�ݺ�ߣshows by User: AlexanderGerber

�ݺ�ߣshows by User: AlexanderGerber / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AlexanderGerber / Sat, 28 Jul 2018 09:49:59 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AlexanderGerber Gerber Reintermediation EASST 2018 /slideshow/gerber-reintermediation-easst-2018/107809038 gerberreintermediationeasst-2018-180728094959
This paper suggests introducing a new theoretical model of "Reintermediation" in Science Communication -- the structural loss of journalists as intermediaries in the knowledge-transfer processes, and their replacement by pseudo-intermediaries. As business practice and economics research have shown, the expected Disintermediation actually didn't happen but rather led to different forms of Reintermediation. If we can expect this to also happen to science (communication), both the challenges and the potential solutions for what we used to call "science communication" will need to be reconsidered fundamentally. The traditional roles of gatekeepers in science communication are increasingly rendered redundant due to disruptive changes in information behavior and thus media-economic pressures. From a systemic perspective, Reintermediation raises urgent questions in the context of "Responsible Research and Innovation" (RRI), particularly since the new pseudo-intermediaries are often funded and cultivated by institutionalised science itself, and constitute a danger and/or an opportunity for openness / transparency / accountability etc. in science.]]>
This paper suggests introducing a new theoretical model of "Reintermediation" in Science Communication -- the structural loss of journalists as intermediaries in the knowledge-transfer processes, and their replacement by pseudo-intermediaries. As business practice and economics research have shown, the expected Disintermediation actually didn't happen but rather led to different forms of Reintermediation. If we can expect this to also happen to science (communication), both the challenges and the potential solutions for what we used to call "science communication" will need to be reconsidered fundamentally. The traditional roles of gatekeepers in science communication are increasingly rendered redundant due to disruptive changes in information behavior and thus media-economic pressures. From a systemic perspective, Reintermediation raises urgent questions in the context of "Responsible Research and Innovation" (RRI), particularly since the new pseudo-intermediaries are often funded and cultivated by institutionalised science itself, and constitute a danger and/or an opportunity for openness / transparency / accountability etc. in science.]]> Sat, 28 Jul 2018 09:49:59 GMT /slideshow/gerber-reintermediation-easst-2018/107809038 AlexanderGerber@slideshare.net(AlexanderGerber) Gerber Reintermediation EASST 2018 AlexanderGerber This paper suggests introducing a new theoretical model of "Reintermediation" in Science Communication -- the structural loss of journalists as intermediaries in the knowledge-transfer processes, and their replacement by pseudo-intermediaries. As business practice and economics research have shown, the expected Disintermediation actually didn't happen but rather led to different forms of Reintermediation. If we can expect this to also happen to science (communication), both the challenges and the potential solutions for what we used to call "science communication" will need to be reconsidered fundamentally. The traditional roles of gatekeepers in science communication are increasingly rendered redundant due to disruptive changes in information behavior and thus media-economic pressures. From a systemic perspective, Reintermediation raises urgent questions in the context of "Responsible Research and Innovation" (RRI), particularly since the new pseudo-intermediaries are often funded and cultivated by institutionalised science itself, and constitute a danger and/or an opportunity for openness / transparency / accountability etc. in science. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gerberreintermediationeasst-2018-180728094959-thumbnail.jpg?width=120&height=120&fit=bounds" /> This paper suggests introducing a new theoretical model of "Reintermediation" in Science Communication -- the structural loss of journalists as intermediaries in the knowledge-transfer processes, and their replacement by pseudo-intermediaries. As business practice and economics research have shown, the expected Disintermediation actually didn't happen but rather led to different forms of Reintermediation. If we can expect this to also happen to science (communication), both the challenges and the potential solutions for what we used to call "science communication" will need to be reconsidered fundamentally. The traditional roles of gatekeepers in science communication are increasingly rendered redundant due to disruptive changes in information behavior and thus media-economic pressures. From a systemic perspective, Reintermediation raises urgent questions in the context of "Responsible Research and Innovation" (RRI), particularly since the new pseudo-intermediaries are often funded and cultivated by institutionalised science itself, and constitute a danger and/or an opportunity for openness / transparency / accountability etc. in science.

