�ݺ�ߣshows by User: AustinOtaku

�ݺ�ߣshows by User: AustinOtaku / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AustinOtaku / Fri, 08 Mar 2024 22:30:43 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AustinOtaku When Friendly Fire Strikes - True Stories - Pubcon Vegas 2024 /slideshow/when-friendly-fire-strikes-true-stories-pubcon-vegas-2024/266698301 whenfriendlyfirestrikes-truestories-klg-pubconvegas2024-240308223043-b3da4383
Presented on Wednesday, March 6, 2024 at Pubcon in Las Vegas, NV at the Luxor Casino and Resort conference center. In the trenches of digital marketing, internal conflicts can be just as fierce as external competition. SEO warriors, your greatest foes might not be spam bots or algorithm updates, but colleagues from other departments with good intentions (and sometimes, questionable tactics). Ever faced these SEO roadblocks? UX wants to revamp the site structure, throwing your carefully crafted keyword targeting into chaos. Legal nixes that perfect meta description because it uses a "trademark grey area" term. Marketing insists on a flashy new subdomain, splintering your precious link juice. Sound familiar? You're not alone. This session is your battle cry, your guide to navigating the treacherous landscape of in-house SEO conflicts. Here's what you'll learn: Identifying common SEO roadblocks from other departments. Building bridges, not walls: Communication strategies for winning over colleagues. The art of compromise: Finding SEO-friendly solutions that appease everyone. Case studies: Real-world examples of SEO victories forged in the fires of friendly fire. Leave this session armed with the knowledge and tactics to turn internal conflict into collaborative triumph. Remember, SEO isn't a solo mission - it's a team effort. Let's win together!]]>
Presented on Wednesday, March 6, 2024 at Pubcon in Las Vegas, NV at the Luxor Casino and Resort conference center. In the trenches of digital marketing, internal conflicts can be just as fierce as external competition. SEO warriors, your greatest foes might not be spam bots or algorithm updates, but colleagues from other departments with good intentions (and sometimes, questionable tactics). Ever faced these SEO roadblocks? UX wants to revamp the site structure, throwing your carefully crafted keyword targeting into chaos. Legal nixes that perfect meta description because it uses a "trademark grey area" term. Marketing insists on a flashy new subdomain, splintering your precious link juice. Sound familiar? You're not alone. This session is your battle cry, your guide to navigating the treacherous landscape of in-house SEO conflicts. Here's what you'll learn: Identifying common SEO roadblocks from other departments. Building bridges, not walls: Communication strategies for winning over colleagues. The art of compromise: Finding SEO-friendly solutions that appease everyone. Case studies: Real-world examples of SEO victories forged in the fires of friendly fire. Leave this session armed with the knowledge and tactics to turn internal conflict into collaborative triumph. Remember, SEO isn't a solo mission - it's a team effort. Let's win together!]]> Fri, 08 Mar 2024 22:30:43 GMT /slideshow/when-friendly-fire-strikes-true-stories-pubcon-vegas-2024/266698301 AustinOtaku@slideshare.net(AustinOtaku) When Friendly Fire Strikes - True Stories - Pubcon Vegas 2024 AustinOtaku Presented on Wednesday, March 6, 2024 at Pubcon in Las Vegas, NV at the Luxor Casino and Resort conference center. In the trenches of digital marketing, internal conflicts can be just as fierce as external competition. SEO warriors, your greatest foes might not be spam bots or algorithm updates, but colleagues from other departments with good intentions (and sometimes, questionable tactics). Ever faced these SEO roadblocks? UX wants to revamp the site structure, throwing your carefully crafted keyword targeting into chaos. Legal nixes that perfect meta description because it uses a "trademark grey area" term. Marketing insists on a flashy new subdomain, splintering your precious link juice. Sound familiar? You're not alone. This session is your battle cry, your guide to navigating the treacherous landscape of in-house SEO conflicts. Here's what you'll learn: Identifying common SEO roadblocks from other departments. Building bridges, not walls: Communication strategies for winning over colleagues. The art of compromise: Finding SEO-friendly solutions that appease everyone. Case studies: Real-world examples of SEO victories forged in the fires of friendly fire. Leave this session armed with the knowledge and tactics to turn internal conflict into collaborative triumph. Remember, SEO isn't a solo mission - it's a team effort. Let's win together! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whenfriendlyfirestrikes-truestories-klg-pubconvegas2024-240308223043-b3da4383-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on Wednesday, March 6, 2024 at Pubcon in Las Vegas, NV at the Luxor Casino and Resort conference center. In the trenches of digital marketing, internal conflicts can be just as fierce as external competition. SEO warriors, your greatest foes might not be spam bots or algorithm updates, but colleagues from other departments with good intentions (and sometimes, questionable tactics). Ever faced these SEO roadblocks? UX wants to revamp the site structure, throwing your carefully crafted keyword targeting into chaos. Legal nixes that perfect meta description because it uses a "trademark grey area" term. Marketing insists on a flashy new subdomain, splintering your precious link juice. Sound familiar? You're not alone. This session is your battle cry, your guide to navigating the treacherous landscape of in-house SEO conflicts. Here's what you'll learn: Identifying common SEO roadblocks from other departments. Building bridges, not walls: Communication strategies for winning over colleagues. The art of compromise: Finding SEO-friendly solutions that appease everyone. Case studies: Real-world examples of SEO victories forged in the fires of friendly fire. Leave this session armed with the knowledge and tactics to turn internal conflict into collaborative triumph. Remember, SEO isn't a solo mission - it's a team effort. Let's win together!

