�ݺ�ߣshows by User: AndrewDelamarter

�ݺ�ߣshows by User: AndrewDelamarter / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AndrewDelamarter / Tue, 01 Apr 2014 10:27:32 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AndrewDelamarter Scoop on converged media /slideshow/scoop-on-converged-media/32991955 scooponconvergedmedia-140401102732-phpapp02
How to put a comprehensive, content-centric converged media plan in place. Presentation from ClickZLive NY 2014]]>
How to put a comprehensive, content-centric converged media plan in place. Presentation from ClickZLive NY 2014]]> Tue, 01 Apr 2014 10:27:32 GMT /slideshow/scoop-on-converged-media/32991955 AndrewDelamarter@slideshare.net(AndrewDelamarter) Scoop on converged media AndrewDelamarter How to put a comprehensive, content-centric converged media plan in place. Presentation from ClickZLive NY 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scooponconvergedmedia-140401102732-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to put a comprehensive, content-centric converged media plan in place. Presentation from ClickZLive NY 2014

Scoop on converged media from Andrew Delamarter

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0 The Darknet Emerges /slideshow/dark-netv5/32101884 darknetv5-140309170819-phpapp02
We are currently moving out of a period of “Peak Privacy,” and into an era of “Peak Surveillance.” Encryption and other protective capabilities previously available only to governments, the super-rich, and hackers are now more accessible to the public. Recent events like the NSA snooping scandal have pushed privacy and security issues to the forefront of mainstream consciousness. The result of these converging factors will be the emergence of the DarkNet, a new kind of Internet where large numbers of people will be able to conceal their online behavior. This talk will explore the features of the DarkNet and consider the mass adoption of hacker-like behaviors, including the use of anonymous online identities that cannot be linked to the physical identity of the person. It will also ask what this means for companies, and how they might plan for, and profit from, the coming shift using SnapChat, Silent Circle, and other apps as examples that point the way to a secure digital future]]>
We are currently moving out of a period of “Peak Privacy,” and into an era of “Peak Surveillance.” Encryption and other protective capabilities previously available only to governments, the super-rich, and hackers are now more accessible to the public. Recent events like the NSA snooping scandal have pushed privacy and security issues to the forefront of mainstream consciousness. The result of these converging factors will be the emergence of the DarkNet, a new kind of Internet where large numbers of people will be able to conceal their online behavior. This talk will explore the features of the DarkNet and consider the mass adoption of hacker-like behaviors, including the use of anonymous online identities that cannot be linked to the physical identity of the person. It will also ask what this means for companies, and how they might plan for, and profit from, the coming shift using SnapChat, Silent Circle, and other apps as examples that point the way to a secure digital future]]> Sun, 09 Mar 2014 17:08:19 GMT /slideshow/dark-netv5/32101884 AndrewDelamarter@slideshare.net(AndrewDelamarter) The Darknet Emerges AndrewDelamarter We are currently moving out of a period of “Peak Privacy,” and into an era of “Peak Surveillance.” Encryption and other protective capabilities previously available only to governments, the super-rich, and hackers are now more accessible to the public. Recent events like the NSA snooping scandal have pushed privacy and security issues to the forefront of mainstream consciousness. The result of these converging factors will be the emergence of the DarkNet, a new kind of Internet where large numbers of people will be able to conceal their online behavior. This talk will explore the features of the DarkNet and consider the mass adoption of hacker-like behaviors, including the use of anonymous online identities that cannot be linked to the physical identity of the person. It will also ask what this means for companies, and how they might plan for, and profit from, the coming shift using SnapChat, Silent Circle, and other apps as examples that point the way to a secure digital future <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darknetv5-140309170819-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> We are currently moving out of a period of “Peak Privacy,” and into an era of “Peak Surveillance.” Encryption and other protective capabilities previously available only to governments, the super-rich, and hackers are now more accessible to the public. Recent events like the NSA snooping scandal have pushed privacy and security issues to the forefront of mainstream consciousness. The result of these converging factors will be the emergence of the DarkNet, a new kind of Internet where large numbers of people will be able to conceal their online behavior. This talk will explore the features of the DarkNet and consider the mass adoption of hacker-like behaviors, including the use of anonymous online identities that cannot be linked to the physical identity of the person. It will also ask what this means for companies, and how they might plan for, and profit from, the coming shift using SnapChat, Silent Circle, and other apps as examples that point the way to a secure digital future

