ºÝºÝߣshows by User: AmandaMcGowan / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: AmandaMcGowan / Tue, 17 Nov 2015 18:32:12 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: AmandaMcGowan You're Only Reporting on Half of Your Success /slideshow/youre-only-reporting-on-half-of-your-success/55219370 stateofsearch11-17amandamcgowanv4-151117183212-lva1-app6891
Presented in Dallas, TX at State of Search 2015 Many in our industry report only on the direct results of our efforts, but fail to reveal our indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through two of the most under-utilized reports in Google Analytics that will allow you to see how your strategies are resulting in assisted conversions and how they’re interacting with your other marketing channels! ]]>
Presented in Dallas, TX at State of Search 2015 Many in our industry report only on the direct results of our efforts, but fail to reveal our indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through two of the most under-utilized reports in Google Analytics that will allow you to see how your strategies are resulting in assisted conversions and how they’re interacting with your other marketing channels! ]]> Tue, 17 Nov 2015 18:32:12 GMT /slideshow/youre-only-reporting-on-half-of-your-success/55219370 AmandaMcGowan@slideshare.net(AmandaMcGowan) You're Only Reporting on Half of Your Success AmandaMcGowan Presented in Dallas, TX at State of Search 2015 Many in our industry report only on the direct results of our efforts, but fail to reveal our indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through two of the most under-utilized reports in Google Analytics that will allow you to see how your strategies are resulting in assisted conversions and how they’re interacting with your other marketing channels! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch11-17amandamcgowanv4-151117183212-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented in Dallas, TX at State of Search 2015 Many in our industry report only on the direct results of our efforts, but fail to reveal our indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through two of the most under-utilized reports in Google Analytics that will allow you to see how your strategies are resulting in assisted conversions and how they’re interacting with your other marketing channels!
You're Only Reporting on Half of Your Success from Amanda McGowan
]]> 1107 4 https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch11-17amandamcgowanv4-151117183212-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Analytics You're Ignoring: The Indirect Value of Your Content /AmandaMcGowan/analytics-youre-ignoring-the-indirect-value-of-your-content sparkconferenceoctober201510-7-15-151009203035-lva1-app6891
Presented in Washington, DC at Spark Conference. Many in our industry report on the direct results of content and marketing efforts, but fail to see indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through several tools in Google Analytics including Multi-Channels funnels and Custom Groupings that allow you to see how your great content may be resulting in assisted (indirect) conversions. And, how that content may be working with other marketing channels more than you realize - in particular, finding the marketing channel combination that’s most likely to yield conversions. ]]>
Presented in Washington, DC at Spark Conference. Many in our industry report on the direct results of content and marketing efforts, but fail to see indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through several tools in Google Analytics including Multi-Channels funnels and Custom Groupings that allow you to see how your great content may be resulting in assisted (indirect) conversions. And, how that content may be working with other marketing channels more than you realize - in particular, finding the marketing channel combination that’s most likely to yield conversions. ]]> Fri, 09 Oct 2015 20:30:35 GMT /AmandaMcGowan/analytics-youre-ignoring-the-indirect-value-of-your-content AmandaMcGowan@slideshare.net(AmandaMcGowan) Analytics You're Ignoring: The Indirect Value of Your Content AmandaMcGowan Presented in Washington, DC at Spark Conference. Many in our industry report on the direct results of content and marketing efforts, but fail to see indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through several tools in Google Analytics including Multi-Channels funnels and Custom Groupings that allow you to see how your great content may be resulting in assisted (indirect) conversions. And, how that content may be working with other marketing channels more than you realize - in particular, finding the marketing channel combination that’s most likely to yield conversions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sparkconferenceoctober201510-7-15-151009203035-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented in Washington, DC at Spark Conference. Many in our industry report on the direct results of content and marketing efforts, but fail to see indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. I’ll walk through several tools in Google Analytics including Multi-Channels funnels and Custom Groupings that allow you to see how your great content may be resulting in assisted (indirect) conversions. And, how that content may be working with other marketing channels more than you realize - in particular, finding the marketing channel combination that’s most likely to yield conversions.
Analytics You're Ignoring: The Indirect Value of Your Content from Amanda McGowan
]]> 532 4 https://cdn.slidesharecdn.com/ss_thumbnails/sparkconferenceoctober201510-7-15-151009203035-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Avoiding Top Ten Data Syndrome - SearchLove Boston /slideshow/search-love-boston-amanda-mcgowan/47658562 searchloveboston-amandamcgowan-150501144532-conversion-gate01
Avoid Top Ten Data Syndrome by looking at Referral and Site Search keyword data in Google Analytics.]]>
Avoid Top Ten Data Syndrome by looking at Referral and Site Search keyword data in Google Analytics.]]> Fri, 01 May 2015 14:45:32 GMT /slideshow/search-love-boston-amanda-mcgowan/47658562 AmandaMcGowan@slideshare.net(AmandaMcGowan) Avoiding Top Ten Data Syndrome - SearchLove Boston AmandaMcGowan Avoid Top Ten Data Syndrome by looking at Referral and Site Search keyword data in Google Analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchloveboston-amandamcgowan-150501144532-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Avoid Top Ten Data Syndrome by looking at Referral and Site Search keyword data in Google Analytics.
Avoiding Top Ten Data Syndrome - SearchLove Boston from Amanda McGowan
]]> 1176 5 https://cdn.slidesharecdn.com/ss_thumbnails/searchloveboston-amandamcgowan-150501144532-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Analytical Approach to SEO & Content that Converts /slideshow/an-analytical-approach-to-seo-content-that-converts/41674126 ananalyticapproachtoseo-sos-pdfversion-141117161135-conversion-gate01
See how you can use google analytics to determine your best audience and to find long tail low volume keywords that lead to vistors who are more likely to convert.]]>
See how you can use google analytics to determine your best audience and to find long tail low volume keywords that lead to vistors who are more likely to convert.]]> Mon, 17 Nov 2014 16:11:35 GMT /slideshow/an-analytical-approach-to-seo-content-that-converts/41674126 AmandaMcGowan@slideshare.net(AmandaMcGowan) An Analytical Approach to SEO & Content that Converts AmandaMcGowan See how you can use google analytics to determine your best audience and to find long tail low volume keywords that lead to vistors who are more likely to convert. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ananalyticapproachtoseo-sos-pdfversion-141117161135-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> See how you can use google analytics to determine your best audience and to find long tail low volume keywords that lead to vistors who are more likely to convert.
An Analytical Approach to SEO & Content that Converts from Amanda McGowan
]]> 3870 2 https://cdn.slidesharecdn.com/ss_thumbnails/ananalyticapproachtoseo-sos-pdfversion-141117161135-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AmandaMcGowan-48x48.jpg?cb=1526496564 https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch11-17amandamcgowanv4-151117183212-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/youre-only-reporting-on-half-of-your-success/55219370 You&#39;re Only Reporting ... https://cdn.slidesharecdn.com/ss_thumbnails/sparkconferenceoctober201510-7-15-151009203035-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds AmandaMcGowan/analytics-youre-ignoring-the-indirect-value-of-your-content Analytics You&#39;re Ignor... https://cdn.slidesharecdn.com/ss_thumbnails/searchloveboston-amandamcgowan-150501144532-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/search-love-boston-amanda-mcgowan/47658562 Avoiding Top Ten Data ...