際際滷shows by User: AshleyPollak / http://www.slideshare.net/images/logo.gif 際際滷shows by User: AshleyPollak / Wed, 08 Feb 2012 05:21:47 GMT 際際滷Share feed for 際際滷shows by User: AshleyPollak Turn off, tune out - It's time for the return of craft /slideshow/turn-off-tune-out-its-time-for-the-return-of-craft/11479575 returnofcraftforslideshare-120208052151-phpapp01
We live is a constant feedback loop of ]]>
We live is a constant feedback loop of ]]> Wed, 08 Feb 2012 05:21:47 GMT /slideshow/turn-off-tune-out-its-time-for-the-return-of-craft/11479575 AshleyPollak@slideshare.net(AshleyPollak) Turn off, tune out - It's time for the return of craft AshleyPollak We live is a constant feedback loop of <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/returnofcraftforslideshare-120208052151-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We live is a constant feedback loop of
Turn off, tune out - It's time for the return of craft from ETIO
]]> 390 2 https://cdn.slidesharecdn.com/ss_thumbnails/returnofcraftforslideshare-120208052151-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stories and the loop /slideshow/stories-and-the-loop/9161243 storiesandtheloop-110907072209-phpapp02
This 'Stories and the Loop' presentation demonstrates that to get better at producing video content in a social media age we should look at historical fact to understand the origins of brand content and social media and how that is applicable in our work today. Some key points: - The start of the the British documentary movement and its close link to marketing -How brands and filmmakers have worked successfully together since the 1920s and even before in Soviet propaganda -Success of the film Night Mail in saving the Royal Mail from privitisation. -The work of Norbert Weiner during WWII on feedback loops which lay behind the way facebook and social media works. - 1960s - a film called Snow funded by a brand wins an oscar and gets a global audience. - 1960s - A revolutionary ad man - Howard Gossage applies feedback loop and stories to advertising and creates interactive advertising We give our recommendations from those learnings and conclude that: To create online videos you need to engage an audience with relevant and inspiring stories. ]]>
This 'Stories and the Loop' presentation demonstrates that to get better at producing video content in a social media age we should look at historical fact to understand the origins of brand content and social media and how that is applicable in our work today. Some key points: - The start of the the British documentary movement and its close link to marketing -How brands and filmmakers have worked successfully together since the 1920s and even before in Soviet propaganda -Success of the film Night Mail in saving the Royal Mail from privitisation. -The work of Norbert Weiner during WWII on feedback loops which lay behind the way facebook and social media works. - 1960s - a film called Snow funded by a brand wins an oscar and gets a global audience. - 1960s - A revolutionary ad man - Howard Gossage applies feedback loop and stories to advertising and creates interactive advertising We give our recommendations from those learnings and conclude that: To create online videos you need to engage an audience with relevant and inspiring stories. ]]> Wed, 07 Sep 2011 07:22:06 GMT /slideshow/stories-and-the-loop/9161243 AshleyPollak@slideshare.net(AshleyPollak) Stories and the loop AshleyPollak This 'Stories and the Loop' presentation demonstrates that to get better at producing video content in a social media age we should look at historical fact to understand the origins of brand content and social media and how that is applicable in our work today. Some key points: - The start of the the British documentary movement and its close link to marketing -How brands and filmmakers have worked successfully together since the 1920s and even before in Soviet propaganda -Success of the film Night Mail in saving the Royal Mail from privitisation. -The work of Norbert Weiner during WWII on feedback loops which lay behind the way facebook and social media works. - 1960s - a film called Snow funded by a brand wins an oscar and gets a global audience. - 1960s - A revolutionary ad man - Howard Gossage applies feedback loop and stories to advertising and creates interactive advertising We give our recommendations from those learnings and conclude that: To create online videos you need to engage an audience with relevant and inspiring stories. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storiesandtheloop-110907072209-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This &#39;Stories and the Loop&#39; presentation demonstrates that to get better at producing video content in a social media age we should look at historical fact to understand the origins of brand content and social media and how that is applicable in our work today. Some key points: - The start of the the British documentary movement and its close link to marketing -How brands and filmmakers have worked successfully together since the 1920s and even before in Soviet propaganda -Success of the film Night Mail in saving the Royal Mail from privitisation. -The work of Norbert Weiner during WWII on feedback loops which lay behind the way facebook and social media works. - 1960s - a film called Snow funded by a brand wins an oscar and gets a global audience. - 1960s - A revolutionary ad man - Howard Gossage applies feedback loop and stories to advertising and creates interactive advertising We give our recommendations from those learnings and conclude that: To create online videos you need to engage an audience with relevant and inspiring stories.
Stories and the loop from ETIO
]]> 243 2 https://cdn.slidesharecdn.com/ss_thumbnails/storiesandtheloop-110907072209-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-AshleyPollak-48x48.jpg?cb=1555411960 Because Reading is Boring www.etio.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/returnofcraftforslideshare-120208052151-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/turn-off-tune-out-its-time-for-the-return-of-craft/11479575 Turn off, tune out - I... https://cdn.slidesharecdn.com/ss_thumbnails/storiesandtheloop-110907072209-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/stories-and-the-loop/9161243 Stories and the loop