�ݺ�ߣshows by User: AshmiNYC

�ݺ�ߣshows by User: AshmiNYC / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AshmiNYC / Mon, 19 Aug 2013 14:31:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AshmiNYC Connecting With Consumers on Facebook with Localized Content /slideshow/connecting-withconsumersonfacebookwithlocalizedcontent-icrossing130731134806phpapp01/25391135 connectingwithconsumersonfacebookwithlocalizedcontent-icrossing-130731134806-phpapp01-130819143137-phpapp01
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach. ]]>
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach. ]]> Mon, 19 Aug 2013 14:31:37 GMT /slideshow/connecting-withconsumersonfacebookwithlocalizedcontent-icrossing130731134806phpapp01/25391135 AshmiNYC@slideshare.net(AshmiNYC) Connecting With Consumers on Facebook with Localized Content AshmiNYC In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/connectingwithconsumersonfacebookwithlocalizedcontent-icrossing-130731134806-phpapp01-130819143137-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.

Connecting With Consumers on Facebook with Localized Content from Ashmi Elizabeth Dang

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0 The CMO's Guide to the New Facebook /AshmiNYC/the-cm-osguidetothenewfacebookicrossing the-cmos-guide-to-the-new-facebook-icrossing-130622223941-phpapp02
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.]]>
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.]]> Sat, 22 Jun 2013 22:39:41 GMT /AshmiNYC/the-cm-osguidetothenewfacebookicrossing AshmiNYC@slideshare.net(AshmiNYC) The CMO's Guide to the New Facebook AshmiNYC Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-cmos-guide-to-the-new-facebook-icrossing-130622223941-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.

The CMO's Guide to the New Facebook from Ashmi Elizabeth Dang

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0 The CMO's Guide to Facebook Graph Search /slideshow/the-cmosguidetofacebookgraphsearchicrossing/23349968 the-cmos-guide-to-facebook-graph-search-icrossing-130622223941-phpapp01
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.]]>
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.]]> Sat, 22 Jun 2013 22:39:41 GMT /slideshow/the-cmosguidetofacebookgraphsearchicrossing/23349968 AshmiNYC@slideshare.net(AshmiNYC) The CMO's Guide to Facebook Graph Search AshmiNYC The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-cmos-guide-to-facebook-graph-search-icrossing-130622223941-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.

The CMO's Guide to Facebook Graph Search from Ashmi Elizabeth Dang

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0 https://cdn.slidesharecdn.com/profile-photo-AshmiNYC-48x48.jpg?cb=1668571116 Entertainment and media marketer deeply immersed in all things digital. Exceptional ability to develop innovative strategies driving awareness, sampling, tune-in, advocacy, and loyalty. Strategic thinker and digital thought leader with hands-on tactical skills. Throughout my career, I've sought 'what's next' at the core of my work and held creative roles at top organizations including HBO, 360i, Hearst, Capitol Records, Warner Music Group, and Interscope Label Group. Fascinated by all that technology has to offer, I love exploring the changing ways people connect and consume content, and trying out emerging platforms that support that evolution. I continually seek and share news o www.ashmidang.com https://cdn.slidesharecdn.com/ss_thumbnails/connectingwithconsumersonfacebookwithlocalizedcontent-icrossing-130731134806-phpapp01-130819143137-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/connecting-withconsumersonfacebookwithlocalizedcontent-icrossing130731134806phpapp01/25391135 Connecting With Consum... https://cdn.slidesharecdn.com/ss_thumbnails/the-cmos-guide-to-the-new-facebook-icrossing-130622223941-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds AshmiNYC/the-cm-osguidetothenewfacebookicrossing The CMO's Guide to the... https://cdn.slidesharecdn.com/ss_thumbnails/the-cmos-guide-to-facebook-graph-search-icrossing-130622223941-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-cmosguidetofacebookgraphsearchicrossing/23349968 The CMO's Guide to Fac...