/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: AshleyThompson6 https://cdn.slidesharecdn.com/profile-photo-AshleyThompson6-48x48.jpg?cb=1515090339 Through this role, I have worked across the company to build collaborative teams that fulfill Blackbaud’s overarching brand and messaging priorities. This has led to a cohesive high-level thought leadership strategy and execution of a full spectrum of collaterals. These include related advertising, content marketing, speaker opportunities, sponsorship promotions, internal communications and back end analysis and reporting. Specific accomplishments include: • Shaped thought leadership committee of company leaders to build a unified messaging strategy and directed the production of primary and complimentary assets • Led corporate advertising through back end metrics to inform tacti...