ºÝºÝߣshows by User: AmsiveDigital / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: AmsiveDigital / Wed, 14 May 2025 15:33:59 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: AmsiveDigital The Vicious Cycle of SEO - How We Got Here & Where We’re Going - OMR.pdf /slideshow/the-vicious-cycle-of-seo-how-we-got-here-where-we-re-going-omr-pdf/279107284 theviciouscycleofseo-howwegotherewhereweregoing-omr-250514153359-57cab808
Lily Ray explores the vicious cycle of SEO, and how SEOs can future-proof their marketing.]]>
Lily Ray explores the vicious cycle of SEO, and how SEOs can future-proof their marketing.]]> Wed, 14 May 2025 15:33:59 GMT /slideshow/the-vicious-cycle-of-seo-how-we-got-here-where-we-re-going-omr-pdf/279107284 AmsiveDigital@slideshare.net(AmsiveDigital) The Vicious Cycle of SEO - How We Got Here & Where We’re Going - OMR.pdf AmsiveDigital Lily Ray explores the vicious cycle of SEO, and how SEOs can future-proof their marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theviciouscycleofseo-howwegotherewhereweregoing-omr-250514153359-57cab808-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray explores the vicious cycle of SEO, and how SEOs can future-proof their marketing.
The Vicious Cycle of SEO - How We Got Here & Where We’re Going - OMR.pdf from Amsive
]]> 42 0 https://cdn.slidesharecdn.com/ss_thumbnails/theviciouscycleofseo-howwegotherewhereweregoing-omr-250514153359-57cab808-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 THE SEO LIFECYCLE: LESSONS FROM THE PAST, STRATEGIES FOR THE FUTURE /slideshow/the-seo-lifecycle-lessons-from-the-past-strategies-for-the-future/279106893 brightonseokeynote-250514152324-56dadc20
Lily Ray explores the evolution of SEO through seven key eras, highlighting major shifts and adaptations.]]>
Lily Ray explores the evolution of SEO through seven key eras, highlighting major shifts and adaptations.]]> Wed, 14 May 2025 15:23:23 GMT /slideshow/the-seo-lifecycle-lessons-from-the-past-strategies-for-the-future/279106893 AmsiveDigital@slideshare.net(AmsiveDigital) THE SEO LIFECYCLE: LESSONS FROM THE PAST, STRATEGIES FOR THE FUTURE AmsiveDigital Lily Ray explores the evolution of SEO through seven key eras, highlighting major shifts and adaptations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseokeynote-250514152324-56dadc20-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray explores the evolution of SEO through seven key eras, highlighting major shifts and adaptations.
THE SEO LIFECYCLE: LESSONS FROM THE PAST, STRATEGIES FOR THE FUTURE from Amsive
]]> 98 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseokeynote-250514152324-56dadc20-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing Strategies to Win New Customers /slideshow/marketing-strategies-to-win-new-customers/272895882 infin2025richspresentation-241030200945-f642e84e
The marketing landscape & customer acquisition landscape is complex. As lenders, the lending marketing & customer acquisition landscape is even more complex. Explore these tactics to win new customers in 2025.]]>
The marketing landscape & customer acquisition landscape is complex. As lenders, the lending marketing & customer acquisition landscape is even more complex. Explore these tactics to win new customers in 2025.]]> Wed, 30 Oct 2024 20:09:45 GMT /slideshow/marketing-strategies-to-win-new-customers/272895882 AmsiveDigital@slideshare.net(AmsiveDigital) Marketing Strategies to Win New Customers AmsiveDigital The marketing landscape & customer acquisition landscape is complex. As lenders, the lending marketing & customer acquisition landscape is even more complex. Explore these tactics to win new customers in 2025. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/infin2025richspresentation-241030200945-f642e84e-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The marketing landscape &amp; customer acquisition landscape is complex. As lenders, the lending marketing &amp; customer acquisition landscape is even more complex. Explore these tactics to win new customers in 2025.