Gerber Reintermediation EASST 2018 from Prof. Alexander Gerber

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0 Disintermediation in Science Communication, ECSJ 2017 /slideshow/disintermediation-in-science-communication-ecsj-2017/77295683 gerberdisintermediationecsj-2017-170627101422
With regard to evolution, creatures who refuse to learn deserve extinction. What about our own profession? Do we maybe ‘refuse to learn’ from digitisation that it is not just work practices and business models which are being transformed? Does the post-truth era question the very function of ‘journalists’ as dedicated intermediaries? What is it that enables or prevents us from adapting to the changing media environments? This keynote at the European Science Journalism Conference 2017 introduced a new model of “Disintermediation in Science Communication”. The concept which was originally coined in economics, describes the structural loss of journalists as intermediaries in the knowledge-creation and -transfer processes. The research is based on the world’s first full-text content analysis of every science press release published digitally in German academia.]]>
With regard to evolution, creatures who refuse to learn deserve extinction. What about our own profession? Do we maybe ‘refuse to learn’ from digitisation that it is not just work practices and business models which are being transformed? Does the post-truth era question the very function of ‘journalists’ as dedicated intermediaries? What is it that enables or prevents us from adapting to the changing media environments? This keynote at the European Science Journalism Conference 2017 introduced a new model of “Disintermediation in Science Communication”. The concept which was originally coined in economics, describes the structural loss of journalists as intermediaries in the knowledge-creation and -transfer processes. The research is based on the world’s first full-text content analysis of every science press release published digitally in German academia.]]> Tue, 27 Jun 2017 10:14:22 GMT /slideshow/disintermediation-in-science-communication-ecsj-2017/77295683 AlexanderGerber@slideshare.net(AlexanderGerber) Disintermediation in Science Communication, ECSJ 2017 AlexanderGerber With regard to evolution, creatures who refuse to learn deserve extinction. What about our own profession? Do we maybe ‘refuse to learn’ from digitisation that it is not just work practices and business models which are being transformed? Does the post-truth era question the very function of ‘journalists’ as dedicated intermediaries? What is it that enables or prevents us from adapting to the changing media environments? This keynote at the European Science Journalism Conference 2017 introduced a new model of “Disintermediation in Science Communication”. The concept which was originally coined in economics, describes the structural loss of journalists as intermediaries in the knowledge-creation and -transfer processes. The research is based on the world’s first full-text content analysis of every science press release published digitally in German academia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gerberdisintermediationecsj-2017-170627101422-thumbnail.jpg?width=120&height=120&fit=bounds" /> With regard to evolution, creatures who refuse to learn deserve extinction. What about our own profession? Do we maybe ‘refuse to learn’ from digitisation that it is not just work practices and business models which are being transformed? Does the post-truth era question the very function of ‘journalists’ as dedicated intermediaries? What is it that enables or prevents us from adapting to the changing media environments? This keynote at the European Science Journalism Conference 2017 introduced a new model of “Disintermediation in Science Communication”. The concept which was originally coined in economics, describes the structural loss of journalists as intermediaries in the knowledge-creation and -transfer processes. The research is based on the world’s first full-text content analysis of every science press release published digitally in German academia.