When Friendly Fire Strikes - True Stories - Pubcon Vegas 2024 from Keith Goode

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0 2023-Pubcon Pro Austin - Navigating Egos Red Tape and Conflicting Priorities - KLG.pptx /slideshow/2023pubcon-pro-austin-navigating-egos-red-tape-and-conflicting-priorities-klgpptx/265861682 2023-pubconproaustin-navigatingegosredtapeandconflictingpriorities-klg-240127151020-52dc29a9
No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays. But how do shifting priorities affect SEOs and their ability to address elements like: - Addressing Technical Debt - Project Prioritization with other teams - SEO industry updates and changes in the SERPs - Creatively and compellingly meeting the needs of the users - Promoting content and gaining equity One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with? In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations.]]>
No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays. But how do shifting priorities affect SEOs and their ability to address elements like: - Addressing Technical Debt - Project Prioritization with other teams - SEO industry updates and changes in the SERPs - Creatively and compellingly meeting the needs of the users - Promoting content and gaining equity One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with? In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations.]]> Sat, 27 Jan 2024 15:10:20 GMT /slideshow/2023pubcon-pro-austin-navigating-egos-red-tape-and-conflicting-priorities-klgpptx/265861682 AustinOtaku@slideshare.net(AustinOtaku) 2023-Pubcon Pro Austin - Navigating Egos Red Tape and Conflicting Priorities - KLG.pptx AustinOtaku No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays. But how do shifting priorities affect SEOs and their ability to address elements like: - Addressing Technical Debt - Project Prioritization with other teams - SEO industry updates and changes in the SERPs - Creatively and compellingly meeting the needs of the users - Promoting content and gaining equity One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with? In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2023-pubconproaustin-navigatingegosredtapeandconflictingpriorities-klg-240127151020-52dc29a9-thumbnail.jpg?width=120&height=120&fit=bounds" /> No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays. But how do shifting priorities affect SEOs and their ability to address elements like: - Addressing Technical Debt - Project Prioritization with other teams - SEO industry updates and changes in the SERPs - Creatively and compellingly meeting the needs of the users - Promoting content and gaining equity One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with? In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations.

2023-Pubcon Pro Austin - Navigating Egos Red Tape and Conflicting Priorities - KLG.pptx from Keith Goode

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0 Pubcon 2023 - In-House SEO Product Management /slideshow/pubcon-2023-inhouse-seo-product-management/256200601 pubcon2023-in-houseseoproductmanagement-klg-230302201525-5ff40e74
SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value.]]>
SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value.]]> Thu, 02 Mar 2023 20:15:25 GMT /slideshow/pubcon-2023-inhouse-seo-product-management/256200601 AustinOtaku@slideshare.net(AustinOtaku) Pubcon 2023 - In-House SEO Product Management AustinOtaku SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2023-in-houseseoproductmanagement-klg-230302201525-5ff40e74-thumbnail.jpg?width=120&height=120&fit=bounds" /> SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value.

