ºÝºÝߣshows by User: AndersHjorth1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: AndersHjorth1 / Wed, 11 Nov 2020 10:51:33 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: AndersHjorth1 Digital Marketing in an Uncertain World /slideshow/digital-marketing-in-an-uncertain-world/239199734 smxl-anders-hjorth-vuca-201111105133
Digital marketing agencies are some of the most agile business in the economy. In a new survey of award-winning agencies and influential experts, we researched their reaction to the changing environment due to COVID19, the end of Cookies and the massive arrival of AI. In this presentation I share some of the things we learned: their organisational change, their use of technology, their approach to attribution, pointers to a stable future.]]>
Digital marketing agencies are some of the most agile business in the economy. In a new survey of award-winning agencies and influential experts, we researched their reaction to the changing environment due to COVID19, the end of Cookies and the massive arrival of AI. In this presentation I share some of the things we learned: their organisational change, their use of technology, their approach to attribution, pointers to a stable future.]]> Wed, 11 Nov 2020 10:51:33 GMT /slideshow/digital-marketing-in-an-uncertain-world/239199734 AndersHjorth1@slideshare.net(AndersHjorth1) Digital Marketing in an Uncertain World AndersHjorth1 Digital marketing agencies are some of the most agile business in the economy. In a new survey of award-winning agencies and influential experts, we researched their reaction to the changing environment due to COVID19, the end of Cookies and the massive arrival of AI. In this presentation I share some of the things we learned: their organisational change, their use of technology, their approach to attribution, pointers to a stable future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxl-anders-hjorth-vuca-201111105133-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital marketing agencies are some of the most agile business in the economy. In a new survey of award-winning agencies and influential experts, we researched their reaction to the changing environment due to COVID19, the end of Cookies and the massive arrival of AI. In this presentation I share some of the things we learned: their organisational change, their use of technology, their approach to attribution, pointers to a stable future.
Digital Marketing in an Uncertain World from Anders Hjorth
]]> 105 0 https://cdn.slidesharecdn.com/ss_thumbnails/smxl-anders-hjorth-vuca-201111105133-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search Strategies report - presentation on #fo19dk /slideshow/search-strategies-report-presentation-on-fo19dk/149403234 2019winningsearchstrategiesandershjorth-190613091346
This presentation is in Danglish - this is a new language which has emerged on the basis of digital marketing penetrating the Danish language ]]>
This presentation is in Danglish - this is a new language which has emerged on the basis of digital marketing penetrating the Danish language ]]> Thu, 13 Jun 2019 09:13:46 GMT /slideshow/search-strategies-report-presentation-on-fo19dk/149403234 AndersHjorth1@slideshare.net(AndersHjorth1) Search Strategies report - presentation on #fo19dk AndersHjorth1 This presentation is in Danglish - this is a new language which has emerged on the basis of digital marketing penetrating the Danish language  <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019winningsearchstrategiesandershjorth-190613091346-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is in Danglish - this is a new language which has emerged on the basis of digital marketing penetrating the Danish language 
Search Strategies report - presentation on #fo19dk from Anders Hjorth
]]> 229 3 https://cdn.slidesharecdn.com/ss_thumbnails/2019winningsearchstrategiesandershjorth-190613091346-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMX 2019 - New and Crucial in Paid Search /slideshow/smx-2019-new-and-crucial-in-paid-search/146878392 201905smxandershjorthupload-190521071316
My presentation for SMX London 2019]]>
My presentation for SMX London 2019]]> Tue, 21 May 2019 07:13:16 GMT /slideshow/smx-2019-new-and-crucial-in-paid-search/146878392 AndersHjorth1@slideshare.net(AndersHjorth1) SMX 2019 - New and Crucial in Paid Search AndersHjorth1 My presentation for SMX London 2019 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201905smxandershjorthupload-190521071316-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation for SMX London 2019
SMX 2019 - New and Crucial in Paid Search from Anders Hjorth
]]> 159 2 https://cdn.slidesharecdn.com/ss_thumbnails/201905smxandershjorthupload-190521071316-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Winning Strategies in Paid Search – learning from the best /slideshow/winning-strategies-in-paid-search-learning-from-the-best/135926160 2019winningsearchstrategiesandershjorthupload-190312182359
