狠狠撸shows by User: AmyCross8 / http://www.slideshare.net/images/logo.gif 狠狠撸shows by User: AmyCross8 / Wed, 27 Sep 2017 18:15:43 GMT 狠狠撸Share feed for 狠狠撸shows by User: AmyCross8 Is the Martech Stack Missing Its Brain? /slideshow/is-the-martech-stack-missing-its-brain/80227187 ngdataforrester-isthemartechstackmissingitsbrainfinal-170927181543
To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want 鈥� as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when. You need a powerful and robust 鈥渂rain鈥� in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences. Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers.]]>
To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want 鈥� as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when. You need a powerful and robust 鈥渂rain鈥� in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences. Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers.]]> Wed, 27 Sep 2017 18:15:43 GMT /slideshow/is-the-martech-stack-missing-its-brain/80227187 AmyCross8@slideshare.net(AmyCross8) Is the Martech Stack Missing Its Brain? AmyCross8 To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want 鈥� as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when. You need a powerful and robust 鈥渂rain鈥� in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences. Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ngdataforrester-isthemartechstackmissingitsbrainfinal-170927181543-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want 鈥� as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when. You need a powerful and robust 鈥渂rain鈥� in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences. Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers.
Is the Martech Stack Missing Its Brain? from Amy Cross
]]> 327 4 https://cdn.slidesharecdn.com/ss_thumbnails/ngdataforrester-isthemartechstackmissingitsbrainfinal-170927181543-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Personalized Video in the Customer Journey /slideshow/personalized-video-in-the-customer-journey/77835723 pvincjpresentationv5-170713142244
Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must be more creative in their customer interactions to ensure their messages are being heard. Delivering relevant experiences throughout the entire customer journey is much more effective if they are easy to digest and very personal, valuable, content-rich and connected. With the shift from B2C to C2B, there鈥檚 been an incredible growth in the use of video content, as personalized videos can make a significant difference in every stage of the customer journey. You want to use all of your data points to personalize the video beyond just the customer鈥檚 name to include context, relevance and timeliness.]]>
Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must be more creative in their customer interactions to ensure their messages are being heard. Delivering relevant experiences throughout the entire customer journey is much more effective if they are easy to digest and very personal, valuable, content-rich and connected. With the shift from B2C to C2B, there鈥檚 been an incredible growth in the use of video content, as personalized videos can make a significant difference in every stage of the customer journey. You want to use all of your data points to personalize the video beyond just the customer鈥檚 name to include context, relevance and timeliness.]]> Thu, 13 Jul 2017 14:22:44 GMT /slideshow/personalized-video-in-the-customer-journey/77835723 AmyCross8@slideshare.net(AmyCross8) Personalized Video in the Customer Journey AmyCross8 Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must be more creative in their customer interactions to ensure their messages are being heard. Delivering relevant experiences throughout the entire customer journey is much more effective if they are easy to digest and very personal, valuable, content-rich and connected. With the shift from B2C to C2B, there鈥檚 been an incredible growth in the use of video content, as personalized videos can make a significant difference in every stage of the customer journey. You want to use all of your data points to personalize the video beyond just the customer鈥檚 name to include context, relevance and timeliness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pvincjpresentationv5-170713142244-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must be more creative in their customer interactions to ensure their messages are being heard. Delivering relevant experiences throughout the entire customer journey is much more effective if they are easy to digest and very personal, valuable, content-rich and connected. With the shift from B2C to C2B, there鈥檚 been an incredible growth in the use of video content, as personalized videos can make a significant difference in every stage of the customer journey. You want to use all of your data points to personalize the video beyond just the customer鈥檚 name to include context, relevance and timeliness.