Pubcon 2023 - In-House SEO Product Management from Keith Goode

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0 Strategies for Coping with a World-wide Shortage of SEOs - State of Search 2020 - Keith Goode /slideshow/strategies-for-coping-with-a-worldwide-shortage-of-seos-state-of-search-2020-keith-goode/250183497 strategiesforcopingwithaworld-wideseoshortage-210913161405
Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles. ]]>
Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles. ]]> Mon, 13 Sep 2021 16:14:05 GMT /slideshow/strategies-for-coping-with-a-worldwide-shortage-of-seos-state-of-search-2020-keith-goode/250183497 AustinOtaku@slideshare.net(AustinOtaku) Strategies for Coping with a World-wide Shortage of SEOs - State of Search 2020 - Keith Goode AustinOtaku Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/strategiesforcopingwithaworld-wideseoshortage-210913161405-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles.

Strategies for Coping with a World-wide Shortage of SEOs - State of Search 2020 - Keith Goode from Keith Goode

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0 Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021 /slideshow/scaling-large-enterprise-technical-seo-keith-goode-deepseocon-2021/250183160 scalinglargeenterprisetechnicalseo-klg-deepseocon2021-210913151422
Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM. Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult. Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you. In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc.. In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.]]>
Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM. Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult. Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you. In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc.. In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.]]> Mon, 13 Sep 2021 15:14:20 GMT /slideshow/scaling-large-enterprise-technical-seo-keith-goode-deepseocon-2021/250183160 AustinOtaku@slideshare.net(AustinOtaku) Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021 AustinOtaku Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM. Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult. Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you. In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc.. In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scalinglargeenterprisetechnicalseo-klg-deepseocon2021-210913151422-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM. Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult. Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you. In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc.. In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.

Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021 from Keith Goode

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0 Fail at Scale: Large Enterprises and the Challenges of In-House SEO /AustinOtaku/fail-at-scale-large-enterprises-and-the-challenges-of-inhouse-seo pubcon-virtual-2020-fail-at-scale-klg-210913150044
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM. Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts." In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively. Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.]]>
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM. Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts." In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively. Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.]]> Mon, 13 Sep 2021 15:00:43 GMT /AustinOtaku/fail-at-scale-large-enterprises-and-the-challenges-of-inhouse-seo AustinOtaku@slideshare.net(AustinOtaku) Fail at Scale: Large Enterprises and the Challenges of In-House SEO AustinOtaku Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM. Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts." In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively. Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-virtual-2020-fail-at-scale-klg-210913150044-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM. Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of &quot;death by 1,000 cuts.&quot; In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively. Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.

Fail at Scale: Large Enterprises and the Challenges of In-House SEO from Keith Goode

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0 SEO Whales: Inside Large Enterprise Sites /slideshow/seo-whales-inside-large-enterprise-sites/227552576 pubconaustin2020-seowhales-keithgoode-200210193908
This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants.]]>
This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants.]]> Mon, 10 Feb 2020 19:39:07 GMT /slideshow/seo-whales-inside-large-enterprise-sites/227552576 AustinOtaku@slideshare.net(AustinOtaku) SEO Whales: Inside Large Enterprise Sites AustinOtaku This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubconaustin2020-seowhales-keithgoode-200210193908-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants.

SEO Whales: Inside Large Enterprise Sites from Keith Goode

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0 Rethinking the Buyer's Journey - In-House Content Strategies /slideshow/rethinking-the-buyers-journey-inhouse-content-strategies/180738866 rethinkingthebuyersjourney-kg-191010165802
Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs.]]>
Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs.]]> Thu, 10 Oct 2019 16:58:02 GMT /slideshow/rethinking-the-buyers-journey-inhouse-content-strategies/180738866 AustinOtaku@slideshare.net(AustinOtaku) Rethinking the Buyer's Journey - In-House Content Strategies AustinOtaku Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rethinkingthebuyersjourney-kg-191010165802-thumbnail.jpg?width=120&height=120&fit=bounds" /> Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs.

Rethinking the Buyer's Journey - In-House Content Strategies from Keith Goode

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0 Democratization and Decisions through Data: Scaling Search at the Enterprise Level /slideshow/democratization-and-decisions-through-data-scaling-search-at-the-enterprise-level/172567697 kg-advancedsearchsummitdc-2019-190916143614
Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.]]>
Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.]]> Mon, 16 Sep 2019 14:36:14 GMT /slideshow/democratization-and-decisions-through-data-scaling-search-at-the-enterprise-level/172567697 AustinOtaku@slideshare.net(AustinOtaku) Democratization and Decisions through Data: Scaling Search at the Enterprise Level AustinOtaku Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kg-advancedsearchsummitdc-2019-190916143614-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.