The Darknet Emerges from Andrew Delamarter

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0 Geeking out on AdWords paid search tactics - Internet Summit 2013 /slideshow/geeking-out-on/28217347 andrew-delamarter-digital-east-2013-paid-search-2-131113164509-phpapp01
There are a ton of new ad extensions and campaign settings that can improve the performance of your ads. In fact, using ad extensions and enhanced campaigns are pretty much a requirement at this point. This presentation from the Internet Summit 2013 covers the basics.]]>
There are a ton of new ad extensions and campaign settings that can improve the performance of your ads. In fact, using ad extensions and enhanced campaigns are pretty much a requirement at this point. This presentation from the Internet Summit 2013 covers the basics.]]> Wed, 13 Nov 2013 16:45:09 GMT /slideshow/geeking-out-on/28217347 AndrewDelamarter@slideshare.net(AndrewDelamarter) Geeking out on AdWords paid search tactics - Internet Summit 2013 AndrewDelamarter There are a ton of new ad extensions and campaign settings that can improve the performance of your ads. In fact, using ad extensions and enhanced campaigns are pretty much a requirement at this point. This presentation from the Internet Summit 2013 covers the basics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/andrew-delamarter-digital-east-2013-paid-search-2-131113164509-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> There are a ton of new ad extensions and campaign settings that can improve the performance of your ads. In fact, using ad extensions and enhanced campaigns are pretty much a requirement at this point. This presentation from the Internet Summit 2013 covers the basics.

Geeking out on AdWords paid search tactics - Internet Summit 2013 from Andrew Delamarter

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0 Metadata Roundup for SEO /slideshow/metadata-roundup-for-seo/27310013 digital-east-advanced-seo-andrew-delamarter-131017154955-phpapp01
This is the deck I presented at the Advanced SEO session at Digital East 2013.]]>
This is the deck I presented at the Advanced SEO session at Digital East 2013.]]> Thu, 17 Oct 2013 15:49:55 GMT /slideshow/metadata-roundup-for-seo/27310013 AndrewDelamarter@slideshare.net(AndrewDelamarter) Metadata Roundup for SEO AndrewDelamarter This is the deck I presented at the Advanced SEO session at Digital East 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-east-advanced-seo-andrew-delamarter-131017154955-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the deck I presented at the Advanced SEO session at Digital East 2013.

Metadata Roundup for SEO from Andrew Delamarter

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0 The Inbound Marketing Audit /slideshow/the-inbound-marketing-audit/27073657 ontopic-inbound-audit-slideshare-131010145517-phpapp01
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.]]>
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.]]> Thu, 10 Oct 2013 14:55:16 GMT /slideshow/the-inbound-marketing-audit/27073657 AndrewDelamarter@slideshare.net(AndrewDelamarter) The Inbound Marketing Audit AndrewDelamarter It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ontopic-inbound-audit-slideshare-131010145517-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.

