際際滷shows by User: AoifeMcGuinness / http://www.slideshare.net/images/logo.gif 際際滷shows by User: AoifeMcGuinness / Fri, 23 Jul 2021 17:00:41 GMT 際際滷Share feed for 際際滷shows by User: AoifeMcGuinness Designing memories: The neuroscience of experience /AoifeMcGuinness/designing-memories-the-neuroscience-of-experience-249844849 heyhumansxsw2022-210723170041
This is HeyHuman's submission for the SXSW 2022 panel picker. 2020 transformed our relationship with the world around us, including how we connect with people and brands. As the world starts to process the last two years what do these changed behaviours and relationships mean for brand experiences, now and in the future? How can and will brands re-connect with people and brands in this new world? ]]>
This is HeyHuman's submission for the SXSW 2022 panel picker. 2020 transformed our relationship with the world around us, including how we connect with people and brands. As the world starts to process the last two years what do these changed behaviours and relationships mean for brand experiences, now and in the future? How can and will brands re-connect with people and brands in this new world? ]]> Fri, 23 Jul 2021 17:00:41 GMT /AoifeMcGuinness/designing-memories-the-neuroscience-of-experience-249844849 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) Designing memories: The neuroscience of experience AoifeMcGuinness This is HeyHuman's submission for the SXSW 2022 panel picker. 2020 transformed our relationship with the world around us, including how we connect with people and brands. As the world starts to process the last two years what do these changed behaviours and relationships mean for brand experiences, now and in the future? How can and will brands re-connect with people and brands in this new world? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heyhumansxsw2022-210723170041-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is HeyHuman&#39;s submission for the SXSW 2022 panel picker. 2020 transformed our relationship with the world around us, including how we connect with people and brands. As the world starts to process the last two years what do these changed behaviours and relationships mean for brand experiences, now and in the future? How can and will brands re-connect with people and brands in this new world?
Designing memories: The neuroscience of experience from Aoife McGuinness
]]> 392 0 https://cdn.slidesharecdn.com/ss_thumbnails/heyhumansxsw2022-210723170041-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 De-coding Human Connection: Empathy vs Friction /slideshow/decoding-human-connection-empathy-vs-friction-249843804/249843804 heylabsxsw2022-210723124621
This is HeyLab's submission for the SXSW 2022 panel picker. HeyLab is a research agency focused on unlocking marketing effectiveness through neuroscience, behavioural science and data science. Synopsis: The Covid-19 crisis has given us a glimpse of a frictionless future with many upsides, but also with downsides for people, businesses and brands. What are the choices that brands need to make when balancing friction-free against deliberate friction? Should brands now reap the benefits of hyper-automation and digitisation and pursue a never-ending quest towards removing friction, and is this different for emerging brands and legacy brands? Or do brands need to consider the value of connection and messy everyday interactions that connect people with people, but also people with brands? Based on their Human Connection Index research, HeyLab will explain the how brands can build and measure empathetic friction using neuro-based testing, and then how they can act on these insights. The power of empathy lies in connection. Brands must satisfy both the cognitive and emotional components of empathy to better connect with people. ]]>
This is HeyLab's submission for the SXSW 2022 panel picker. HeyLab is a research agency focused on unlocking marketing effectiveness through neuroscience, behavioural science and data science. Synopsis: The Covid-19 crisis has given us a glimpse of a frictionless future with many upsides, but also with downsides for people, businesses and brands. What are the choices that brands need to make when balancing friction-free against deliberate friction? Should brands now reap the benefits of hyper-automation and digitisation and pursue a never-ending quest towards removing friction, and is this different for emerging brands and legacy brands? Or do brands need to consider the value of connection and messy everyday interactions that connect people with people, but also people with brands? Based on their Human Connection Index research, HeyLab will explain the how brands can build and measure empathetic friction using neuro-based testing, and then how they can act on these insights. The power of empathy lies in connection. Brands