�ݺ�ߣshows by User: AlexSchmelkin

�ݺ�ߣshows by User: AlexSchmelkin / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AlexSchmelkin / Mon, 13 Jun 2016 15:24:52 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AlexSchmelkin Ecommerce Content Strategy Tips & Tricks 2016 /AlexSchmelkin/ecommerce-content-strategy-tips-tricks-2016 ecommercecontentstrategytips2016-160613152452
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks. Designed to help retailers better reach and more deeply engage with their customers, this presentation includes: • the fundamentals of content strategy plans • how to avoid common traps with content • examples of successes and failures from ecommerce content strategy • how to establish successful ways for content will work across your site • case studies about content challenges faced by retailers and content strategies that worked for their businesses • ROI of content strategy • content marketing monitoring and measurement Session description: Thu, June 09, 2016 11:00 am to 11:30 am Content Strategy for Shopper Engagement, Entertainment and Education Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks Type: Main Conference Day 2 Track: Marketing: New Frontiers Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.]]>
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks. Designed to help retailers better reach and more deeply engage with their customers, this presentation includes: • the fundamentals of content strategy plans • how to avoid common traps with content • examples of successes and failures from ecommerce content strategy • how to establish successful ways for content will work across your site • case studies about content challenges faced by retailers and content strategies that worked for their businesses • ROI of content strategy • content marketing monitoring and measurement Session description: Thu, June 09, 2016 11:00 am to 11:30 am Content Strategy for Shopper Engagement, Entertainment and Education Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks Type: Main Conference Day 2 Track: Marketing: New Frontiers Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.]]> Mon, 13 Jun 2016 15:24:52 GMT /AlexSchmelkin/ecommerce-content-strategy-tips-tricks-2016 AlexSchmelkin@slideshare.net(AlexSchmelkin) Ecommerce Content Strategy Tips & Tricks 2016 AlexSchmelkin Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks. Designed to help retailers better reach and more deeply engage with their customers, this presentation includes: • the fundamentals of content strategy plans • how to avoid common traps with content • examples of successes and failures from ecommerce content strategy • how to establish successful ways for content will work across your site • case studies about content challenges faced by retailers and content strategies that worked for their businesses • ROI of content strategy • content marketing monitoring and measurement Session description: Thu, June 09, 2016 11:00 am to 11:30 am Content Strategy for Shopper Engagement, Entertainment and Education Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks Type: Main Conference Day 2 Track: Marketing: New Frontiers Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecommercecontentstrategytips2016-160613152452-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks. Designed to help retailers better reach and more deeply engage with their customers, this presentation includes: • the fundamentals of content strategy plans • how to avoid common traps with content • examples of successes and failures from ecommerce content strategy • how to establish successful ways for content will work across your site • case studies about content challenges faced by retailers and content strategies that worked for their businesses • ROI of content strategy • content marketing monitoring and measurement Session description: Thu, June 09, 2016 11:00 am to 11:30 am Content Strategy for Shopper Engagement, Entertainment and Education Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks Type: Main Conference Day 2 Track: Marketing: New Frontiers Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.

Ecommerce Content Strategy Tips & Tricks 2016 from Alex Schmelkin

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0 B2B Ecommerce: Design Principles and Best Practices to Boost Sales /slideshow/alexander-interactive-principlesofsmartb2bdesignschmelkinchandraraj/35924063 alexanderinteractiveprinciplesofsmartb2bdesignschmelkinchandraraj-140616094127-phpapp02
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.]]>
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.]]> Mon, 16 Jun 2014 09:41:27 GMT /slideshow/alexander-interactive-principlesofsmartb2bdesignschmelkinchandraraj/35924063 AlexSchmelkin@slideshare.net(AlexSchmelkin) B2B Ecommerce: Design Principles and Best Practices to Boost Sales AlexSchmelkin Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alexanderinteractiveprinciplesofsmartb2bdesignschmelkinchandraraj-140616094127-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.

B2B Ecommerce: Design Principles and Best Practices to Boost Sales from Alex Schmelkin

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0 Lean UX and Ecommerce Design: How Ai is transforming the insurance industry with MetLife /slideshow/lean-ux-and-ecommerce-design-how-ai-is-transforming-the-insurance-industry-with-metlife/31090113 leanuxandecommercedesignalexanderinteractiveaimetlife-140211122619-phpapp01
Learn how MetLife is re-inventing the way that people buy insurance with ecommerce agency Alexander Interactive (Ai)]]>
Learn how MetLife is re-inventing the way that people buy insurance with ecommerce agency Alexander Interactive (Ai)]]> Tue, 11 Feb 2014 12:26:19 GMT /slideshow/lean-ux-and-ecommerce-design-how-ai-is-transforming-the-insurance-industry-with-metlife/31090113 AlexSchmelkin@slideshare.net(AlexSchmelkin) Lean UX and Ecommerce Design: How Ai is transforming the insurance industry with MetLife AlexSchmelkin Learn how MetLife is re-inventing the way that people buy insurance with ecommerce agency Alexander Interactive (Ai) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leanuxandecommercedesignalexanderinteractiveaimetlife-140211122619-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how MetLife is re-inventing the way that people buy insurance with ecommerce agency Alexander Interactive (Ai)