Disintermediation in Science Communication, ECSJ 2017 from Prof. Alexander Gerber

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0 Science Debate in Germany /slideshow/science-debates/34460945 pcst2014sci-deb-140508194216-phpapp01
Presented at PCST Conference 2014, Brazil]]>
Presented at PCST Conference 2014, Brazil]]> Thu, 08 May 2014 19:42:16 GMT /slideshow/science-debates/34460945 AlexanderGerber@slideshare.net(AlexanderGerber) Science Debate in Germany AlexanderGerber Presented at PCST Conference 2014, Brazil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pcst2014sci-deb-140508194216-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at PCST Conference 2014, Brazil

Science Debate in Germany from Prof. Alexander Gerber

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0 The Emergence of Science Communication in Germany /slideshow/pcst14-gerbergermany/34438046 pcst14gerbergermany-140508081802-phpapp02
Presented at PCST Conference 2014]]>
Presented at PCST Conference 2014]]> Thu, 08 May 2014 08:18:02 GMT /slideshow/pcst14-gerbergermany/34438046 AlexanderGerber@slideshare.net(AlexanderGerber) The Emergence of Science Communication in Germany AlexanderGerber Presented at PCST Conference 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pcst14gerbergermany-140508081802-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at PCST Conference 2014

The Emergence of Science Communication in Germany from Prof. Alexander Gerber

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0 Social Media Governance in der Wissenschaft https://de.slideshare.net/slideshow/social-media-governance-in-der-wissenschaft/15734987 wid2012somegovpdf-121222080124-phpapp01
5. Forum Wissenschaftskommunikation, Wissenschaft im Dialog (WiD): http://www.wissenschaft-im-dialog.de/wissenschaftskommunikation/forum.html]]>
5. Forum Wissenschaftskommunikation, Wissenschaft im Dialog (WiD): http://www.wissenschaft-im-dialog.de/wissenschaftskommunikation/forum.html]]> Sat, 22 Dec 2012 08:01:23 GMT https://de.slideshare.net/slideshow/social-media-governance-in-der-wissenschaft/15734987 AlexanderGerber@slideshare.net(AlexanderGerber) Social Media Governance in der Wissenschaft AlexanderGerber 5. Forum Wissenschaftskommunikation, Wissenschaft im Dialog (WiD): http://www.wissenschaft-im-dialog.de/wissenschaftskommunikation/forum.html <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wid2012somegovpdf-121222080124-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 5. Forum Wissenschaftskommunikation, Wissenschaft im Dialog (WiD): http://www.wissenschaft-im-dialog.de/wissenschaftskommunikation/forum.html

from Prof. Alexander Gerber

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0 Journalismus 2-0 https://de.slideshare.net/slideshow/journalismus-20-10244592/10244592 journalismus-2-0-111120142629-phpapp01
Wissenschaftsmedien in der Krise – Journalismus aber nicht? Vortrag auf der WissensWerte, 21.11.2011]]>
Wissenschaftsmedien in der Krise – Journalismus aber nicht? Vortrag auf der WissensWerte, 21.11.2011]]> Sun, 20 Nov 2011 14:26:26 GMT https://de.slideshare.net/slideshow/journalismus-20-10244592/10244592 AlexanderGerber@slideshare.net(AlexanderGerber) Journalismus 2-0 AlexanderGerber Wissenschaftsmedien in der Krise – Journalismus aber nicht? Vortrag auf der WissensWerte, 21.11.2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/journalismus-2-0-111120142629-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wissenschaftsmedien in der Krise – Journalismus aber nicht? Vortrag auf der WissensWerte, 21.11.2011

from Prof. Alexander Gerber

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0 TrendsDelhi /AlexanderGerber/trendsdelhi trendsdelhi-101208033112-phpapp01
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]]> Wed, 08 Dec 2010 03:31:06 GMT /AlexanderGerber/trendsdelhi AlexanderGerber@slideshare.net(AlexanderGerber) TrendsDelhi AlexanderGerber <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trendsdelhi-101208033112-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