Democratization and Decisions through Data: Scaling Search at the Enterprise Level from Keith Goode

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0 Making Better Decisions Through Data - H/IMA /slideshow/making-better-decisions-through-data-hima/142150866 makingbetterdecisionsthroughdata-klg-190425144440
Given at the April 2019 Houston Interactive Marketing Association Luncheon on April 24, 2019 at 12pm by Keith Goode, Sr. SEO Strategist for IBM, this presentation discusses the reasons to democratize your analytics and how to enable all of your marketers to think critically through the data. Event link here: https://houstonima.org/event/april-luncheon-making-better-decisions-through-data-with-ibms-keith-goode/]]>
Given at the April 2019 Houston Interactive Marketing Association Luncheon on April 24, 2019 at 12pm by Keith Goode, Sr. SEO Strategist for IBM, this presentation discusses the reasons to democratize your analytics and how to enable all of your marketers to think critically through the data. Event link here: https://houstonima.org/event/april-luncheon-making-better-decisions-through-data-with-ibms-keith-goode/]]> Thu, 25 Apr 2019 14:44:39 GMT /slideshow/making-better-decisions-through-data-hima/142150866 AustinOtaku@slideshare.net(AustinOtaku) Making Better Decisions Through Data - H/IMA AustinOtaku Given at the April 2019 Houston Interactive Marketing Association Luncheon on April 24, 2019 at 12pm by Keith Goode, Sr. SEO Strategist for IBM, this presentation discusses the reasons to democratize your analytics and how to enable all of your marketers to think critically through the data. Event link here: https://houstonima.org/event/april-luncheon-making-better-decisions-through-data-with-ibms-keith-goode/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makingbetterdecisionsthroughdata-klg-190425144440-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at the April 2019 Houston Interactive Marketing Association Luncheon on April 24, 2019 at 12pm by Keith Goode, Sr. SEO Strategist for IBM, this presentation discusses the reasons to democratize your analytics and how to enable all of your marketers to think critically through the data. Event link here: https://houstonima.org/event/april-luncheon-making-better-decisions-through-data-with-ibms-keith-goode/

Making Better Decisions Through Data - H/IMA from Keith Goode

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0 Agile Marketing: Embracing Difference and Imprecision for Consistent Success /slideshow/agile-marketing-embracing-difference-and-imprecision-for-consistent-success/134938948 pubcon-florida-2019-agile-marketing-klg-190306165129
Presented on Thursday, March 7, 2019 at Pubcon Florida, this presentation on Agile Marketing shows how enterprises large and small have taken the Agile software development methodology and used it to maximize their marketing teams' efforts, from SEO to PPC to social, programmatic and display. ]]>
Presented on Thursday, March 7, 2019 at Pubcon Florida, this presentation on Agile Marketing shows how enterprises large and small have taken the Agile software development methodology and used it to maximize their marketing teams' efforts, from SEO to PPC to social, programmatic and display. ]]> Wed, 06 Mar 2019 16:51:29 GMT /slideshow/agile-marketing-embracing-difference-and-imprecision-for-consistent-success/134938948 AustinOtaku@slideshare.net(AustinOtaku) Agile Marketing: Embracing Difference and Imprecision for Consistent Success AustinOtaku Presented on Thursday, March 7, 2019 at Pubcon Florida, this presentation on Agile Marketing shows how enterprises large and small have taken the Agile software development methodology and used it to maximize their marketing teams' efforts, from SEO to PPC to social, programmatic and display. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-florida-2019-agile-marketing-klg-190306165129-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on Thursday, March 7, 2019 at Pubcon Florida, this presentation on Agile Marketing shows how enterprises large and small have taken the Agile software development methodology and used it to maximize their marketing teams' efforts, from SEO to PPC to social, programmatic and display.

