.net(Adometry) Attribution Playbook Webinar 4 Adometry In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attribution2014webinarseries4-140225145059-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.

Attribution Playbook Webinar 4 from Adometry by Google

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1 iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases /slideshow/imedia-brand-connecting-the-dots-between-online-media-and-offline-purchases/31083345 imediabrandsummit-140211094144-phpapp01
Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.]]>
Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.]]> Tue, 11 Feb 2014 09:41:44 GMT /slideshow/imedia-brand-connecting-the-dots-between-online-media-and-offline-purchases/31083345 Adometry@slideshare.net(Adometry) iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases Adometry Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/imediabrandsummit-140211094144-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.

iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases from Adometry by Google

]]> 1689 2 https://cdn.slidesharecdn.com/ss_thumbnails/imediabrandsummit-140211094144-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Attribution Playbook Webinar 3 /slideshow/marketing-attribution-webinar-series-part-3/30627376 attribution2014webinarseries3-140130100609-phpapp01
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance ]]>
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance ]]> Thu, 30 Jan 2014 10:06:09 GMT /slideshow/marketing-attribution-webinar-series-part-3/30627376 Adometry@slideshare.net(Adometry) Attribution Playbook Webinar 3 Adometry In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attribution2014webinarseries3-140130100609-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance

Attribution Playbook Webinar 3 from Adometry by Google

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1 Attribution Playbook Webinar 2 /slideshow/attribution-2014-webinarseries2/29888225 attribution2014webinarseries2-140110123230-phpapp02
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.]]>
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.]]> Fri, 10 Jan 2014 12:32:30 GMT /slideshow/attribution-2014-webinarseries2/29888225 Adometry@slideshare.net(Adometry) Attribution Playbook Webinar 2 Adometry In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attribution2014webinarseries2-140110123230-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.

Attribution Playbook Webinar 2 from Adometry by Google

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1 Attribution Playbook Webinar 1 /slideshow/attribution-game-plan-webinar-1/29116860 attributiongameplanwebinar-131211123122-phpapp02
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results. ]]>
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results. ]]> Wed, 11 Dec 2013 12:31:22 GMT /slideshow/attribution-game-plan-webinar-1/29116860 Adometry@slideshare.net(Adometry) Attribution Playbook Webinar 1 Adometry Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributiongameplanwebinar-131211123122-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.

Attribution Playbook Webinar 1 from Adometry by Google

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1 Connecting the Dots Between Online Media and Offline Purchases /slideshow/i-media-brand/26593038 imediabrand-130926151512-phpapp01
Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases". ]]>
Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases". ]]> Thu, 26 Sep 2013 15:15:12 GMT /slideshow/i-media-brand/26593038 Adometry@slideshare.net(Adometry) Connecting the Dots Between Online Media and Offline Purchases Adometry Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases". <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/imediabrand-130926151512-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases".

Connecting the Dots Between Online Media and Offline Purchases from Adometry by Google

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1 Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data Onboarding /slideshow/bridge-themarketingdivide/25598782 bridge-the-marketing-divide-130826094028-phpapp02
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data! ]]>
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data! ]]> Mon, 26 Aug 2013 09:40:27 GMT /slideshow/bridge-themarketingdivide/25598782 Adometry@slideshare.net(Adometry) Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data Onboarding Adometry Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bridge-the-marketing-divide-130826094028-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!

Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data Onboarding from Adometry by Google

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1 Adometry - LiveRamp Webinar Deck: The Missing Link /slideshow/adometryliveramp-webinar-18july2013/24511133 adometryliverampwebinar18july2013-130722141741-phpapp02
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. ]]>
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. ]]> Mon, 22 Jul 2013 14:17:41 GMT /slideshow/adometryliveramp-webinar-18july2013/24511133 Adometry@slideshare.net(Adometry) Adometry - LiveRamp Webinar Deck: The Missing Link Adometry Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adometryliverampwebinar18july2013-130722141741-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.

Adometry - LiveRamp Webinar Deck: The Missing Link from Adometry by Google

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1 Adometry Offline Integration /slideshow/adometry-offline-integration/22079248 adometry-offline-integration-130528120201-phpapp01
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.]]>
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.]]> Tue, 28 May 2013 12:02:01 GMT /slideshow/adometry-offline-integration/22079248 Adometry@slideshare.net(Adometry) Adometry Offline Integration Adometry The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adometry-offline-integration-130528120201-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.

Adometry Offline Integration from Adometry by Google

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1 Adometry Attribute Marketing Analytics /slideshow/adometry-attribute-marketing-analytics/22079021 adometry-attribute-marketing-analytics-130528115434-phpapp01
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa. ]]>
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa. ]]> Tue, 28 May 2013 11:54:34 GMT /slideshow/adometry-attribute-marketing-analytics/22079021 Adometry@slideshare.net(Adometry) Adometry Attribute Marketing Analytics Adometry The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adometry-attribute-marketing-analytics-130528115434-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.