Lean UX and Ecommerce Design: How Ai is transforming the insurance industry with MetLife from Alex Schmelkin

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0 Demystifying Media & Design Careers /slideshow/demystifying-media-design-careers/18002410 demystifyingmediahofstraalex-130401115023-phpapp01
Media and Design encompass both the old guard of television and advertising as well as the new giants of social media, big data and design-as-business core. This mini-symposium explores the synergies and contractions inherent in 21st Century careers in Media and Design, including: To be or not to be (irreverent); How to be street smart and business savvy; Who decides what gets created; and What’s Ethical: The Valorized Designer/Director.]]>
Media and Design encompass both the old guard of television and advertising as well as the new giants of social media, big data and design-as-business core. This mini-symposium explores the synergies and contractions inherent in 21st Century careers in Media and Design, including: To be or not to be (irreverent); How to be street smart and business savvy; Who decides what gets created; and What’s Ethical: The Valorized Designer/Director.]]> Mon, 01 Apr 2013 11:50:23 GMT /slideshow/demystifying-media-design-careers/18002410 AlexSchmelkin@slideshare.net(AlexSchmelkin) Demystifying Media & Design Careers AlexSchmelkin Media and Design encompass both the old guard of television and advertising as well as the new giants of social media, big data and design-as-business core. This mini-symposium explores the synergies and contractions inherent in 21st Century careers in Media and Design, including: To be or not to be (irreverent); How to be street smart and business savvy; Who decides what gets created; and What’s Ethical: The Valorized Designer/Director. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/demystifyingmediahofstraalex-130401115023-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Media and Design encompass both the old guard of television and advertising as well as the new giants of social media, big data and design-as-business core. This mini-symposium explores the synergies and contractions inherent in 21st Century careers in Media and Design, including: To be or not to be (irreverent); How to be street smart and business savvy; Who decides what gets created; and What’s Ethical: The Valorized Designer/Director.

Demystifying Media & Design Careers from Alex Schmelkin

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0 For Designers: How to Get Your IT Department to Support Your User Experience Initiatives /AlexSchmelkin/ai-schwinn-presentation aischwinnpresentation-130215113046-phpapp02
Discussion of the challenges that often come up when changes need to be made to a site, strategies for getting the design and IT sides working together, and examples of how designers and IT staff cooperated to improve the online shopping experience.]]>
Discussion of the challenges that often come up when changes need to be made to a site, strategies for getting the design and IT sides working together, and examples of how designers and IT staff cooperated to improve the online shopping experience.]]> Fri, 15 Feb 2013 11:30:46 GMT /AlexSchmelkin/ai-schwinn-presentation AlexSchmelkin@slideshare.net(AlexSchmelkin) For Designers: How to Get Your IT Department to Support Your User Experience Initiatives AlexSchmelkin Discussion of the challenges that often come up when changes need to be made to a site, strategies for getting the design and IT sides working together, and examples of how designers and IT staff cooperated to improve the online shopping experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aischwinnpresentation-130215113046-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Discussion of the challenges that often come up when changes need to be made to a site, strategies for getting the design and IT sides working together, and examples of how designers and IT staff cooperated to improve the online shopping experience.

For Designers: How to Get Your IT Department to Support Your User Experience Initiatives from Alex Schmelkin

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0 https://cdn.slidesharecdn.com/profile-photo-AlexSchmelkin-48x48.jpg?cb=1523416175 Internet industry chief executive with over 18 years experience combining strengths in digital strategy, business development, ecommerce, technology operations, and user experience. Proven track record of growing businesses and strengthening sales. www.cakeandarrow.com https://cdn.slidesharecdn.com/ss_thumbnails/ecommercecontentstrategytips2016-160613152452-thumbnail.jpg?width=320&height=320&fit=bounds AlexSchmelkin/ecommerce-content-strategy-tips-tricks-2016 Ecommerce Content Stra... https://cdn.slidesharecdn.com/ss_thumbnails/alexanderinteractiveprinciplesofsmartb2bdesignschmelkinchandraraj-140616094127-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/alexander-interactive-principlesofsmartb2bdesignschmelkinchandraraj/35924063 B2B Ecommerce: Design ... https://cdn.slidesharecdn.com/ss_thumbnails/leanuxandecommercedesignalexanderinteractiveaimetlife-140211122619-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lean-ux-and-ecommerce-design-how-ai-is-transforming-the-insurance-industry-with-metlife/31090113 Lean UX and Ecommerce ...