Marketing Strategies to Win New Customers from Amsive
]]> 98 0 https://cdn.slidesharecdn.com/ss_thumbnails/infin2025richspresentation-241030200945-f642e84e-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Crafting a Winning Formula for Holidays eCommerce Triumph /slideshow/crafting-a-winning-formula-for-holidays-ecommerce-triumph/272038603 wtseo-holidaypresentation-9-240926142636-a9e15a7d
Set yourself up for holiday retail success with these SEO tactics. Learn how to leverage data from previous holidays, stay on top of the changing holiday SERP landscape, and more! ]]>
Set yourself up for holiday retail success with these SEO tactics. Learn how to leverage data from previous holidays, stay on top of the changing holiday SERP landscape, and more! ]]> Thu, 26 Sep 2024 14:26:36 GMT /slideshow/crafting-a-winning-formula-for-holidays-ecommerce-triumph/272038603 AmsiveDigital@slideshare.net(AmsiveDigital) Crafting a Winning Formula for Holidays eCommerce Triumph AmsiveDigital Set yourself up for holiday retail success with these SEO tactics. Learn how to leverage data from previous holidays, stay on top of the changing holiday SERP landscape, and more! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wtseo-holidaypresentation-9-240926142636-a9e15a7d-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Set yourself up for holiday retail success with these SEO tactics. Learn how to leverage data from previous holidays, stay on top of the changing holiday SERP landscape, and more!
Crafting a Winning Formula for Holidays eCommerce Triumph from Amsive
]]> 75 0 https://cdn.slidesharecdn.com/ss_thumbnails/wtseo-holidaypresentation-9-240926142636-a9e15a7d-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - MozCon 2024 /slideshow/lily-ray-optimize-the-forest-mozcon-2024/269605629 lilyray-optimizetheforest-mozcon2024-compressed-240610152625-dcc0dc60
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape. ]]>
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape. ]]> Mon, 10 Jun 2024 15:26:24 GMT /slideshow/lily-ray-optimize-the-forest-mozcon-2024/269605629 AmsiveDigital@slideshare.net(AmsiveDigital) Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - MozCon 2024 AmsiveDigital Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lilyray-optimizetheforest-mozcon2024-compressed-240610152625-dcc0dc60-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Vice President of SEO Strategy &amp; Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - MozCon 2024 from Amsive
]]> 575 0 https://cdn.slidesharecdn.com/ss_thumbnails/lilyray-optimizetheforest-mozcon2024-compressed-240610152625-dcc0dc60-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Searchlove 2022 - The State of E-A-T, from Lily Ray /slideshow/searchlove-2022-the-state-of-eat-from-lily-ray/256290606 searchlove-thestateofe-a-tin2022-lilyray2-230307142827-e6b0d422
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Searchlove. In Lily's presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance. ]]>
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Searchlove. In Lily's presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance. ]]> Tue, 07 Mar 2023 14:28:27 GMT /slideshow/searchlove-2022-the-state-of-eat-from-lily-ray/256290606 AmsiveDigital@slideshare.net(AmsiveDigital) Searchlove 2022 - The State of E-A-T, from Lily Ray AmsiveDigital Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Searchlove. In Lily's presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchlove-thestateofe-a-tin2022-lilyray2-230307142827-e6b0d422-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Searchlove. In Lily&#39;s presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance.
Searchlove 2022 - The State of E-A-T, from Lily Ray from Amsive
]]> 96 0 https://cdn.slidesharecdn.com/ss_thumbnails/searchlove-thestateofe-a-tin2022-lilyray2-230307142827-e6b0d422-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friends of Search 2022 - The State of E-A-T, from Lily Ray /slideshow/friends-of-search-2022-the-state-of-eat-from-lily-ray/256271348 friendsofsearch-lilyray-june2022-230306201857-d53297dd
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Friends of Search. In Lily's presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance.]]>
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Friends of Search. In Lily's presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance.]]> Mon, 06 Mar 2023 20:18:57 GMT /slideshow/friends-of-search-2022-the-state-of-eat-from-lily-ray/256271348 AmsiveDigital@slideshare.net(AmsiveDigital) Friends of Search 2022 - The State of E-A-T, from Lily Ray AmsiveDigital Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Friends of Search. In Lily's presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/friendsofsearch-lilyray-june2022-230306201857-d53297dd-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the state of E-A-T in 2022 at Friends of Search. In Lily&#39;s presentation you will learn why Google has framed E-A-T as one of the most important factors for achieving optimal SEO performance.