Adometry Attribute Marketing Analytics from Adometry by Google

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1 Programmatic Buying and the Evolution of Ad Tech /slideshow/programmatic-buying-and-the-evolution-of-ad-tech/19583581 articleprogrammatic-buying-130422094247-phpapp02
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.]]>
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.]]> Mon, 22 Apr 2013 09:42:46 GMT /slideshow/programmatic-buying-and-the-evolution-of-ad-tech/19583581 Adometry@slideshare.net(Adometry) Programmatic Buying and the Evolution of Ad Tech Adometry It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/articleprogrammatic-buying-130422094247-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.

Programmatic Buying and the Evolution of Ad Tech from Adometry by Google

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1 Direct Mail Marketing Attribution /slideshow/direct-mail-marketing-attribution/18007687 direct-mail-product-brief-130401140707-phpapp01
Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27. ]]>
Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27. ]]> Mon, 01 Apr 2013 14:07:07 GMT /slideshow/direct-mail-marketing-attribution/18007687 Adometry@slideshare.net(Adometry) Direct Mail Marketing Attribution Adometry Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/direct-mail-product-brief-130401140707-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27.

Direct Mail Marketing Attribution from Adometry by Google

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1 Ideeli Case Study /slideshow/ideeli-case-study/18007501 case-study-ideeli-130401140158-phpapp02
Once a small online business run from an apartment, ideeli has rapidly grown into a successful, well-known online shopping destination. As ideeli’s business changed, so too did its outbound marketing as the company quickly began scaling its operations – hosting 20-30 new sales events and adding 2000 new images daily – innovating in a fast-moving and ever-changing online retail industry. When ideeli began looking for a better way to measure the effectiveness of marketing campaigns, it began researching how altering its attribution techniques could provide deeper and more accurate insights into overall performance of marketing efforts across all of its channels.]]>
Once a small online business run from an apartment, ideeli has rapidly grown into a successful, well-known online shopping destination. As ideeli’s business changed, so too did its outbound marketing as the company quickly began scaling its operations – hosting 20-30 new sales events and adding 2000 new images daily – innovating in a fast-moving and ever-changing online retail industry. When ideeli began looking for a better way to measure the effectiveness of marketing campaigns, it began researching how altering its attribution techniques could provide deeper and more accurate insights into overall performance of marketing efforts across all of its channels.]]> Mon, 01 Apr 2013 14:01:58 GMT /slideshow/ideeli-case-study/18007501 Adometry@slideshare.net(Adometry) Ideeli Case Study Adometry Once a small online business run from an apartment, ideeli has rapidly grown into a successful, well-known online shopping destination. As ideeli’s business changed, so too did its outbound marketing as the company quickly began scaling its operations – hosting 20-30 new sales events and adding 2000 new images daily – innovating in a fast-moving and ever-changing online retail industry. When ideeli began looking for a better way to measure the effectiveness of marketing campaigns, it began researching how altering its attribution techniques could provide deeper and more accurate insights into overall performance of marketing efforts across all of its channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/case-study-ideeli-130401140158-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Once a small online business run from an apartment, ideeli has rapidly grown into a successful, well-known online shopping destination. As ideeli’s business changed, so too did its outbound marketing as the company quickly began scaling its operations – hosting 20-30 new sales events and adding 2000 new images daily – innovating in a fast-moving and ever-changing online retail industry. When ideeli began looking for a better way to measure the effectiveness of marketing campaigns, it began researching how altering its attribution techniques could provide deeper and more accurate insights into overall performance of marketing efforts across all of its channels.

Ideeli Case Study from Adometry by Google

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1 LasikPlus Case Study /slideshow/case-studylasikplus/18007336 case-study-lasikplus-130401135840-phpapp01
With 1.2 million+ procedures since 1991, the company is known for its modern and innovative laser vision corrective procedures. So it’s no surprise the company relies on science and data to inform many of its business decisions — especially marketing related decisions.]]>
With 1.2 million+ procedures since 1991, the company is known for its modern and innovative laser vision corrective procedures. So it’s no surprise the company relies on science and data to inform many of its business decisions — especially marketing related decisions.]]> Mon, 01 Apr 2013 13:58:40 GMT /slideshow/case-studylasikplus/18007336 Adometry@slideshare.net(Adometry) LasikPlus Case Study Adometry With 1.2 million+ procedures since 1991, the company is known for its modern and innovative laser vision corrective procedures. So it’s no surprise the company relies on science and data to inform many of its business decisions — especially marketing related decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/case-study-lasikplus-130401135840-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> With 1.2 million+ procedures since 1991, the company is known for its modern and innovative laser vision corrective procedures. So it’s no surprise the company relies on science and data to inform many of its business decisions — especially marketing related decisions.