Personalized Video in the Customer Journey from Amy Cross
]]> 158 2 https://cdn.slidesharecdn.com/ss_thumbnails/pvincjpresentationv5-170713142244-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Humanizing the Digital Customer Experience /slideshow/humanizing-the-digital-customer-experience/76102986 humanizingthedigitalcustomerexperiencev8-170518180852
Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers. Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data 鈥� and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer 鈥� the person 鈥� holistically and individually, with relevance and timeliness. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, gives an interactive conversation on how to humanize the digital customer experience. Key takeaways include: How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B) How to harness and make use of your customer data for smarter engagements The technology needed to stay ahead of your competition in the Age of the Customer The five keys needed to humanize the overall experience for your customers]]>
Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers. Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data 鈥� and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer 鈥� the person 鈥� holistically and individually, with relevance and timeliness. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, gives an interactive conversation on how to humanize the digital customer experience. Key takeaways include: How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B) How to harness and make use of your customer data for smarter engagements The technology needed to stay ahead of your competition in the Age of the Customer The five keys needed to humanize the overall experience for your customers]]> Thu, 18 May 2017 18:08:52 GMT /slideshow/humanizing-the-digital-customer-experience/76102986 AmyCross8@slideshare.net(AmyCross8) Humanizing the Digital Customer Experience AmyCross8 Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers. Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data 鈥� and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer 鈥� the person 鈥� holistically and individually, with relevance and timeliness. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, gives an interactive conversation on how to humanize the digital customer experience. Key takeaways include: How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B) How to harness and make use of your customer data for smarter engagements The technology needed to stay ahead of your competition in the Age of the Customer The five keys needed to humanize the overall experience for your customers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/humanizingthedigitalcustomerexperiencev8-170518180852-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers. Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data 鈥� and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer 鈥� the person 鈥� holistically and individually, with relevance and timeliness. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, gives an interactive conversation on how to humanize the digital customer experience. Key takeaways include: How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B) How to harness and make use of your customer data for smarter engagements The technology needed to stay ahead of your competition in the Age of the Customer The five keys needed to humanize the overall experience for your customers
Humanizing the Digital Customer Experience from Amy Cross
]]> 175 5 https://cdn.slidesharecdn.com/ss_thumbnails/humanizingthedigitalcustomerexperiencev8-170518180852-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stop Talking Customer-Centric, Start Being Customer-Centric /slideshow/stop-talking-customercentric-start-being-customercentric/72248204 webinarcustomercentricityv9-170216215902
Customer centricity is not just a matter of making vague commitments to 鈥減ut the customer first.鈥� It鈥檚 about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level 鈥� and quickly take action on those insights. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity. Key topics include: The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B) The need to get your entire organization aligned around customer centricity Tips on how to achieve customer centricity The importance of your customer data and how to use it effectively How to start to implement a powerful customer experience with right technology]]>
Customer centricity is not just a matter of making vague commitments to 鈥減ut the customer first.鈥� It鈥檚 about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level 鈥� and quickly take action on those insights. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity. Key topics include: The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B) The need to get your entire organization aligned around customer centricity Tips on how to achieve customer centricity The importance of your customer data and how to use it effectively How to start to implement a powerful customer experience with right technology]]> Thu, 16 Feb 2017 21:59:02 GMT /slideshow/stop-talking-customercentric-start-being-customercentric/72248204 AmyCross8@slideshare.net(AmyCross8) Stop Talking Customer-Centric, Start Being Customer-Centric AmyCross8 Customer centricity is not just a matter of making vague commitments to 鈥減ut the customer first.鈥� It鈥檚 about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level 鈥� and quickly take action on those insights. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity. Key topics include: The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B) The need to get your entire organization aligned around customer centricity Tips on how to achieve customer centricity The importance of your customer data and how to use it effectively How to start to implement a powerful customer experience with right technology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarcustomercentricityv9-170216215902-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer centricity is not just a matter of making vague commitments to 鈥減ut the customer first.鈥� It鈥檚 about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level 鈥� and quickly take action on those insights. Cindy Vandecasteele, NGDATA鈥檚 VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity. Key topics include: The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B) The need to get your entire organization aligned around customer centricity Tips on how to achieve customer centricity The importance of your customer data and how to use it effectively How to start to implement a powerful customer experience with right technology