TrendsDelhi from Prof. Alexander Gerber

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0 Trendstudie Wissenschaftskommunikation (Ergebnisse des Experten-Delphis) https://de.slideshare.net/slideshow/wktdelphi/5973231 wktdelphi-101129162313-phpapp02
Delphi-Studie Wissenschaftskommunikation 2010]]>
Delphi-Studie Wissenschaftskommunikation 2010]]> Mon, 29 Nov 2010 16:23:11 GMT https://de.slideshare.net/slideshow/wktdelphi/5973231 AlexanderGerber@slideshare.net(AlexanderGerber) Trendstudie Wissenschaftskommunikation (Ergebnisse des Experten-Delphis) AlexanderGerber Delphi-Studie Wissenschaftskommunikation 2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wktdelphi-101129162313-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Delphi-Studie Wissenschaftskommunikation 2010

from Prof. Alexander Gerber

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0 WissJour20 https://de.slideshare.net/AlexanderGerber/wissjour20 wissjour20-101118150826-phpapp02
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]]> Thu, 18 Nov 2010 15:08:23 GMT https://de.slideshare.net/AlexanderGerber/wissjour20 AlexanderGerber@slideshare.net(AlexanderGerber) WissJour20 AlexanderGerber <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wissjour20-101118150826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

from Prof. Alexander Gerber

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0 HealthCom /slideshow/healthcomm/5752275 healthcomm-101112042359-phpapp01
Professionalism and Quality of Health Information Online]]>
Professionalism and Quality of Health Information Online]]> Fri, 12 Nov 2010 04:23:51 GMT /slideshow/healthcomm/5752275 AlexanderGerber@slideshare.net(AlexanderGerber) HealthCom AlexanderGerber Professionalism and Quality of Health Information Online <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/healthcomm-101112042359-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Professionalism and Quality of Health Information Online

HealthCom from Prof. Alexander Gerber

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0 DebatteWien https://de.slideshare.net/slideshow/debattewien/5724420 debattewien-101110042600-phpapp01
Entgegen dem veralteten Verständnis der passiven Medienkonsumenten haben die sozialen Medienplattformen im Internet die Wissenschaftskommunikation entscheidend verändert. Moderierte Online-Debatten haben das Potenzial, die so genannten Prosumenten am Diskurs über kontroverse bzw. potentiell gefährliche Technologieentwicklungen zu beteiligen. Diese Transparenz könnte Vertrauen in die Wissenschaft fördern und die Gesellschaft auf Veränderungen vorbereiten. Aufgrund der hohen Komplexität wissenschaftlicher Themen, muss diese Entwicklung aber auch mit neuen Formen der Visualisierung und der Wissensvermittlung einhergehen.]]>
Entgegen dem veralteten Verständnis der passiven Medienkonsumenten haben die sozialen Medienplattformen im Internet die Wissenschaftskommunikation entscheidend verändert. Moderierte Online-Debatten haben das Potenzial, die so genannten Prosumenten am Diskurs über kontroverse bzw. potentiell gefährliche Technologieentwicklungen zu beteiligen. Diese Transparenz könnte Vertrauen in die Wissenschaft fördern und die Gesellschaft auf Veränderungen vorbereiten. Aufgrund der hohen Komplexität wissenschaftlicher Themen, muss diese Entwicklung aber auch mit neuen Formen der Visualisierung und der Wissensvermittlung einhergehen.]]> Wed, 10 Nov 2010 04:25:52 GMT https://de.slideshare.net/slideshow/debattewien/5724420 AlexanderGerber@slideshare.net(AlexanderGerber) DebatteWien AlexanderGerber Entgegen dem veralteten Verständnis der passiven Medienkonsumenten haben die sozialen Medienplattformen im Internet die Wissenschaftskommunikation entscheidend verändert. Moderierte Online-Debatten haben das Potenzial, die so genannten Prosumenten am Diskurs über kontroverse bzw. potentiell gefährliche Technologieentwicklungen zu beteiligen. Diese Transparenz könnte Vertrauen in die Wissenschaft fördern und die Gesellschaft auf Veränderungen vorbereiten. Aufgrund der hohen Komplexität wissenschaftlicher Themen, muss diese Entwicklung aber auch mit neuen Formen der Visualisierung und der Wissensvermittlung einhergehen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/debattewien-101110042600-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Entgegen dem veralteten Verständnis der passiven Medienkonsumenten haben die sozialen Medienplattformen im Internet die Wissenschaftskommunikation entscheidend verändert. Moderierte Online-Debatten haben das Potenzial, die so genannten Prosumenten am Diskurs über kontroverse bzw. potentiell gefährliche Technologieentwicklungen zu beteiligen. Diese Transparenz könnte Vertrauen in die Wissenschaft fördern und die Gesellschaft auf Veränderungen vorbereiten. Aufgrund der hohen Komplexität wissenschaftlicher Themen, muss diese Entwicklung aber auch mit neuen Formen der Visualisierung und der Wissensvermittlung einhergehen.

