際際滷shows by User: AndrewCampbell18 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: AndrewCampbell18 / Mon, 23 Jun 2014 04:54:40 GMT 際際滷Share feed for 際際滷shows by User: AndrewCampbell18 Three email Imperatives - Automate, Personalise and Integrate /slideshow/three-email-imperatives-automate-personalise-and-integrate/36187960 automatepersonaliseintegrateslideshare-140623045441-phpapp01
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast. ]]>
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast. ]]> Mon, 23 Jun 2014 04:54:40 GMT /slideshow/three-email-imperatives-automate-personalise-and-integrate/36187960 AndrewCampbell18@slideshare.net(AndrewCampbell18) Three email Imperatives - Automate, Personalise and Integrate AndrewCampbell18 Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/automatepersonaliseintegrateslideshare-140623045441-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast.
Three email Imperatives - Automate, Personalise and Integrate from Andrew Campbell
]]> 348 2 https://cdn.slidesharecdn.com/ss_thumbnails/automatepersonaliseintegrateslideshare-140623045441-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Three email Imperatives - Automate, Personalise and Integrate /AndrewCampbell18/three-email-imperatives-automate-personalise-integrate-slideshare automatepersonaliseintegrateslideshare-140623044534-phpapp01
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast. ]]>
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast. ]]> Mon, 23 Jun 2014 04:45:34 GMT /AndrewCampbell18/three-email-imperatives-automate-personalise-integrate-slideshare AndrewCampbell18@slideshare.net(AndrewCampbell18) Three email Imperatives - Automate, Personalise and Integrate AndrewCampbell18 Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/automatepersonaliseintegrateslideshare-140623044534-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers : 1. Automation 2. Personalisation 3. Integration Find out how others have achieved this and how you could apply this approach to optimise your email strategy. Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast.
Three email Imperatives - Automate, Personalise and Integrate from Andrew Campbell
]]> 593 3 https://cdn.slidesharecdn.com/ss_thumbnails/automatepersonaliseintegrateslideshare-140623044534-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AndrewCampbell18-48x48.jpg?cb=1588765547 A marketer at heart but with a passion for designing and delivering technology-led marketing solutions that add value for consumers and deliver competitive advantage (and profits) to brand owners. Over 25 years leveraging technology to deliver marketing goals. Executive management roles on client and supply side with a proven track record in : * growing brands and businesses * translating marketing theory into improved bottom line performance * developing marketing strategy * delivering high payback marketing programmes As the next wave of technology hits (social media; mobile; RFID ...) brands will need skilled, experienced marketers with the vision, creativity, consu... https://cdn.slidesharecdn.com/ss_thumbnails/automatepersonaliseintegrateslideshare-140623045441-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/three-email-imperatives-automate-personalise-and-integrate/36187960 Three email Imperative... https://cdn.slidesharecdn.com/ss_thumbnails/automatepersonaliseintegrateslideshare-140623044534-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds AndrewCampbell18/three-email-imperatives-automate-personalise-integrate-slideshare Three email Imperative...