Stop Talking Customer-Centric, Start Being Customer-Centric from Amy Cross
]]> 504 3 https://cdn.slidesharecdn.com/ss_thumbnails/webinarcustomercentricityv9-170216215902-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Delivering Smarter Customer Interactions /slideshow/delivering-smarter-customer-interactions/69016531 deliveringsmartercustomerinteractionsfinal-161115183303
It鈥檚 time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there? Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth. Key takeaways include: How to stay ahead of evolving customer demands, and how data and analytics play an essential part Understanding all the components necessary to transform customer data into insights to meet and exceed your customers鈥� expectations How to operationalize customer insights to optimize every customer interaction]]>
It鈥檚 time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there? Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth. Key takeaways include: How to stay ahead of evolving customer demands, and how data and analytics play an essential part Understanding all the components necessary to transform customer data into insights to meet and exceed your customers鈥� expectations How to operationalize customer insights to optimize every customer interaction]]> Tue, 15 Nov 2016 18:33:02 GMT /slideshow/delivering-smarter-customer-interactions/69016531 AmyCross8@slideshare.net(AmyCross8) Delivering Smarter Customer Interactions AmyCross8 It鈥檚 time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there? Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth. Key takeaways include: How to stay ahead of evolving customer demands, and how data and analytics play an essential part Understanding all the components necessary to transform customer data into insights to meet and exceed your customers鈥� expectations How to operationalize customer insights to optimize every customer interaction <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deliveringsmartercustomerinteractionsfinal-161115183303-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It鈥檚 time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there? Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth. Key takeaways include: How to stay ahead of evolving customer demands, and how data and analytics play an essential part Understanding all the components necessary to transform customer data into insights to meet and exceed your customers鈥� expectations How to operationalize customer insights to optimize every customer interaction
Delivering Smarter Customer Interactions from Amy Cross
]]> 324 5 https://cdn.slidesharecdn.com/ss_thumbnails/deliveringsmartercustomerinteractionsfinal-161115183303-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building Outstanding Customer Relationships /slideshow/building-outstanding-customer-relationships/66269570 customernbawebinarfinal-160921174744
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy 鈥� especially in financial services, where customer data is abundant but hard to act on for marketing use. It鈥檚 a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a 鈥渟egment of one鈥� versus a 鈥渟egment of many,鈥� improving marketing action precision and relevancy. To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on 鈥� and recommend 鈥� the right actions to take, at the right time, based on the complete and actionable view of each individual customer. James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there. Key takeaways include: Key concepts of next best action marketing The importance of understanding your customers in an omni-channel environment How to get your organization aligned around the strategy How to get on the road to success with the right technology in place ]]>
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy 鈥� especially in financial services, where customer data is abundant but hard to act on for marketing use. It鈥檚 a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a 鈥渟egment of one鈥� versus a 鈥渟egment of many,鈥� improving marketing action precision and relevancy. To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on 鈥� and recommend 鈥� the right actions to take, at the right time, based on the complete and actionable view of each individual customer. James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there. Key takeaways include: Key concepts of next best action marketing The importance of understanding your customers in an omni-channel environment How to get your organization aligned around the strategy How to get on the road to success with the right technology in place ]]> Wed, 21 Sep 2016 17:47:44 GMT /slideshow/building-outstanding-customer-relationships/66269570 AmyCross8@slideshare.net(AmyCross8) Building Outstanding Customer Relationships AmyCross8 Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy 鈥� especially in financial services, where customer data is abundant but hard to act on for marketing use. It鈥檚 a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a 鈥渟egment of one鈥� versus a 鈥渟egment of many,鈥� improving marketing action precision and relevancy. To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on 鈥� and recommend 鈥� the right actions to take, at the right time, based on the complete and actionable view of each individual customer. James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there. Key takeaways