Agile Marketing: Embracing Difference and Imprecision for Consistent Success from Keith Goode

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0 Enterprise Team Building - Pubcon Pro - Las Vegas 2018 /slideshow/enterprise-team-building-pubcon-pro-las-vegas-2018-119929421/119929421 pubcon-pro-2018-vegas-enterprise-team-building-v2-181018203300
Given at Pubcon Pro in Las Vegas, Nevada, USA on Wednesday, October 18, 2018, this presentation discusses the challenges of building teams with well-qualified people and how organizations can still move forward without the necessary in-house SEO teams. ]]>
Given at Pubcon Pro in Las Vegas, Nevada, USA on Wednesday, October 18, 2018, this presentation discusses the challenges of building teams with well-qualified people and how organizations can still move forward without the necessary in-house SEO teams. ]]> Thu, 18 Oct 2018 20:33:00 GMT /slideshow/enterprise-team-building-pubcon-pro-las-vegas-2018-119929421/119929421 AustinOtaku@slideshare.net(AustinOtaku) Enterprise Team Building - Pubcon Pro - Las Vegas 2018 AustinOtaku Given at Pubcon Pro in Las Vegas, Nevada, USA on Wednesday, October 18, 2018, this presentation discusses the challenges of building teams with well-qualified people and how organizations can still move forward without the necessary in-house SEO teams. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-pro-2018-vegas-enterprise-team-building-v2-181018203300-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at Pubcon Pro in Las Vegas, Nevada, USA on Wednesday, October 18, 2018, this presentation discusses the challenges of building teams with well-qualified people and how organizations can still move forward without the necessary in-house SEO teams.

Enterprise Team Building - Pubcon Pro - Las Vegas 2018 from Keith Goode

]]> 326 2 https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-pro-2018-vegas-enterprise-team-building-v2-181018203300-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Steady Success in a Changing Search Landscape /slideshow/steady-success-in-a-changing-search-landscape/109721782 steady-success-in-a-changing-search-landscape-180813190313
On the 9th of August, 2018 at Digital Summit in Tampa, Florida, veteran enterprise SEO, Keith Goode, presented how organizations can shift their overall philosophy and approach to site optimization in order to maintain success regardless of search engine algorithm updates. In the same way that ballast stones stabilized empty or nearly-empty cargo ships that were traveling to the New World for cargo, the right philosophy for SEO and the right strategies will help organizations weather any storm that comes there way.]]>
On the 9th of August, 2018 at Digital Summit in Tampa, Florida, veteran enterprise SEO, Keith Goode, presented how organizations can shift their overall philosophy and approach to site optimization in order to maintain success regardless of search engine algorithm updates. In the same way that ballast stones stabilized empty or nearly-empty cargo ships that were traveling to the New World for cargo, the right philosophy for SEO and the right strategies will help organizations weather any storm that comes there way.]]> Mon, 13 Aug 2018 19:03:13 GMT /slideshow/steady-success-in-a-changing-search-landscape/109721782 AustinOtaku@slideshare.net(AustinOtaku) Steady Success in a Changing Search Landscape AustinOtaku On the 9th of August, 2018 at Digital Summit in Tampa, Florida, veteran enterprise SEO, Keith Goode, presented how organizations can shift their overall philosophy and approach to site optimization in order to maintain success regardless of search engine algorithm updates. In the same way that ballast stones stabilized empty or nearly-empty cargo ships that were traveling to the New World for cargo, the right philosophy for SEO and the right strategies will help organizations weather any storm that comes there way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/steady-success-in-a-changing-search-landscape-180813190313-thumbnail.jpg?width=120&height=120&fit=bounds" /> On the 9th of August, 2018 at Digital Summit in Tampa, Florida, veteran enterprise SEO, Keith Goode, presented how organizations can shift their overall philosophy and approach to site optimization in order to maintain success regardless of search engine algorithm updates. In the same way that ballast stones stabilized empty or nearly-empty cargo ships that were traveling to the New World for cargo, the right philosophy for SEO and the right strategies will help organizations weather any storm that comes there way.

Steady Success in a Changing Search Landscape from Keith Goode

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0 Enterprise SEO: Understanding the Power and Peril of SEO at Scale /slideshow/enterprise-seo-understanding-the-power-and-peril-of-seo-at-scale/106659687 searchhou-july-19-keith-l-goode-enterprise-seo-180719235242
Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.]]>
Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.]]> Thu, 19 Jul 2018 23:52:42 GMT /slideshow/enterprise-seo-understanding-the-power-and-peril-of-seo-at-scale/106659687 AustinOtaku@slideshare.net(AustinOtaku) Enterprise SEO: Understanding the Power and Peril of SEO at Scale AustinOtaku Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchhou-july-19-keith-l-goode-enterprise-seo-180719235242-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.