The Inbound Marketing Audit from Andrew Delamarter

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0 Enterprise Content Optimization - Building-in and Managing SEO, Content Strategy, and Content Marketing Workflows /AndrewDelamarter/enterprise-workflow-optimization-ses-san-fran2013 enterpriseworkflowoptimizationsessanfran2013-130913123538-phpapp01
Learn how to build-in and maintain SEO and Content Marketing into your large enterprise digital presence and workflows. Includes Content Strategy and Marketing checklists, SEO quality gates, and key content and inbound marketing metrics. Presentation from SES San Francisco 2013 by Andrew Delamarter.]]>
Learn how to build-in and maintain SEO and Content Marketing into your large enterprise digital presence and workflows. Includes Content Strategy and Marketing checklists, SEO quality gates, and key content and inbound marketing metrics. Presentation from SES San Francisco 2013 by Andrew Delamarter.]]> Fri, 13 Sep 2013 12:35:38 GMT /AndrewDelamarter/enterprise-workflow-optimization-ses-san-fran2013 AndrewDelamarter@slideshare.net(AndrewDelamarter) Enterprise Content Optimization - Building-in and Managing SEO, Content Strategy, and Content Marketing Workflows AndrewDelamarter Learn how to build-in and maintain SEO and Content Marketing into your large enterprise digital presence and workflows. Includes Content Strategy and Marketing checklists, SEO quality gates, and key content and inbound marketing metrics. Presentation from SES San Francisco 2013 by Andrew Delamarter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/enterpriseworkflowoptimizationsessanfran2013-130913123538-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to build-in and maintain SEO and Content Marketing into your large enterprise digital presence and workflows. Includes Content Strategy and Marketing checklists, SEO quality gates, and key content and inbound marketing metrics. Presentation from SES San Francisco 2013 by Andrew Delamarter.

Enterprise Content Optimization - Building-in and Managing SEO, Content Strategy, and Content Marketing Workflows from Andrew Delamarter

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0 Recent Developments in SEO and Paid Search /slideshow/recent-developments-in-seo-and-paid-search/23254605 delamarter-what-changed-in-search-v2-130620151252-phpapp01
SEO and Paid Search have changed quite a deal in 2013. Learn the major trends and events that are shaping the industry and what to do about them.]]>
SEO and Paid Search have changed quite a deal in 2013. Learn the major trends and events that are shaping the industry and what to do about them.]]> Thu, 20 Jun 2013 15:12:52 GMT /slideshow/recent-developments-in-seo-and-paid-search/23254605 AndrewDelamarter@slideshare.net(AndrewDelamarter) Recent Developments in SEO and Paid Search AndrewDelamarter SEO and Paid Search have changed quite a deal in 2013. Learn the major trends and events that are shaping the industry and what to do about them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/delamarter-what-changed-in-search-v2-130620151252-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> SEO and Paid Search have changed quite a deal in 2013. Learn the major trends and events that are shaping the industry and what to do about them.

Recent Developments in SEO and Paid Search from Andrew Delamarter

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0 Creating an inbound marketing services capacity /slideshow/creating-an-inbound-marketing-services-capacity/20881671 creatinganinboundmarketingservicescapacity-130509145839-phpapp01
The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies. Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world. ]]>
The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies. Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world. ]]> Thu, 09 May 2013 14:58:39 GMT /slideshow/creating-an-inbound-marketing-services-capacity/20881671 AndrewDelamarter@slideshare.net(AndrewDelamarter) Creating an inbound marketing services capacity AndrewDelamarter The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies. Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatinganinboundmarketingservicescapacity-130509145839-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies. Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world.

