際際滷shows by User: AmitSatsangi / http://www.slideshare.net/images/logo.gif 際際滷shows by User: AmitSatsangi / Fri, 31 Aug 2018 02:33:37 GMT 際際滷Share feed for 際際滷shows by User: AmitSatsangi Essential Ingredients of a Market Mix Model /slideshow/essential-ingredients-of-a-market-mix-model/112341958 globalbigdataconferenceaugust2018mmm-180831023337
Linear and Multiplicative Market Mix Modeling results presented at 6th Annual Global Big Data conference, Santa Clara ]]>
Linear and Multiplicative Market Mix Modeling results presented at 6th Annual Global Big Data conference, Santa Clara ]]> Fri, 31 Aug 2018 02:33:37 GMT /slideshow/essential-ingredients-of-a-market-mix-model/112341958 AmitSatsangi@slideshare.net(AmitSatsangi) Essential Ingredients of a Market Mix Model AmitSatsangi Linear and Multiplicative Market Mix Modeling results presented at 6th Annual Global Big Data conference, Santa Clara <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globalbigdataconferenceaugust2018mmm-180831023337-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Linear and Multiplicative Market Mix Modeling results presented at 6th Annual Global Big Data conference, Santa Clara
Essential Ingredients of a Market Mix Model from Amit Satsangi
]]> 891 5 https://cdn.slidesharecdn.com/ss_thumbnails/globalbigdataconferenceaugust2018mmm-180831023337-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Modeling The Market Mix Modeling Problem (Media Mix Optimization) /slideshow/the-market-mix-modeling-problem/80069184 marketmixmodeling-170922203149
Channel Attribution Modeling is not the best way to decide on Media Mix Optimization (Channel ROI). Here I present results by formulating the problem as a Marketing Mix using two models: (a) Linear Regression Analysis (b) Log-linear Multiplicative Model ]]>
Channel Attribution Modeling is not the best way to decide on Media Mix Optimization (Channel ROI). Here I present results by formulating the problem as a Marketing Mix using two models: (a) Linear Regression Analysis (b) Log-linear Multiplicative Model ]]> Fri, 22 Sep 2017 20:31:49 GMT /slideshow/the-market-mix-modeling-problem/80069184 AmitSatsangi@slideshare.net(AmitSatsangi) Modeling The Market Mix Modeling Problem (Media Mix Optimization) AmitSatsangi Channel Attribution Modeling is not the best way to decide on Media Mix Optimization (Channel ROI). Here I present results by formulating the problem as a Marketing Mix using two models: (a) Linear Regression Analysis (b) Log-linear Multiplicative Model <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketmixmodeling-170922203149-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Channel Attribution Modeling is not the best way to decide on Media Mix Optimization (Channel ROI). Here I present results by formulating the problem as a Marketing Mix using two models: (a) Linear Regression Analysis (b) Log-linear Multiplicative Model
Modeling The Market Mix Modeling Problem (Media Mix Optimization) from Amit Satsangi
]]> 1834 5 https://cdn.slidesharecdn.com/ss_thumbnails/marketmixmodeling-170922203149-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Amit Satsangi Analytics Portfolio /slideshow/amit-satsangi-analytics-portfolio-79652675/79652675 amitsanalyticsportfolio-slideshare-170911195533
A brief analytics portfolio with business problems such as customer segmentation, churn analysis, market mix modeling, forecasting, campaign analysis etc. ]]>
A brief analytics portfolio with business problems such as customer segmentation, churn analysis, market mix modeling, forecasting, campaign analysis etc. ]]> Mon, 11 Sep 2017 19:55:33 GMT /slideshow/amit-satsangi-analytics-portfolio-79652675/79652675 AmitSatsangi@slideshare.net(AmitSatsangi) Amit Satsangi Analytics Portfolio AmitSatsangi A brief analytics portfolio with business problems such as customer segmentation, churn analysis, market mix modeling, forecasting, campaign analysis etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amitsanalyticsportfolio-slideshare-170911195533-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brief analytics portfolio with business problems such as customer segmentation, churn analysis, market mix modeling, forecasting, campaign analysis etc.
Amit Satsangi Analytics Portfolio from Amit Satsangi
]]> 345 2 https://cdn.slidesharecdn.com/ss_thumbnails/amitsanalyticsportfolio-slideshare-170911195533-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AmitSatsangi-48x48.jpg?cb=1654020604 Speaker: Market Mix Modeling, 5th Global big Data Conference, (2017), Santa Clara (https://goo.gl/mCDAKV) ** Hands-on analytics professional with 7+ years of experience in Marketing Analytics, Customer Growth, Sales Funnel Analytics, , Segmentation, Pricing, etc., in the B2B and B2C domains leading analytics projects in Online Retail, Finance and Managed Marketplaces verticals having strong skills in: Tableau, R, Google Analytics, SQL, Excel, Machine Learning and Big Data. Used analytical modeling to achieve $XX M in savings and a conversion rate increase by 7.5% Churn Analysis, Forecasting, Sales Funnel Analysis, Lifetime Value Analysis , Statistical Modeling, Multi-Variate Regr... https://cdn.slidesharecdn.com/ss_thumbnails/globalbigdataconferenceaugust2018mmm-180831023337-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/essential-ingredients-of-a-market-mix-model/112341958 Essential Ingredients ... https://cdn.slidesharecdn.com/ss_thumbnails/marketmixmodeling-170922203149-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-market-mix-modeling-problem/80069184 Modeling The Market Mi... https://cdn.slidesharecdn.com/ss_thumbnails/amitsanalyticsportfolio-slideshare-170911195533-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/amit-satsangi-analytics-portfolio-79652675/79652675 Amit Satsangi Analytic...