�ݺ�ߣshows by User: AllisonAbbott

�ݺ�ߣshows by User: AllisonAbbott / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AllisonAbbott / Wed, 05 Apr 2017 02:08:02 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AllisonAbbott SXSW 2017: Why Conducting Great Design Research Is So Hard /slideshow/sxsw-2017-why-conducting-great-design-research-is-so-hard/74400273 sxsw2017abbottwhygoodresearchissohard-170405020802
Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.]]>
Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.]]> Wed, 05 Apr 2017 02:08:02 GMT /slideshow/sxsw-2017-why-conducting-great-design-research-is-so-hard/74400273 AllisonAbbott@slideshare.net(AllisonAbbott) SXSW 2017: Why Conducting Great Design Research Is So Hard AllisonAbbott Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxsw2017abbottwhygoodresearchissohard-170405020802-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.

SXSW 2017: Why Conducting Great Design Research Is So Hard from Allison Abbott

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0 SXSW 2016: Confirmation Bias: Innovation's Blind Eye /slideshow/sxsw-2016-confirmation-bias-innovations-blind-eye-59769686/59769686 sxswconfirmationbiasslideshareversion-160319173549
Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias? **Note: �ݺ�ߣshare has altered some fonts and formatting]]>
Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias? **Note: �ݺ�ߣshare has altered some fonts and formatting]]> Sat, 19 Mar 2016 17:35:49 GMT /slideshow/sxsw-2016-confirmation-bias-innovations-blind-eye-59769686/59769686 AllisonAbbott@slideshare.net(AllisonAbbott) SXSW 2016: Confirmation Bias: Innovation's Blind Eye AllisonAbbott Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias? **Note: �ݺ�ߣshare has altered some fonts and formatting <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswconfirmationbiasslideshareversion-160319173549-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias? **Note: �ݺ�ߣshare has altered some fonts and formatting

SXSW 2016: Confirmation Bias: Innovation's Blind Eye from Allison Abbott

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0 https://cdn.slidesharecdn.com/profile-photo-AllisonAbbott-48x48.jpg?cb=1522269268 As a Design Researcher with a focus on UX, Design Thinking, and Human-Centered Design, I'm passionate about creating products and services that solve real customer needs, and meet customers where they are...while still pushing the envelope on cutting-edge innovation and beautiful design. Specialties: Design Research and Strategy, User Experience Design, Service Design, Digital Innovation Strategy https://twitter.com/Allison_Abbott1 https://cdn.slidesharecdn.com/ss_thumbnails/sxsw2017abbottwhygoodresearchissohard-170405020802-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sxsw-2017-why-conducting-great-design-research-is-so-hard/74400273 SXSW 2017: Why Conduct... https://cdn.slidesharecdn.com/ss_thumbnails/sxswconfirmationbiasslideshareversion-160319173549-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sxsw-2016-confirmation-bias-innovations-blind-eye-59769686/59769686 SXSW 2016: Confirmatio...