Creating an inbound marketing services capacity from Andrew Delamarter

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0 Coordinating agencies aligning campaigns /slideshow/coordinating-agencies-aligning-campaigns/17809453 coordinatingagenciesaligningcampaigns-130328102525-phpapp02
Explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation showcases the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client this presentation shows how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line. -Understand the best practices that make up a traditional/digital partnership. -Identify the shared learnings and aggregate success metrics to tell that the partnership is working. -Learn how to avoid budget jockeying and political shenanigans. -Determine what makes for a solid traditional/digital partner. ]]>
Explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation showcases the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client this presentation shows how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line. -Understand the best practices that make up a traditional/digital partnership. -Identify the shared learnings and aggregate success metrics to tell that the partnership is working. -Learn how to avoid budget jockeying and political shenanigans. -Determine what makes for a solid traditional/digital partner. ]]> Thu, 28 Mar 2013 10:25:25 GMT /slideshow/coordinating-agencies-aligning-campaigns/17809453 AndrewDelamarter@slideshare.net(AndrewDelamarter) Coordinating agencies aligning campaigns AndrewDelamarter Explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation showcases the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client this presentation shows how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line. -Understand the best practices that make up a traditional/digital partnership. -Identify the shared learnings and aggregate success metrics to tell that the partnership is working. -Learn how to avoid budget jockeying and political shenanigans. -Determine what makes for a solid traditional/digital partner. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/coordinatingagenciesaligningcampaigns-130328102525-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation showcases the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client this presentation shows how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line. -Understand the best practices that make up a traditional/digital partnership. -Identify the shared learnings and aggregate success metrics to tell that the partnership is working. -Learn how to avoid budget jockeying and political shenanigans. -Determine what makes for a solid traditional/digital partner.

Coordinating agencies aligning campaigns from Andrew Delamarter

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0 Creating and running a homeschool collective / coop / alternative school /AndrewDelamarter/running-andformingahomeschoolcollective running-and-forming-a-homeschool-collective-130321103310-phpapp01
Discover what we learned by forming and running a homeschool collective. This is an alternative schooling concept where parents home school together. We are based in Clinton hill, Brooklyn and at radschool.org. We are always ready to assist and give advice to others seeking to form their own homeschooling collectives, homeschooling coops, or alternative school concepts.]]>
Discover what we learned by forming and running a homeschool collective. This is an alternative schooling concept where parents home school together. We are based in Clinton hill, Brooklyn and at radschool.org. We are always ready to assist and give advice to others seeking to form their own homeschooling collectives, homeschooling coops, or alternative school concepts.]]> Thu, 21 Mar 2013 10:33:10 GMT /AndrewDelamarter/running-andformingahomeschoolcollective AndrewDelamarter@slideshare.net(AndrewDelamarter) Creating and running a homeschool collective / coop / alternative school AndrewDelamarter Discover what we learned by forming and running a homeschool collective. This is an alternative schooling concept where parents home school together. We are based in Clinton hill, Brooklyn and at radschool.org. We are always ready to assist and give advice to others seeking to form their own homeschooling collectives, homeschooling coops, or alternative school concepts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/running-and-forming-a-homeschool-collective-130321103310-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Discover what we learned by forming and running a homeschool collective. This is an alternative schooling concept where parents home school together. We are based in Clinton hill, Brooklyn and at radschool.org. We are always ready to assist and give advice to others seeking to form their own homeschooling collectives, homeschooling coops, or alternative school concepts.

Creating and running a homeschool collective / coop / alternative school from Andrew Delamarter

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0 https://cdn.slidesharecdn.com/profile-photo-AndrewDelamarter-48x48.jpg?cb=1666116800 Proven executive with 14 years progressive experience in digital marketing gained at top agencies and in-house at global brands. Dynamic speaker, presenter, and key pre-sales subject matter expert. Leader in developing holistic, ROI-driven marketing plans that address disruptive environmental change and the implementation road maps needed to build world-class digital presences and campaigns. Biddable Media, Content Marketing, and SEO / Inbound Marketing authority. Client-facing, professional and trusted adviser in online marketing, search and discovery tactics, and customer acquisition strategies. http://www.inboundstrategiesgroup.com https://cdn.slidesharecdn.com/ss_thumbnails/scooponconvergedmedia-140401102732-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/scoop-on-converged-media/32991955 Scoop on converged media https://cdn.slidesharecdn.com/ss_thumbnails/darknetv5-140309170819-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dark-netv5/32101884 The Darknet Emerges https://cdn.slidesharecdn.com/ss_thumbnails/andrew-delamarter-digital-east-2013-paid-search-2-131113164509-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/geeking-out-on/28217347 Geeking out on AdWords...