Over the past few years, complexity of paid search has significantly increase. The massive arrival of audience targeting and machine-learning based functionalities has multiplied the campaign options available to digital marketers. Where Search Strategy used to be a mere question of expansion and optimisation, this will no longer make your campaigns go above average. Luckily, new breeds of sophisticated search strategies are now emerging. In our top-down research of the leading paid search teams in the world, we have identified a number of these new strategies and will share them with you in this presentation extracted from the Search Trends Report]]>
Over the past few years, complexity of paid search has significantly increase. The massive arrival of audience targeting and machine-learning based functionalities has multiplied the campaign options available to digital marketers. Where Search Strategy used to be a mere question of expansion and optimisation, this will no longer make your campaigns go above average. Luckily, new breeds of sophisticated search strategies are now emerging. In our top-down research of the leading paid search teams in the world, we have identified a number of these new strategies and will share them with you in this presentation extracted from the Search Trends Report]]> Tue, 12 Mar 2019 18:23:59 GMT /slideshow/winning-strategies-in-paid-search-learning-from-the-best/135926160 AndersHjorth1@slideshare.net(AndersHjorth1) Winning Strategies in Paid Search – learning from the best AndersHjorth1 Over the past few years, complexity of paid search has significantly increase. The massive arrival of audience targeting and machine-learning based functionalities has multiplied the campaign options available to digital marketers. Where Search Strategy used to be a mere question of expansion and optimisation, this will no longer make your campaigns go above average. Luckily, new breeds of sophisticated search strategies are now emerging. In our top-down research of the leading paid search teams in the world, we have identified a number of these new strategies and will share them with you in this presentation extracted from the Search Trends Report <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019winningsearchstrategiesandershjorthupload-190312182359-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the past few years, complexity of paid search has significantly increase. The massive arrival of audience targeting and machine-learning based functionalities has multiplied the campaign options available to digital marketers. Where Search Strategy used to be a mere question of expansion and optimisation, this will no longer make your campaigns go above average. Luckily, new breeds of sophisticated search strategies are now emerging. In our top-down research of the leading paid search teams in the world, we have identified a number of these new strategies and will share them with you in this presentation extracted from the Search Trends Report
Winning Strategies in Paid Search – learning from the best from Anders Hjorth
]]> 203 2 https://cdn.slidesharecdn.com/ss_thumbnails/2019winningsearchstrategiesandershjorthupload-190312182359-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Winning Strategies in Paid Search 2018 /slideshow/winning-strategies-in-paid-search-2018/120399626 heroconflondon2018andershjorth-181023062752
This presentation is based on the research on Major Trends in Paid Search and outlines Industry challenges, Winning Strategies, Successful Tactics and Popular Functionalities in Paid Search]]>
This presentation is based on the research on Major Trends in Paid Search and outlines Industry challenges, Winning Strategies, Successful Tactics and Popular Functionalities in Paid Search]]> Tue, 23 Oct 2018 06:27:52 GMT /slideshow/winning-strategies-in-paid-search-2018/120399626 AndersHjorth1@slideshare.net(AndersHjorth1) Winning Strategies in Paid Search 2018 AndersHjorth1 This presentation is based on the research on Major Trends in Paid Search and outlines Industry challenges, Winning Strategies, Successful Tactics and Popular Functionalities in Paid Search <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconflondon2018andershjorth-181023062752-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is based on the research on Major Trends in Paid Search and outlines Industry challenges, Winning Strategies, Successful Tactics and Popular Functionalities in Paid Search
Winning Strategies in Paid Search 2018 from Anders Hjorth
]]> 144 3 https://cdn.slidesharecdn.com/ss_thumbnails/heroconflondon2018andershjorth-181023062752-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DigitalZone - Major Trends for PPC presentation /slideshow/digitalzone-major-trends-for-ppc-presentation/119864031 2018majortrendssearchandershjorthpublic-181018083856
Sneak peek into my research about Major Trends in Paid Search.]]>
Sneak peek into my research about Major Trends in Paid Search.]]> Thu, 18 Oct 2018 08:38:56 GMT /slideshow/digitalzone-major-trends-for-ppc-presentation/119864031 AndersHjorth1@slideshare.net(AndersHjorth1) DigitalZone - Major Trends for PPC presentation AndersHjorth1 Sneak peek into my research about Major Trends in Paid Search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018majortrendssearchandershjorthpublic-181018083856-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sneak peek into my research about Major Trends in Paid Search.