Enterprise SEO: Understanding the Power and Peril of SEO at Scale from Keith Goode

]]> 618 1 https://cdn.slidesharecdn.com/ss_thumbnails/searchhou-july-19-keith-l-goode-enterprise-seo-180719235242-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Scaling SEO Across Large Enterprise Ecosystems /slideshow/scaling-seo-across-large-enterprise-ecosystems/90802133 smx-west-2018-keith-goode-enterprise-seos-unite-180315163526
Presented at SMX West in San Jose, California on Wednesday, March 14, 2018, "The Art and Science of Wrangling Chaos into Order: Scaling SEO Across Large Enterprise Ecosystems" shows the challenge of large enterprise, big brand SEO, the current state of affairs, and the ideal state of scaling SEO globally. Keith Goode, SEO Manager for IBM Security, discussed this alongside fellow panelists Eli Schwartz and Laura Lippay and moderator, Chris Sherman. ]]>
Presented at SMX West in San Jose, California on Wednesday, March 14, 2018, "The Art and Science of Wrangling Chaos into Order: Scaling SEO Across Large Enterprise Ecosystems" shows the challenge of large enterprise, big brand SEO, the current state of affairs, and the ideal state of scaling SEO globally. Keith Goode, SEO Manager for IBM Security, discussed this alongside fellow panelists Eli Schwartz and Laura Lippay and moderator, Chris Sherman. ]]> Thu, 15 Mar 2018 16:35:26 GMT /slideshow/scaling-seo-across-large-enterprise-ecosystems/90802133 AustinOtaku@slideshare.net(AustinOtaku) Scaling SEO Across Large Enterprise Ecosystems AustinOtaku Presented at SMX West in San Jose, California on Wednesday, March 14, 2018, "The Art and Science of Wrangling Chaos into Order: Scaling SEO Across Large Enterprise Ecosystems" shows the challenge of large enterprise, big brand SEO, the current state of affairs, and the ideal state of scaling SEO globally. Keith Goode, SEO Manager for IBM Security, discussed this alongside fellow panelists Eli Schwartz and Laura Lippay and moderator, Chris Sherman. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smx-west-2018-keith-goode-enterprise-seos-unite-180315163526-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at SMX West in San Jose, California on Wednesday, March 14, 2018, "The Art and Science of Wrangling Chaos into Order: Scaling SEO Across Large Enterprise Ecosystems" shows the challenge of large enterprise, big brand SEO, the current state of affairs, and the ideal state of scaling SEO globally. Keith Goode, SEO Manager for IBM Security, discussed this alongside fellow panelists Eli Schwartz and Laura Lippay and moderator, Chris Sherman.

Scaling SEO Across Large Enterprise Ecosystems from Keith Goode

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0 In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018 /slideshow/inhouse-seo-teams-and-strategies-that-work-pubcon-austin-2018/88499863 pubcon-austin-2018-in-house-seo-teams-and-strategies-180221130510
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.]]>
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.]]> Wed, 21 Feb 2018 13:05:10 GMT /slideshow/inhouse-seo-teams-and-strategies-that-work-pubcon-austin-2018/88499863 AustinOtaku@slideshare.net(AustinOtaku) In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018 AustinOtaku Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-austin-2018-in-house-seo-teams-and-strategies-180221130510-thumbnail.jpg?width=120&height=120&fit=bounds" /> Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.

In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018 from Keith Goode

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0 Using Competitive Gap Analyses to Discover Low-Hanging Fruit /slideshow/using-competitive-gap-analyses-to-discover-lowhanging-fruit/81825186 pubcon-2017-competive-gap-analyses-low-hanging-fruit-171109220253
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.]]>
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.]]> Thu, 09 Nov 2017 22:02:53 GMT /slideshow/using-competitive-gap-analyses-to-discover-lowhanging-fruit/81825186 AustinOtaku@slideshare.net(AustinOtaku) Using Competitive Gap Analyses to Discover Low-Hanging Fruit AustinOtaku Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-2017-competive-gap-analyses-low-hanging-fruit-171109220253-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.

