/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: AnnaKarachaliou https://cdn.slidesharecdn.com/profile-photo-AnnaKarachaliou-48x48.jpg?cb=1587359212 Marketing Professional: Micro & Macro Marketing. Experience in Retail, B2B & Services Marketing strategies & tools, effective management of related aspects. Areas of expertise and skills include: CRM - Customer Retention and Loyalty schemes - Churn Propensity Model - Customer Relationship Management - Customer Life Time Value Analysis - Customer Segmentation (Value, Behavioral) - Tailor made Campaigns (Cross/Up-sell, Churn reduction) - E-commerce & on line marketing - Database Marketing MARKETING & COMMUNICATION - Marketing & Communication Strategy - Below the Line & Above the Line activities: - Advertising - Leaflets/Brochures - Media Plan - PR/Events/Press Office - Dire... http://www.loyaltymarketing.gr