include: Key concepts of next best action marketing The importance of understanding your customers in an omni-channel environment How to get your organization aligned around the strategy How to get on the road to success with the right technology in place <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customernbawebinarfinal-160921174744-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy 鈥� especially in financial services, where customer data is abundant but hard to act on for marketing use. It鈥檚 a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a 鈥渟egment of one鈥� versus a 鈥渟egment of many,鈥� improving marketing action precision and relevancy. To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on 鈥� and recommend 鈥� the right actions to take, at the right time, based on the complete and actionable view of each individual customer. James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there. Key takeaways include: Key concepts of next best action marketing The importance of understanding your customers in an omni-channel environment How to get your organization aligned around the strategy How to get on the road to success with the right technology in place
Building Outstanding Customer Relationships from Amy Cross
]]> 175 4 https://cdn.slidesharecdn.com/ss_thumbnails/customernbawebinarfinal-160921174744-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 It's Time to Master Customer Centricity /AmyCross8/its-time-to-master-customer-centricity itstimetomastercustomercentricityfinal-160712185726
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece 鈥� the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers鈥� DNA. Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there鈥檚 a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused. ]]>
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece 鈥� the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers鈥� DNA. Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there鈥檚 a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused. ]]> Tue, 12 Jul 2016 18:57:26 GMT /AmyCross8/its-time-to-master-customer-centricity AmyCross8@slideshare.net(AmyCross8) It's Time to Master Customer Centricity AmyCross8 Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece 鈥� the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers鈥� DNA. Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there鈥檚 a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/itstimetomastercustomercentricityfinal-160712185726-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece 鈥� the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers鈥� DNA. Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there鈥檚 a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
It's Time to Master Customer Centricity from Amy Cross
]]> 248 1 https://cdn.slidesharecdn.com/ss_thumbnails/itstimetomastercustomercentricityfinal-160712185726-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Go From Traditional Campaigns to More Relevant Customer Interactions /slideshow/go-from-traditional-campaigns-to-more-relevant-customer-interactions/62108162 ngdata-zementisfinaltoz-160517164743
Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don鈥檛 know every data point that makes up their customers on an individual level 鈥� from behavioral to contextual information 鈥� causing a lack of relevancy and personalization. It鈥檚 time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. Register for our webinar to learn how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel 鈥� a completely customer-centric approach.]]>
Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don鈥檛 know every data point that makes up their customers on an individual level 鈥� from behavioral to contextual information 鈥� causing a lack of relevancy and personalization. It鈥檚 time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. Register for our webinar to learn how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel 鈥� a completely customer-centric approach.]]> Tue, 17 May 2016 16:47:43 GMT /slideshow/go-from-traditional-campaigns-to-more-relevant-customer-interactions/62108162 AmyCross8@slideshare.net(AmyCross8) Go From Traditional Campaigns to More Relevant Customer Interactions AmyCross8 Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don鈥檛 know every data point that makes up their customers on an individual level 鈥� from behavioral to contextual information 鈥� causing a lack of relevancy and personalization. It鈥檚 time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. Register for our webinar to learn how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel 鈥� a completely customer-centric approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ngdata-zementisfinaltoz-160517164743-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don鈥檛 know every data point that makes up their customers on an individual level 鈥� from behavioral to contextual information 鈥� causing a lack of relevancy and personalization. It鈥檚 time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. Register for our webinar to learn how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel 鈥� a completely customer-centric approach.
Go From Traditional Campaigns to More Relevant Customer Interactions from Amy Cross
]]> 364 4 https://cdn.slidesharecdn.com/ss_thumbnails/ngdata-zementisfinaltoz-160517164743-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/ngdataforrester-isthemartechstackmissingitsbrainfinal-170927181543-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/is-the-martech-stack-missing-its-brain/80227187 Is the Martech Stack M... https://cdn.slidesharecdn.com/ss_thumbnails/pvincjpresentationv5-170713142244-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/personalized-video-in-the-customer-journey/77835723 Personalized Video in ... https://cdn.slidesharecdn.com/ss_thumbnails/humanizingthedigitalcustomerexperiencev8-170518180852-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/humanizing-the-digital-customer-experience/76102986 Humanizing the Digital...