from Prof. Alexander Gerber

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0 Science & Society -- From Dissemination to Deliberation /slideshow/science-society-from-dissemination-to-deliberation/5589966 debatetallinn-101028010909-phpapp02
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]]> Thu, 28 Oct 2010 01:09:04 GMT /slideshow/science-society-from-dissemination-to-deliberation/5589966 AlexanderGerber@slideshare.net(AlexanderGerber) Science & Society -- From Dissemination to Deliberation AlexanderGerber <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/debatetallinn-101028010909-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Science & Society -- From Dissemination to Deliberation from Prof. Alexander Gerber

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0 Xinnovations-2010 https://de.slideshare.net/slideshow/xinnovations2010/5185601 xinnovations-2010-100912145023-phpapp01
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]]> Sun, 12 Sep 2010 14:50:15 GMT https://de.slideshare.net/slideshow/xinnovations2010/5185601 AlexanderGerber@slideshare.net(AlexanderGerber) Xinnovations-2010 AlexanderGerber <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/xinnovations-2010-100912145023-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

from Prof. Alexander Gerber

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0 Challenges / Trends / Solutions for Science and Innovation Communication /slideshow/challenges-trends-solutions-for-science-and-innovation-communication/4488245 ic-trends-stanford-100613112618-phpapp02
1.) Survey - Standardised, written, anonymised - Six groups of interviewees in the field of science and innovation communication: 326 science journalists and PR managers, scientists and communication researchers 2. ) Delphi Study 75 renowned experts, researchers and practitioners discuss the findings and challenges as documented in the survey. Prognoses und scenarios for future developments will lead to roadmaps and strategy recommendations]]>
1.) Survey - Standardised, written, anonymised - Six groups of interviewees in the field of science and innovation communication: 326 science journalists and PR managers, scientists and communication researchers 2. ) Delphi Study 75 renowned experts, researchers and practitioners discuss the findings and challenges as documented in the survey. Prognoses und scenarios for future developments will lead to roadmaps and strategy recommendations]]> Sun, 13 Jun 2010 11:26:09 GMT /slideshow/challenges-trends-solutions-for-science-and-innovation-communication/4488245 AlexanderGerber@slideshare.net(AlexanderGerber) Challenges / Trends / Solutions for Science and Innovation Communication AlexanderGerber 1.) Survey - Standardised, written, anonymised - Six groups of interviewees in the field of science and innovation communication: � 326 science journalists and PR managers, scientists and communication researchers 2. ) Delphi Study 75 renowned experts, researchers and practitioners discuss the findings and challenges as� documented in the survey. Prognoses und scenarios for future developments will lead to roadmaps and strategy recommendations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ic-trends-stanford-100613112618-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> 1.) Survey - Standardised, written, anonymised - Six groups of interviewees in the field of science and innovation communication: � 326 science journalists and PR managers, scientists and communication researchers 2. ) Delphi Study 75 renowned experts, researchers and practitioners discuss the findings and challenges as� documented in the survey. Prognoses und scenarios for future developments will lead to roadmaps and strategy recommendations

Challenges / Trends / Solutions for Science and Innovation Communication from Prof. Alexander Gerber