Using Competitive Gap Analyses to Discover Low-Hanging Fruit from Keith Goode

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0 Enterprise SEO and AI - Houston IMA Interactive Strategies 17 /slideshow/enterprise-seo-and-ai-houston-ima-interactive-strategies-17/79740682 enterpriseseoandai-houstonimais17-september142017-170913200224
Given at the Houston Internet Marketing Association's Interactive Strategies Conference on September 14th, 2017 in Houston, this presentation discusses how enterprise SEO is having to shift its strategies to align to the ever-changing search engine paradigm.]]>
Given at the Houston Internet Marketing Association's Interactive Strategies Conference on September 14th, 2017 in Houston, this presentation discusses how enterprise SEO is having to shift its strategies to align to the ever-changing search engine paradigm.]]> Wed, 13 Sep 2017 20:02:24 GMT /slideshow/enterprise-seo-and-ai-houston-ima-interactive-strategies-17/79740682 AustinOtaku@slideshare.net(AustinOtaku) Enterprise SEO and AI - Houston IMA Interactive Strategies 17 AustinOtaku Given at the Houston Internet Marketing Association's Interactive Strategies Conference on September 14th, 2017 in Houston, this presentation discusses how enterprise SEO is having to shift its strategies to align to the ever-changing search engine paradigm. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/enterpriseseoandai-houstonimais17-september142017-170913200224-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at the Houston Internet Marketing Association's Interactive Strategies Conference on September 14th, 2017 in Houston, this presentation discusses how enterprise SEO is having to shift its strategies to align to the ever-changing search engine paradigm.

Enterprise SEO and AI - Houston IMA Interactive Strategies 17 from Keith Goode

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0 How SEO Ruined the Internet, and How We Can Save It /slideshow/how-seo-ruined-the-internet-and-how-we-can-save-it/72476404 pubcon-sfima-user-centricmodelsforacceleratingrelevance-170222205250
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision. ]]>
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision. ]]> Wed, 22 Feb 2017 20:52:50 GMT /slideshow/how-seo-ruined-the-internet-and-how-we-can-save-it/72476404 AustinOtaku@slideshare.net(AustinOtaku) How SEO Ruined the Internet, and How We Can Save It AustinOtaku Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-sfima-user-centricmodelsforacceleratingrelevance-170222205250-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.

How SEO Ruined the Internet, and How We Can Save It from Keith Goode

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0 Enterprise SEO Strategies and the Art of Resource Alignment /slideshow/enterprise-seo-strategies-and-the-art-of-resource-alignment/67033701 pubconvegas2016-in-houseteambuilding-keithlgoode-161011225334
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.]]>
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.]]> Tue, 11 Oct 2016 22:53:34 GMT /slideshow/enterprise-seo-strategies-and-the-art-of-resource-alignment/67033701 AustinOtaku@slideshare.net(AustinOtaku) Enterprise SEO Strategies and the Art of Resource Alignment AustinOtaku Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubconvegas2016-in-houseteambuilding-keithlgoode-161011225334-thumbnail.jpg?width=120&height=120&fit=bounds" /> Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.

Enterprise SEO Strategies and the Art of Resource Alignment from Keith Goode

]]> 834 7 https://cdn.slidesharecdn.com/ss_thumbnails/pubconvegas2016-in-houseteambuilding-keithlgoode-161011225334-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-AustinOtaku-48x48.jpg?cb=1709937005 Keith Goode has over 15 years of experience in Inhouse SEO, working with some of Austin's top start-up companies, including HomeAway and SpareFoot, and global powerhouses, such as AMD, Dell and IBM. He was the Chief SEO Evangelist for seoClarity, where he provided on-going data-based insights into industry best practices, analysis andstrategy. Currently, Keith is an SEO Product Director for Cox Automotive, working with the Dealer.com platform; providing internal training for marketing, content, and technology teams; and helping spread SEO best practices throughout the organization. keithgoode.com https://cdn.slidesharecdn.com/ss_thumbnails/whenfriendlyfirestrikes-truestories-klg-pubconvegas2024-240308223043-b3da4383-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/when-friendly-fire-strikes-true-stories-pubcon-vegas-2024/266698301 When Friendly Fire Str... https://cdn.slidesharecdn.com/ss_thumbnails/2023-pubconproaustin-navigatingegosredtapeandconflictingpriorities-klg-240127151020-52dc29a9-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2023pubcon-pro-austin-navigating-egos-red-tape-and-conflicting-priorities-klgpptx/265861682 2023-Pubcon Pro Austin... https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2023-in-houseseoproductmanagement-klg-230302201525-5ff40e74-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pubcon-2023-inhouse-seo-product-management/256200601 Pubcon 2023 - In-House...