LasikPlus Case Study from Adometry by Google

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1 Next Gen Ad Attribution - Paul Pellman /slideshow/next-gen-ad-attribution-paul-pellman/15442088 nextgenadattributionpaulpellman-121201102346-phpapp02
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]]> Sat, 01 Dec 2012 10:23:46 GMT /slideshow/next-gen-ad-attribution-paul-pellman/15442088 Adometry@slideshare.net(Adometry) Next Gen Ad Attribution - Paul Pellman Adometry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nextgenadattributionpaulpellman-121201102346-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Next Gen Ad Attribution - Paul Pellman from Adometry by Google

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1 Attribution Primer /slideshow/attribution-primer/14473337 attributionprimer-120926143702-phpapp02
IAB & Adometry created primer to advertising attribution.]]>
IAB & Adometry created primer to advertising attribution.]]> Wed, 26 Sep 2012 14:37:02 GMT /slideshow/attribution-primer/14473337 Adometry@slideshare.net(Adometry) Attribution Primer Adometry IAB & Adometry created primer to advertising attribution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/attributionprimer-120926143702-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> IAB & Adometry created primer to advertising attribution.

Attribution Primer from Adometry by Google

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1 Case Study - Erwin Penland /slideshow/case-studyerwinpenland/14204724 case-study-erwin-penland-120907100339-phpapp01
Erwin Penland recognized that while Advance America’s display and search advertising activities were successful, it was important to find ways to attract more customers while lowering customer acquisition costs. This meant identifying ways to drive down the cost per conversion and attract as many new clients as possible without raising the budget. Erwin Penland and Advance America needed to find ways to do so successfully, and simultaneously optimize investments across channels.]]>
Erwin Penland recognized that while Advance America’s display and search advertising activities were successful, it was important to find ways to attract more customers while lowering customer acquisition costs. This meant identifying ways to drive down the cost per conversion and attract as many new clients as possible without raising the budget. Erwin Penland and Advance America needed to find ways to do so successfully, and simultaneously optimize investments across channels.]]> Fri, 07 Sep 2012 10:03:38 GMT /slideshow/case-studyerwinpenland/14204724 Adometry@slideshare.net(Adometry) Case Study - Erwin Penland Adometry Erwin Penland recognized that while Advance America’s display and search advertising activities were successful, it was important to find ways to attract more customers while lowering customer acquisition costs. This meant identifying ways to drive down the cost per conversion and attract as many new clients as possible without raising the budget. Erwin Penland and Advance America needed to find ways to do so successfully, and simultaneously optimize investments across channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/case-study-erwin-penland-120907100339-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Erwin Penland recognized that while Advance America’s display and search advertising activities were successful, it was important to find ways to attract more customers while lowering customer acquisition costs. This meant identifying ways to drive down the cost per conversion and attract as many new clients as possible without raising the budget. Erwin Penland and Advance America needed to find ways to do so successfully, and simultaneously optimize investments across channels.

Case Study - Erwin Penland from Adometry by Google

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1 Marketing Case Study - Automotive Company /slideshow/case-studyautomotivecompany/14204723 case-study-automotive-company-120907100335-phpapp01
When one of the most innovative digital marketing firms needed to help a top 10 global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most advanced attribution technologies on the market to help.]]>
When one of the most innovative digital marketing firms needed to help a top 10 global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most advanced attribution technologies on the market to help.]]> Fri, 07 Sep 2012 10:03:33 GMT /slideshow/case-studyautomotivecompany/14204723 Adometry@slideshare.net(Adometry) Marketing Case Study - Automotive Company Adometry When one of the most innovative digital marketing firms needed to help a top 10 global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most advanced attribution technologies on the market to help. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/case-study-automotive-company-120907100335-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> When one of the most innovative digital marketing firms needed to help a top 10 global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most advanced attribution technologies on the market to help.

Marketing Case Study - Automotive Company from Adometry by Google

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1 https://cdn.slidesharecdn.com/profile-photo-Adometry-48x48.jpg?cb=1523357748 Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing's “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels―both online and offline. www.adometry.com/?utm_source=slidesharehome&utm_medium=profilelink&utm_campaign=slideshare https://cdn.slidesharecdn.com/ss_thumbnails/adobesummit-data-drivenmarketingattribution-140327162201-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adobe-summit-datadriven-marketing-attribution/32827491 Adobe Summit - Data-Dr... https://cdn.slidesharecdn.com/ss_thumbnails/attribution2014webinarseries4-140225145059-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/attribution-playbook-webinar-4/31637384 Attribution Playbook W... https://cdn.slidesharecdn.com/ss_thumbnails/imediabrandsummit-140211094144-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/imedia-brand-connecting-the-dots-between-online-media-and-offline-purchases/31083345 iMedia Brand - Connect...