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0 Debate 2.0 -- From Peer Review to Crowd Review /slideshow/debate-stanford/4453055 debate-stanford-100609100522-phpapp02
So-called “prosumers” in today’s web 2.0 mindset will increasingly expect companies as well as research institutions to open up for a true dialogue with the public. The demand for transparency and a direct, unmediated discourse is fundamentally changing the way enterprises and organizations communicate about science and innovation. As much as social media might shake the business foundations of the publishing industry to the core and as much as it may alter journalism as we know it, there is also a high potential of bringing the society back into science and innovation. Especially when it comes to potentially controversial technological developments, the right public discourse may create transparency and thus build up trust in innovation, promote general readiness for technological change and accordingly accelerate the diffusion of new products in the market. Since media images of public debates tend to be afflicted by a high degree of complexity, new visualization methods and new journalistic skills are needed. Therefore the author suggests an interaction model for future innovation communication that addresses the demand for public discourse in all four stages of the value chain: science, ideation, innovation and diffusion.]]>
So-called “prosumers” in today’s web 2.0 mindset will increasingly expect companies as well as research institutions to open up for a true dialogue with the public. The demand for transparency and a direct, unmediated discourse is fundamentally changing the way enterprises and organizations communicate about science and innovation. As much as social media might shake the business foundations of the publishing industry to the core and as much as it may alter journalism as we know it, there is also a high potential of bringing the society back into science and innovation. Especially when it comes to potentially controversial technological developments, the right public discourse may create transparency and thus build up trust in innovation, promote general readiness for technological change and accordingly accelerate the diffusion of new products in the market. Since media images of public debates tend to be afflicted by a high degree of complexity, new visualization methods and new journalistic skills are needed. Therefore the author suggests an interaction model for future innovation communication that addresses the demand for public discourse in all four stages of the value chain: science, ideation, innovation and diffusion.]]> Wed, 09 Jun 2010 10:05:14 GMT /slideshow/debate-stanford/4453055 AlexanderGerber@slideshare.net(AlexanderGerber) Debate 2.0 -- From Peer Review to Crowd Review AlexanderGerber So-called “prosumers” in today’s web 2.0 mindset will increasingly expect companies as well as research institutions to open up for a true dialogue with the public. The demand for transparency and a direct, unmediated discourse is fundamentally changing the way enterprises and organizations communicate about science and innovation. As much as social media might shake the business foundations of the publishing industry to the core and as much as it may alter journalism as we know it, there is also a high potential of bringing the society back into science and innovation. Especially when it comes to potentially controversial technological developments, the right public discourse may create transparency and thus build up trust in innovation, promote general readiness for technological change and accordingly accelerate the diffusion of new products in the market. Since media images of public debates tend to be afflicted by a high degree of complexity, new visualization methods and new journalistic skills are needed. Therefore the author suggests an interaction model for future innovation communication that addresses the demand for public discourse in all four stages of the value chain: science, ideation, innovation and diffusion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/debate-stanford-100609100522-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> So-called “prosumers” in today’s web 2.0 mindset will increasingly expect companies as well as research institutions to open up for a true dialogue with the public. The demand for transparency and a direct, unmediated discourse is fundamentally changing the way enterprises and organizations communicate about science and innovation. As much as social media might shake the business foundations of the publishing industry to the core and as much as it may alter journalism as we know it, there is also a high potential of bringing the society back into science and innovation. Especially when it comes to potentially controversial technological developments, the right public discourse may create transparency and thus build up trust in innovation, promote general readiness for technological change and accordingly accelerate the diffusion of new products in the market. Since media images of public debates tend to be afflicted by a high degree of complexity, new visualization methods and new journalistic skills are needed. Therefore the author suggests an interaction model for future innovation communication that addresses the demand for public discourse in all four stages of the value chain: science, ideation, innovation and diffusion.