Friends of Search 2022 - The State of E-A-T, from Lily Ray from Amsive
]]> 27 0 https://cdn.slidesharecdn.com/ss_thumbnails/friendsofsearch-lilyray-june2022-230306201857-d53297dd-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 NESS 2021 - E-A-T for Google News, Top Stories & Discover, from Lily Ray /slideshow/ness-2021-eat-for-google-news-top-stories-discover-from-lily-ray/256271146 ness-lilyray-230306200253-b4da9d3e
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks E-A-T for Google News, Top Stories & Discover at NESS 2021. ]]>
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks E-A-T for Google News, Top Stories & Discover at NESS 2021. ]]> Mon, 06 Mar 2023 20:02:53 GMT /slideshow/ness-2021-eat-for-google-news-top-stories-discover-from-lily-ray/256271146 AmsiveDigital@slideshare.net(AmsiveDigital) NESS 2021 - E-A-T for Google News, Top Stories & Discover, from Lily Ray AmsiveDigital Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks E-A-T for Google News, Top Stories & Discover at NESS 2021. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ness-lilyray-230306200253-b4da9d3e-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks E-A-T for Google News, Top Stories &amp; Discover at NESS 2021.
NESS 2021 - E-A-T for Google News, Top Stories & Discover, from Lily Ray from Amsive
]]> 33 0 https://cdn.slidesharecdn.com/ss_thumbnails/ness-lilyray-230306200253-b4da9d3e-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEOktoberfest 2022 - Blending SEO, Discover, & Entity Extraction to Analyze Data at Scale, from Lily Ray /slideshow/seoktoberfest-2022-blending-seo-discover-entity-extraction-to-analyze-data-at-scale-from-lily-ray/256270975 seoktoberfestpresentation-lilyray-230306193549-9df05663
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks about blending SEO, Discover, & entity extraction to analyze data at scale at MozCon SEOktoberfest 2022. ]]>
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks about blending SEO, Discover, & entity extraction to analyze data at scale at MozCon SEOktoberfest 2022. ]]> Mon, 06 Mar 2023 19:35:49 GMT /slideshow/seoktoberfest-2022-blending-seo-discover-entity-extraction-to-analyze-data-at-scale-from-lily-ray/256270975 AmsiveDigital@slideshare.net(AmsiveDigital) SEOktoberfest 2022 - Blending SEO, Discover, & Entity Extraction to Analyze Data at Scale, from Lily Ray AmsiveDigital Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks about blending SEO, Discover, & entity extraction to analyze data at scale at MozCon SEOktoberfest 2022. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoktoberfestpresentation-lilyray-230306193549-9df05663-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks about blending SEO, Discover, &amp; entity extraction to analyze data at scale at MozCon SEOktoberfest 2022.
SEOktoberfest 2022 - Blending SEO, Discover, & Entity Extraction to Analyze Data at Scale, from Lily Ray from Amsive
]]> 39 0 https://cdn.slidesharecdn.com/ss_thumbnails/seoktoberfestpresentation-lilyray-230306193549-9df05663-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Local U 2021 - How to Factor E-A-T into Your Local SEO Strategy /slideshow/how-to-factor-eat-into-your-local-seo-strategy-local-u/256263613 howtofactore-a-tintoyourlocalseostrategy-localufinal-230306145414-f8e1cad7
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares how to factor E-A-T into your local SEO strategy from her presentation with Local University. ]]>
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares how to factor E-A-T into your local SEO strategy from her presentation with Local University. ]]> Mon, 06 Mar 2023 14:54:14 GMT /slideshow/how-to-factor-eat-into-your-local-seo-strategy-local-u/256263613 AmsiveDigital@slideshare.net(AmsiveDigital) Local U 2021 - How to Factor E-A-T into Your Local SEO Strategy AmsiveDigital Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares how to factor E-A-T into your local SEO strategy from her presentation with Local University. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtofactore-a-tintoyourlocalseostrategy-localufinal-230306145414-f8e1cad7-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares how to factor E-A-T into your local SEO strategy from her presentation with Local University.
