際際滷shows by User: AntonRey / http://www.slideshare.net/images/logo.gif 際際滷shows by User: AntonRey / Tue, 21 Jul 2015 12:55:41 GMT 際際滷Share feed for 際際滷shows by User: AntonRey Writing better creative briefs /slideshow/writing-better-creative-briefs/50758351 writingbettercreativebriefstheplannerstoybox-150721125541-lva1-app6892
*Update: This deck was originally intended to be the start of a blog....but actually became more of a planning/strategy/creative sharing forum ' non-vanilla'. Feel free to join in here: https://bit.ly/2sHjxto A presentation I put together for my junior planners to help establish the fundamentals of creative brief writing. Far from exhaustive and purely dealing with foundational principles, but a solid starting point.]]>
*Update: This deck was originally intended to be the start of a blog....but actually became more of a planning/strategy/creative sharing forum ' non-vanilla'. Feel free to join in here: https://bit.ly/2sHjxto A presentation I put together for my junior planners to help establish the fundamentals of creative brief writing. Far from exhaustive and purely dealing with foundational principles, but a solid starting point.]]> Tue, 21 Jul 2015 12:55:41 GMT /slideshow/writing-better-creative-briefs/50758351 AntonRey@slideshare.net(AntonRey) Writing better creative briefs AntonRey *Update: This deck was originally intended to be the start of a blog....but actually became more of a planning/strategy/creative sharing forum ' non-vanilla'. Feel free to join in here: https://bit.ly/2sHjxto A presentation I put together for my junior planners to help establish the fundamentals of creative brief writing. Far from exhaustive and purely dealing with foundational principles, but a solid starting point. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/writingbettercreativebriefstheplannerstoybox-150721125541-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> *Update: This deck was originally intended to be the start of a blog....but actually became more of a planning/strategy/creative sharing forum &#39; non-vanilla&#39;. Feel free to join in here: https://bit.ly/2sHjxto A presentation I put together for my junior planners to help establish the fundamentals of creative brief writing. Far from exhaustive and purely dealing with foundational principles, but a solid starting point.
Writing better creative briefs from Anton Reyniers
]]> 4232 7 https://cdn.slidesharecdn.com/ss_thumbnails/writingbettercreativebriefstheplannerstoybox-150721125541-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AntonRey-48x48.jpg?cb=1531100968 Planning has taken Anton from agencies such as Publicis and BBH in London, BBDO and JWT in Singapore and now co-department head at Ogilvy within SEA 's largest market, Indonesia. He's been lucky enough to have learnt from the best, covering; - The macro; global rebranding/positioning, developing go-to-market strategies as well as communication/engagement recommendations - The more micro; internal/client training programs, developing UX recommendations, value reframing strategies. - The practical; creative briefs and briefings as well as leading local, regional and global workshops - The best stuff; working with creatives on insightful territories to get to exciting work www.theplannerstoybox.wordpress.com