/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: Andyts12 https://cdn.slidesharecdn.com/profile-photo-Andyts12-48x48.jpg?cb=1626974564 Andy is a Director of Consumer Insights for The Hershey Company. Hershey ($7B) is the leading US confectionery company with such iconic brands as Hershey, Kisses, Reese’s, Twizzler and Kit Kat. Andy brings a rare combination of traditional research experience (20+ years) and an understanding of new methods, especially neuromarketing and big data. In 2015 he became a board member of the NMSBA (Neuromarketing Science & Business Association) and also serves on their membership committee. The NMSBA is a global association for neuromarketing professionals. Its mission is to better understand consumer behavior and insights through neuroscience tools. Currently, the NMSBA has over 1,000 m.