Local U 2021 - How to Factor E-A-T into Your Local SEO Strategy from Amsive
]]> 25 0 https://cdn.slidesharecdn.com/ss_thumbnails/howtofactore-a-tintoyourlocalseostrategy-localufinal-230306145414-f8e1cad7-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pubcon 2023 - A deep dive into the latest Google updates, from Lily Ray /slideshow/pubcon-2023-a-deep-dive-into-the-latest-google-updates-from-lily-ray/256163724 pubcon2023austinfinal-230228152319-278106de
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the latest from Google at PubCon 2023 in Austin, TX. With Google’s new Helpful Content Update, search marketers are forced to reconsider the value of every single piece of content on their site. Looking at content through the lens of Google Panda, E-A-T and Needs Met from the Google Rater Guidelines, and the new Helpful Content Update, learn how to analyze current content on a scale of helpfulness, how to make the tough decisions on content to remove, and how to read between the lines of all Google’s content related documentation to create the types of content Google wants to see ranking at the top of the search results.]]>
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the latest from Google at PubCon 2023 in Austin, TX. With Google’s new Helpful Content Update, search marketers are forced to reconsider the value of every single piece of content on their site. Looking at content through the lens of Google Panda, E-A-T and Needs Met from the Google Rater Guidelines, and the new Helpful Content Update, learn how to analyze current content on a scale of helpfulness, how to make the tough decisions on content to remove, and how to read between the lines of all Google’s content related documentation to create the types of content Google wants to see ranking at the top of the search results.]]> Tue, 28 Feb 2023 15:23:19 GMT /slideshow/pubcon-2023-a-deep-dive-into-the-latest-google-updates-from-lily-ray/256163724 AmsiveDigital@slideshare.net(AmsiveDigital) Pubcon 2023 - A deep dive into the latest Google updates, from Lily Ray AmsiveDigital Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the latest from Google at PubCon 2023 in Austin, TX. With Google’s new Helpful Content Update, search marketers are forced to reconsider the value of every single piece of content on their site. Looking at content through the lens of Google Panda, E-A-T and Needs Met from the Google Rater Guidelines, and the new Helpful Content Update, learn how to analyze current content on a scale of helpfulness, how to make the tough decisions on content to remove, and how to read between the lines of all Google’s content related documentation to create the types of content Google wants to see ranking at the top of the search results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2023austinfinal-230228152319-278106de-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the latest from Google at PubCon 2023 in Austin, TX. With Google’s new Helpful Content Update, search marketers are forced to reconsider the value of every single piece of content on their site. Looking at content through the lens of Google Panda, E-A-T and Needs Met from the Google Rater Guidelines, and the new Helpful Content Update, learn how to analyze current content on a scale of helpfulness, how to make the tough decisions on content to remove, and how to read between the lines of all Google’s content related documentation to create the types of content Google wants to see ranking at the top of the search results.
Pubcon 2023 - A deep dive into the latest Google updates, from Lily Ray from Amsive
]]> 5261 0 https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2023austinfinal-230228152319-278106de-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AmsiveDigital-48x48.jpg?cb=1747401822 Performance marketing agency. www.amsive.com/ https://cdn.slidesharecdn.com/ss_thumbnails/theviciouscycleofseo-howwegotherewhereweregoing-omr-250514153359-57cab808-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-vicious-cycle-of-seo-how-we-got-here-where-we-re-going-omr-pdf/279107284 The Vicious Cycle of S... https://cdn.slidesharecdn.com/ss_thumbnails/brightonseokeynote-250514152324-56dadc20-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-seo-lifecycle-lessons-from-the-past-strategies-for-the-future/279106893 THE SEO LIFECYCLE: LES... https://cdn.slidesharecdn.com/ss_thumbnails/infin2025richspresentation-241030200945-f642e84e-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-strategies-to-win-new-customers/272895882 Marketing Strategies t...