�ݺ�ߣshows by User: Arnold

�ݺ�ߣshows by User: Arnold_Worldwide / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Arnold_Worldwide / Wed, 25 Feb 2015 07:54:12 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Arnold_Worldwide Arnold On: Content Marketing Report /slideshow/arnold-on-contentmarketingf/45124246 arnoldoncontentmarketingf-150225075412-conversion-gate01
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation. This edition of Arnold On focuses on Content Marketing. In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content. We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix. In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.]]>
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation. This edition of Arnold On focuses on Content Marketing. In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content. We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix. In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.]]> Wed, 25 Feb 2015 07:54:12 GMT /slideshow/arnold-on-contentmarketingf/45124246 Arnold_Worldwide@slideshare.net(Arnold_Worldwide) Arnold On: Content Marketing Report Arnold_Worldwide Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation. This edition of Arnold On focuses on Content Marketing. In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content. We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix. In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/arnoldoncontentmarketingf-150225075412-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation. This edition of Arnold On focuses on Content Marketing. In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content. We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix. In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.

Arnold On: Content Marketing Report from Arnold Worldwide

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0 https://cdn.slidesharecdn.com/profile-photo-Arnold_Worldwide-48x48.jpg?cb=1523516289 We are a global creative agency delivering services across all communications touch points – advertising, digital, promotions, social media, new technologies, applications, events, CRM, design and branded content. We are proud to represent a diverse portfolio of clients, including CenturyLink, Carnival Cruise Lines, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel’s, Milk-Bone, New Balance, Ocean Spray, Progressive, PUR, Sanofi, Titleist, Tyson Foods, University of Phoenix and many other great brands. A global micro-network within Havas Creative Group, Arnold has offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toront arn.com