must satisfy both the cognitive and emotional components of empathy to better connect with people. ]]> Fri, 23 Jul 2021 12:46:20 GMT /slideshow/decoding-human-connection-empathy-vs-friction-249843804/249843804 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) De-coding Human Connection: Empathy vs Friction AoifeMcGuinness This is HeyLab's submission for the SXSW 2022 panel picker. HeyLab is a research agency focused on unlocking marketing effectiveness through neuroscience, behavioural science and data science. Synopsis: The Covid-19 crisis has given us a glimpse of a frictionless future with many upsides, but also with downsides for people, businesses and brands. What are the choices that brands need to make when balancing friction-free against deliberate friction? Should brands now reap the benefits of hyper-automation and digitisation and pursue a never-ending quest towards removing friction, and is this different for emerging brands and legacy brands? Or do brands need to consider the value of connection and messy everyday interactions that connect people with people, but also people with brands? Based on their Human Connection Index research, HeyLab will explain the how brands can build and measure empathetic friction using neuro-based testing, and then how they can act on these insights. The power of empathy lies in connection. Brands must satisfy both the cognitive and emotional components of empathy to better connect with people. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heylabsxsw2022-210723124621-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is HeyLab&#39;s submission for the SXSW 2022 panel picker. HeyLab is a research agency focused on unlocking marketing effectiveness through neuroscience, behavioural science and data science. Synopsis: The Covid-19 crisis has given us a glimpse of a frictionless future with many upsides, but also with downsides for people, businesses and brands. What are the choices that brands need to make when balancing friction-free against deliberate friction? Should brands now reap the benefits of hyper-automation and digitisation and pursue a never-ending quest towards removing friction, and is this different for emerging brands and legacy brands? Or do brands need to consider the value of connection and messy everyday interactions that connect people with people, but also people with brands? Based on their Human Connection Index research, HeyLab will explain the how brands can build and measure empathetic friction using neuro-based testing, and then how they can act on these insights. The power of empathy lies in connection. Brands must satisfy both the cognitive and emotional components of empathy to better connect with people.
De-coding Human Connection: Empathy vs Friction from Aoife McGuinness
]]> 263 0 https://cdn.slidesharecdn.com/ss_thumbnails/heylabsxsw2022-210723124621-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cognitive Conflict: The Real Secret to Creativity /slideshow/cognitive-conflict-the-real-secret-to-creativity/106892450 cognitiveconflict-180721114722
Support material for HeyHuman's SXSW 2019 panel picker proposal presenting research from the UPF Barcelona.]]>
Support material for HeyHuman's SXSW 2019 panel picker proposal presenting research from the UPF Barcelona.]]> Sat, 21 Jul 2018 11:47:22 GMT /slideshow/cognitive-conflict-the-real-secret-to-creativity/106892450 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) Cognitive Conflict: The Real Secret to Creativity AoifeMcGuinness Support material for HeyHuman's SXSW 2019 panel picker proposal presenting research from the UPF Barcelona. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cognitiveconflict-180721114722-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Support material for HeyHuman&#39;s SXSW 2019 panel picker proposal presenting research from the UPF Barcelona.
Cognitive Conflict: The Real Secret to Creativity from Aoife McGuinness
]]> 353 3 https://cdn.slidesharecdn.com/ss_thumbnails/cognitiveconflict-180721114722-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Advertising Detox: How to Reduce Cognitive Load /slideshow/advertising-detox-how-to-reduce-cognitive-load/106892276 advertisingdetox-180721114409
Support material for HeyHuman's SXSW 2019 panelpicker proposal.]]>
Support material for HeyHuman's SXSW 2019 panelpicker proposal.]]> Sat, 21 Jul 2018 11:44:09 GMT /slideshow/advertising-detox-how-to-reduce-cognitive-load/106892276 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) Advertising Detox: How to Reduce Cognitive Load AoifeMcGuinness Support material for HeyHuman's SXSW 2019 panelpicker proposal. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advertisingdetox-180721114409-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Support material for HeyHuman&#39;s SXSW 2019 panelpicker proposal.