DigitalZone - Major Trends for PPC presentation from Anders Hjorth
]]> 1788 4 https://cdn.slidesharecdn.com/ss_thumbnails/2018majortrendssearchandershjorthpublic-181018083856-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 201506 presaznosfr https://fr.slideshare.net/slideshow/201506-presaznosfr/48699052 201506presaznosfr-150528100705-lva1-app6892
Présentation Aznos - agence de marketing de contenu. French presentation of our Content Marketing agency, Aznos]]>
Présentation Aznos - agence de marketing de contenu. French presentation of our Content Marketing agency, Aznos]]> Thu, 28 May 2015 10:07:04 GMT https://fr.slideshare.net/slideshow/201506-presaznosfr/48699052 AndersHjorth1@slideshare.net(AndersHjorth1) 201506 presaznosfr AndersHjorth1 Présentation Aznos - agence de marketing de contenu. French presentation of our Content Marketing agency, Aznos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201506presaznosfr-150528100705-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Présentation Aznos - agence de marketing de contenu. French presentation of our Content Marketing agency, Aznos
from Anders Hjorth
]]> 4930 1 https://cdn.slidesharecdn.com/ss_thumbnails/201506presaznosfr-150528100705-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Optimizing Your Content Marketing in 2015 /slideshow/optimizing-your-content-marketing-for-2015-and-beyond-41500707/41500707 201411aznoscontentmkt-slideshare-141113042117-conversion-gate01
My presentation for the SearchMetrics Paris Visibility event on 13 November 2014. Optimizing your Content Marketing for 2015 and Beyond. How about we focus on "Beyond" as we're a little late on a Content Calendar for 2015? And how about just focusing on essentials: ideas, distribution, results. This document is an extract. The real presentation is more fun :-)]]>
My presentation for the SearchMetrics Paris Visibility event on 13 November 2014. Optimizing your Content Marketing for 2015 and Beyond. How about we focus on "Beyond" as we're a little late on a Content Calendar for 2015? And how about just focusing on essentials: ideas, distribution, results. This document is an extract. The real presentation is more fun :-)]]> Thu, 13 Nov 2014 04:21:17 GMT /slideshow/optimizing-your-content-marketing-for-2015-and-beyond-41500707/41500707 AndersHjorth1@slideshare.net(AndersHjorth1) Optimizing your Content Marketing for 2015 and Beyond AndersHjorth1 My presentation for the SearchMetrics Paris Visibility event on 13 November 2014. Optimizing your Content Marketing for 2015 and Beyond. How about we focus on "Beyond" as we're a little late on a Content Calendar for 2015? And how about just focusing on essentials: ideas, distribution, results. This document is an extract. The real presentation is more fun :-) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201411aznoscontentmkt-slideshare-141113042117-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation for the SearchMetrics Paris Visibility event on 13 November 2014. Optimizing your Content Marketing for 2015 and Beyond. How about we focus on &quot;Beyond&quot; as we&#39;re a little late on a Content Calendar for 2015? And how about just focusing on essentials: ideas, distribution, results. This document is an extract. The real presentation is more fun :-)
Optimizing your Content Marketing for 2015 and Beyond from Anders Hjorth
]]> 1459 6 https://cdn.slidesharecdn.com/ss_thumbnails/201411aznoscontentmkt-slideshare-141113042117-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content is King & Content Marketing is SEO (SMX Paris 2014) https://fr.slideshare.net/slideshow/content-is-king-content-marketing-is-seo/35940095 content-is-king-140616170856-phpapp02
My half of the presentation "Content Marketing is it SEO or SMO?" on SMX Paris 2014 (in French)]]>
My half of the presentation "Content Marketing is it SEO or SMO?" on SMX Paris 2014 (in French)]]> Mon, 16 Jun 2014 17:08:56 GMT https://fr.slideshare.net/slideshow/content-is-king-content-marketing-is-seo/35940095 AndersHjorth1@slideshare.net(AndersHjorth1) Content is King & Content Marketing is SEO (SMX Paris 2014) AndersHjorth1 My half of the presentation "Content Marketing is it SEO or SMO?" on SMX Paris 2014 (in French) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-is-king-140616170856-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My half of the presentation &quot;Content Marketing is it SEO or SMO?&quot; on SMX Paris 2014 (in French)
from Anders Hjorth
]]> 5355 43 https://cdn.slidesharecdn.com/ss_thumbnails/content-is-king-140616170856-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEM to Remarketing Case Study (SMX London) /slideshow/sem-to-remarketing-case-study-smx-london/21605286 201305smxremarketing-public-130521095133-phpapp02
This Online Marketing case study traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. Presented on SMX London on 16 May 2013]]>
