/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: AkinArikan https://cdn.slidesharecdn.com/profile-photo-AkinArikan-48x48.jpg?cb=1527831370 I am the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. The book has been published by Wiley/Sybex in April 2008. At IBM, I work in the Enterprise Marketing Management product team with focus on IBM's digital analytics and marketing optimization solutions. These solutions combine some of the best capabilities from IBM Unica and Coremetrics. For more info see my blog @ http://multichannelmetrics.com, MultichannelMetrics.com