�ݺ�ߣshows by User: AjinkyaPawar4

�ݺ�ߣshows by User: AjinkyaPawar4 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AjinkyaPawar4 / Tue, 12 Mar 2024 05:10:52 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AjinkyaPawar4 THe Asymmetry Hack - A new perspective about creativity for brands growing up in a fast changing world. /slideshow/the-asymmetry-hack-a-new-perspective-about-creativity-for-a-brand-growing-up-in-a-fast-changing-world/266741609 asymmetryjinka4julvid-240312051053-6761546a
Using the risk-reward perspective in brand building - a better way to talk about brands with finance guys and CXOs. Presented in a DMASL seminar in July of 2023 at Colombo, SL.]]>
Using the risk-reward perspective in brand building - a better way to talk about brands with finance guys and CXOs. Presented in a DMASL seminar in July of 2023 at Colombo, SL.]]> Tue, 12 Mar 2024 05:10:52 GMT /slideshow/the-asymmetry-hack-a-new-perspective-about-creativity-for-a-brand-growing-up-in-a-fast-changing-world/266741609 AjinkyaPawar4@slideshare.net(AjinkyaPawar4) THe Asymmetry Hack - A new perspective about creativity for brands growing up in a fast changing world. AjinkyaPawar4 Using the risk-reward perspective in brand building - a better way to talk about brands with finance guys and CXOs. Presented in a DMASL seminar in July of 2023 at Colombo, SL. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asymmetryjinka4julvid-240312051053-6761546a-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Using the risk-reward perspective in brand building - a better way to talk about brands with finance guys and CXOs. Presented in a DMASL seminar in July of 2023 at Colombo, SL.

THe Asymmetry Hack - A new perspective about creativity for brands growing up in a fast changing world. from Ajinkya Pawar

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0 Hate-free marketing /slideshow/hatefree-marketing/235762982 hatefreemarketing09062020ajinkyapawar-200617065535
Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now. Space for nuanced debates is waning even as eye-popping hate mongering abounds. The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised. The question then is, what can we (advertising industry and media industry) do to heal this bruised world? The most powerful thing that we can and must do is STOP ENABLING HATE. Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements. Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT. Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world. ]]>
Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now. Space for nuanced debates is waning even as eye-popping hate mongering abounds. The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised. The question then is, what can we (advertising industry and media industry) do to heal this bruised world? The most powerful thing that we can and must do is STOP ENABLING HATE. Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements. Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT. Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world. ]]> Wed, 17 Jun 2020 06:55:35 GMT /slideshow/hatefree-marketing/235762982 AjinkyaPawar4@slideshare.net(AjinkyaPawar4) Hate-free marketing AjinkyaPawar4 Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now. Space for nuanced debates is waning even as eye-popping hate mongering abounds. The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised. The question then is, what can we (advertising industry and media industry) do to heal this bruised world? The most powerful thing that we can and must do is STOP ENABLING HATE. Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements. Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT. Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hatefreemarketing09062020ajinkyapawar-200617065535-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now. Space for nuanced debates is waning even as eye-popping hate mongering abounds. The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised. The question then is, what can we (advertising industry and media industry) do to heal this bruised world? The most powerful thing that we can and must do is STOP ENABLING HATE. Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements. Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT. Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world.