This Online Marketing case study traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. Presented on SMX London on 16 May 2013]]> Tue, 21 May 2013 09:51:33 GMT /slideshow/sem-to-remarketing-case-study-smx-london/21605286 AndersHjorth1@slideshare.net(AndersHjorth1) SEM to Remarketing Case Study (SMX London) AndersHjorth1 This Online Marketing case study traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. Presented on SMX London on 16 May 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201305smxremarketing-public-130521095133-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This Online Marketing case study traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. Presented on SMX London on 16 May 2013
SEM to Remarketing Case Study (SMX London) from Anders Hjorth
]]> 3607 6 https://cdn.slidesharecdn.com/ss_thumbnails/201305smxremarketing-public-130521095133-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Blanc http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Spy vs Spy - Competitive Analysis /slideshow/spy-vs-spy-competitive-analysis/16699348 spyvsspy-andershjorth-aznos-130222102908-phpapp01
My presentation from SES London 2013 on Competitive Analysis. This is a case study of two UK insurance companies. ]]>
My presentation from SES London 2013 on Competitive Analysis. This is a case study of two UK insurance companies. ]]> Fri, 22 Feb 2013 10:29:08 GMT /slideshow/spy-vs-spy-competitive-analysis/16699348 AndersHjorth1@slideshare.net(AndersHjorth1) Spy vs Spy - Competitive Analysis AndersHjorth1 My presentation from SES London 2013 on Competitive Analysis. This is a case study of two UK insurance companies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/spyvsspy-andershjorth-aznos-130222102908-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation from SES London 2013 on Competitive Analysis. This is a case study of two UK insurance companies.
Spy vs Spy - Competitive Analysis from Anders Hjorth
]]> 2223 5 https://cdn.slidesharecdn.com/ss_thumbnails/spyvsspy-andershjorth-aznos-130222102908-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 International PPC (course extract) /slideshow/international-ppc-course-extract/16020938 internationalppc-130116082025-phpapp02
I do the 'International PPC' training in the International SEO School in Barcelona. As we did a "Hangout" on State of Search (Bas's blog), I prepared this extract from the training material. It shows one of the classic challenges for any International campaigns in Paid search (or other online media really). There is also a walk-through of the exercices that build upon each other. Enjoy!]]>
I do the 'International PPC' training in the International SEO School in Barcelona. As we did a "Hangout" on State of Search (Bas's blog), I prepared this extract from the training material. It shows one of the classic challenges for any International campaigns in Paid search (or other online media really). There is also a walk-through of the exercices that build upon each other. Enjoy!]]> Wed, 16 Jan 2013 08:20:25 GMT /slideshow/international-ppc-course-extract/16020938 AndersHjorth1@slideshare.net(AndersHjorth1) International PPC (course extract) AndersHjorth1 I do the 'International PPC' training in the International SEO School in Barcelona. As we did a "Hangout" on State of Search (Bas's blog), I prepared this extract from the training material. It shows one of the classic challenges for any International campaigns in Paid search (or other online media really). There is also a walk-through of the exercices that build upon each other. Enjoy! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/internationalppc-130116082025-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I do the &#39;International PPC&#39; training in the International SEO School in Barcelona. As we did a &quot;Hangout&quot; on State of Search (Bas&#39;s blog), I prepared this extract from the training material. It shows one of the classic challenges for any International campaigns in Paid search (or other online media really). There is also a walk-through of the exercices that build upon each other. Enjoy!
International PPC (course extract) from Anders Hjorth
]]> 1448 5 https://cdn.slidesharecdn.com/ss_thumbnails/internationalppc-130116082025-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AndersHjorth1-48x48.jpg?cb=1644584595 Tracking Digital Marketing Trends www.innovell.com/anders-hjorth https://cdn.slidesharecdn.com/ss_thumbnails/smxl-anders-hjorth-vuca-201111105133-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-marketing-in-an-uncertain-world/239199734 Digital Marketing in a... https://cdn.slidesharecdn.com/ss_thumbnails/2019winningsearchstrategiesandershjorth-190613091346-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/search-strategies-report-presentation-on-fo19dk/149403234 Search Strategies repo... https://cdn.slidesharecdn.com/ss_thumbnails/201905smxandershjorthupload-190521071316-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smx-2019-new-and-crucial-in-paid-search/146878392 SMX 2019 - New and Cru...