Debate 2.0 -- From Peer Review to Crowd Review from Prof. Alexander Gerber

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0 Innovation In The Media /slideshow/innovation-in-the-media/2649837 innovation-in-the-media-091204094305-phpapp02
Innovation in the Media: Far More than Public Understanding of Science]]>
Innovation in the Media: Far More than Public Understanding of Science]]> Fri, 04 Dec 2009 09:41:54 GMT /slideshow/innovation-in-the-media/2649837 AlexanderGerber@slideshare.net(AlexanderGerber) Innovation In The Media AlexanderGerber Innovation in the Media:� Far More than Public Understanding of Science <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovation-in-the-media-091204094305-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Innovation in the Media:� Far More than Public Understanding of Science

Innovation In The Media from Prof. Alexander Gerber

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0 Storytelling in Science / Storytelling in der Wissenschaftskommunikation https://de.slideshare.net/slideshow/storytelling-in-science-storytelling-in-der-wissenschaftskommunikation/2649833 storytellinginscience-091204094042-phpapp02
Storytelling: Erfolgsfaktor und Unterscheidungsmerkmal in der Wissenschaftskommunikation]]>
Storytelling: Erfolgsfaktor und Unterscheidungsmerkmal in der Wissenschaftskommunikation]]> Fri, 04 Dec 2009 09:40:25 GMT https://de.slideshare.net/slideshow/storytelling-in-science-storytelling-in-der-wissenschaftskommunikation/2649833 AlexanderGerber@slideshare.net(AlexanderGerber) Storytelling in Science / Storytelling in der Wissenschaftskommunikation AlexanderGerber Storytelling: Erfolgsfaktor und Unterscheidungsmerkmal in der Wissenschaftskommunikation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storytellinginscience-091204094042-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Storytelling: Erfolgsfaktor und Unterscheidungsmerkmal in der Wissenschaftskommunikation

from Prof. Alexander Gerber

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0 Entwicklung deutscher Wissenschafts-Medien https://de.slideshare.net/AlexanderGerber/gerber-wk-trends-2009-wissenschafts-titel gerberwk-trends-2009wissenschafts-titel-091203080226-phpapp01
Analyse im Rahmen der Trendstudie Wissenschaftskommunikation 2009 (http://wk-trends.de)]]>
Analyse im Rahmen der Trendstudie Wissenschaftskommunikation 2009 (http://wk-trends.de)]]> Thu, 03 Dec 2009 08:01:44 GMT https://de.slideshare.net/AlexanderGerber/gerber-wk-trends-2009-wissenschafts-titel AlexanderGerber@slideshare.net(AlexanderGerber) Entwicklung deutscher Wissenschafts-Medien AlexanderGerber Analyse im Rahmen der Trendstudie Wissenschaftskommunikation 2009 (http://wk-trends.de) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gerberwk-trends-2009wissenschafts-titel-091203080226-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Analyse im Rahmen der Trendstudie Wissenschaftskommunikation 2009 (http://wk-trends.de)

from Prof. Alexander Gerber

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0 https://cdn.slidesharecdn.com/profile-photo-AlexanderGerber-48x48.jpg?cb=1569438166 >> Chair, International Science Communication, Rhine Waal University (RWU) >> Research Director, Institute for Science & Innovation Communication (INSCICO) Information Scientist and long-time science journalist. Head of Marketing & Communications at Fraunhofer ICT Group for 7 years. Founder and editor-in-chief of InnoVisions Magazine from 2006 to 2010. Initiator and coordinator of the Trend Study on Science Communication (2010). Governing Board member of PCST, and EuroScience; ESOF Supervisory Board. Advisory Board member of the Science Shop Bonn, and the German Innovation Cluster for Nutrition Sciences bit.ly/AG-Profile-RW https://cdn.slidesharecdn.com/ss_thumbnails/gerberreintermediationeasst-2018-180728094959-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/gerber-reintermediation-easst-2018/107809038 Gerber Reintermediatio... https://cdn.slidesharecdn.com/ss_thumbnails/gerberdisintermediationecsj-2017-170627101422-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/disintermediation-in-science-communication-ecsj-2017/77295683 Disintermediation in S... https://cdn.slidesharecdn.com/ss_thumbnails/pcst2014sci-deb-140508194216-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/science-debates/34460945 Science Debate in Germany