Advertising Detox: How to Reduce Cognitive Load from Aoife McGuinness
]]> 291 5 https://cdn.slidesharecdn.com/ss_thumbnails/advertisingdetox-180721114409-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Bytesized Innovation Trends 2016 /slideshow/bytesized-trends-2016-innovation-in-advertising/56369872 bytesized2016trendreviewfinal-151222124542
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016. ]]>
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016. ]]> Tue, 22 Dec 2015 12:45:42 GMT /slideshow/bytesized-trends-2016-innovation-in-advertising/56369872 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) Bytesized Innovation Trends 2016 AoifeMcGuinness Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bytesized2016trendreviewfinal-151222124542-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Having participated in both SXSW and Cannes Lions Innovation festival this year, we&#39;ve uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Bytesized Innovation Trends 2016 from Aoife McGuinness
]]> 12080 17 https://cdn.slidesharecdn.com/ss_thumbnails/bytesized2016trendreviewfinal-151222124542-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CES 2015 - 5 Trends /slideshow/ces-2015-a-snapshot/43363264 ces2015slideshare-150109112917-conversion-gate02
A round-up of the Consumer Electronics Show 2015, fresh from Las Vegas.]]>
A round-up of the Consumer Electronics Show 2015, fresh from Las Vegas.]]> Fri, 09 Jan 2015 11:29:17 GMT /slideshow/ces-2015-a-snapshot/43363264 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) CES 2015 - 5 Trends AoifeMcGuinness A round-up of the Consumer Electronics Show 2015, fresh from Las Vegas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ces2015slideshare-150109112917-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A round-up of the Consumer Electronics Show 2015, fresh from Las Vegas.
CES 2015 - 5 Trends from Aoife McGuinness
]]> 985 1 https://cdn.slidesharecdn.com/ss_thumbnails/ces2015slideshare-150109112917-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Technology's Impact on Music in 2014 /slideshow/music-technology-2014/40562825 musictechnology-141021153806-conversion-gate02
In celebration of the 50th anniversary of the first commercially sold Moog Modular Synthesizer, we look at the invigorating music technology scene in 2014 with innovations from Sonar + D, Music Tech Fest and beyond. Click images for video links. For more music technology innovations visit: brightlightsandfancydreams.com Follow me on twitter: @___aoife Aoife McGuinness / Junior Innovator @HeyHumanAgency]]>
In celebration of the 50th anniversary of the first commercially sold Moog Modular Synthesizer, we look at the invigorating music technology scene in 2014 with innovations from Sonar + D, Music Tech Fest and beyond. Click images for video links. For more music technology innovations visit: brightlightsandfancydreams.com Follow me on twitter: @___aoife Aoife McGuinness / Junior Innovator @HeyHumanAgency]]> Tue, 21 Oct 2014 15:38:06 GMT /slideshow/music-technology-2014/40562825 AoifeMcGuinness@slideshare.net(AoifeMcGuinness) Music Technology 2014 AoifeMcGuinness In celebration of the 50th anniversary of the first commercially sold Moog Modular Synthesizer, we look at the invigorating music technology scene in 2014 with innovations from Sonar + D, Music Tech Fest and beyond. Click images for video links. For more music technology innovations visit: brightlightsandfancydreams.com Follow me on twitter: @___aoife Aoife McGuinness / Junior Innovator @HeyHumanAgency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/musictechnology-141021153806-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In celebration of the 50th anniversary of the first commercially sold Moog Modular Synthesizer, we look at the invigorating music technology scene in 2014 with innovations from Sonar + D, Music Tech Fest and beyond. Click images for video links. For more music technology innovations visit: brightlightsandfancydreams.com Follow me on twitter: @___aoife Aoife McGuinness / Junior Innovator @HeyHumanAgency
Music Technology 2014 from Aoife McGuinness
]]> 10232 28 https://cdn.slidesharecdn.com/ss_thumbnails/musictechnology-141021153806-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AoifeMcGuinness-48x48.jpg?cb=1627043488 https://cdn.slidesharecdn.com/ss_thumbnails/heyhumansxsw2022-210723170041-thumbnail.jpg?width=320&height=320&fit=bounds AoifeMcGuinness/designing-memories-the-neuroscience-of-experience-249844849 Designing memories: Th... https://cdn.slidesharecdn.com/ss_thumbnails/heylabsxsw2022-210723124621-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/decoding-human-connection-empathy-vs-friction-249843804/249843804 De-coding Human Connec... https://cdn.slidesharecdn.com/ss_thumbnails/cognitiveconflict-180721114722-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cognitive-conflict-the-real-secret-to-creativity/106892450 Cognitive Conflict: Th...