Hate-free marketing from Ajinkya Pawar

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0 Unite - A Platform to Empower Civic Engagement /slideshow/unite-a-platform-to-empower-demcracy/106403378 uniteajinkyapawar-180718083725
“There is no natural, spontaneous process to prevent destabilizing, inegalitarian forces from prevailing permanently.” Thomas Piketty, Capital in the 21st Century Our world is polluted, deeply unequal and increasingly xenophobic. We need to do something NOW to safeguard ourselves from our own worst selves. Unfortunately, rise of social media has meant rise of instant outrage, violent identity politics and persistently ignorant filter bubbles. We need to reimagine our social tools that can help us be of use to each other, to be better humans. This idea is a first step in that direction. I am seeking partners, funders to bring this idea to life. Any leads are welcome. ]]>
“There is no natural, spontaneous process to prevent destabilizing, inegalitarian forces from prevailing permanently.” Thomas Piketty, Capital in the 21st Century Our world is polluted, deeply unequal and increasingly xenophobic. We need to do something NOW to safeguard ourselves from our own worst selves. Unfortunately, rise of social media has meant rise of instant outrage, violent identity politics and persistently ignorant filter bubbles. We need to reimagine our social tools that can help us be of use to each other, to be better humans. This idea is a first step in that direction. I am seeking partners, funders to bring this idea to life. Any leads are welcome. ]]> Wed, 18 Jul 2018 08:37:25 GMT /slideshow/unite-a-platform-to-empower-demcracy/106403378 AjinkyaPawar4@slideshare.net(AjinkyaPawar4) Unite - A Platform to Empower Civic Engagement AjinkyaPawar4 “There is no natural, spontaneous process to prevent destabilizing, inegalitarian forces from prevailing permanently.” Thomas Piketty, Capital in the 21st Century Our world is polluted, deeply unequal and increasingly xenophobic. We need to do something NOW to safeguard ourselves from our own worst selves. Unfortunately, rise of social media has meant rise of instant outrage, violent identity politics and persistently ignorant filter bubbles. We need to reimagine our social tools that can help us be of use to each other, to be better humans. This idea is a first step in that direction. I am seeking partners, funders to bring this idea to life. Any leads are welcome. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uniteajinkyapawar-180718083725-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> “There is no natural, spontaneous process to prevent destabilizing, inegalitarian forces from prevailing permanently.” Thomas Piketty, Capital in the 21st Century Our world is polluted, deeply unequal and increasingly xenophobic. We need to do something NOW to safeguard ourselves from our own worst selves. Unfortunately, rise of social media has meant rise of instant outrage, violent identity politics and persistently ignorant filter bubbles. We need to reimagine our social tools that can help us be of use to each other, to be better humans. This idea is a first step in that direction. I am seeking partners, funders to bring this idea to life. Any leads are welcome.

Unite - A Platform to Empower Civic Engagement from Ajinkya Pawar

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0 Future of advertising: Agency as a platform /AjinkyaPawar4/future-of-advertising-agency-as-a-platform osagtalkwobp-171016173750
Advertising is dead. Long live Advertising. Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken. Here's my idea to fix it. Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/ for which I won the WPP Atticus Award 2016. ]]>
Advertising is dead. Long live Advertising. Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken. Here's my idea to fix it. Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/ for which I won the WPP Atticus Award 2016. ]]> Mon, 16 Oct 2017 17:37:50 GMT /AjinkyaPawar4/future-of-advertising-agency-as-a-platform AjinkyaPawar4@slideshare.net(AjinkyaPawar4) Future of advertising: Agency as a platform AjinkyaPawar4 Advertising is dead. Long live Advertising. Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken. Here's my idea to fix it. Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/ for which I won the WPP Atticus Award 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/osagtalkwobp-171016173750-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Advertising is dead. Long live Advertising. Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken. Here's my idea to fix it. Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/ for which I won the WPP Atticus Award 2016.

Future of advertising: Agency as a platform from Ajinkya Pawar

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0 https://cdn.slidesharecdn.com/profile-photo-AjinkyaPawar4-48x48.jpg?cb=1710219418 I am a WPP Atticus award winning brand strategist with nine years of experience. I have a deep sociological and strategic interest in digital age human enterprise. I aim to use my expertise in influencing behaviors and preferences to fight against rising inequality and rising xenophobia. I want to be a part of the solution for a better world, not a mere bystander to the humongous tsunamis of changes that are uprooting communities, cultures, livelihoods, ecologies and even our very idea of being human too. truthaboutbranding.com/ https://cdn.slidesharecdn.com/ss_thumbnails/asymmetryjinka4julvid-240312051053-6761546a-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-asymmetry-hack-a-new-perspective-about-creativity-for-a-brand-growing-up-in-a-fast-changing-world/266741609 THe Asymmetry Hack - A... https://cdn.slidesharecdn.com/ss_thumbnails/hatefreemarketing09062020ajinkyapawar-200617065535-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/hatefree-marketing/235762982 Hate-free marketing https://cdn.slidesharecdn.com/ss_thumbnails/uniteajinkyapawar-180718083725-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/unite-a-platform-to-empower-demcracy/106403378 Unite - A Platform to ...