際際滷shows by User: BBDO / http://www.slideshare.net/images/logo.gif 際際滷shows by User: BBDO / Fri, 24 Jul 2015 16:54:08 GMT 際際滷Share feed for 際際滷shows by User: BBDO Human Nature @Scale /slideshow/human-nature-scale-sxsw/50895740 humannaturescalesxsw-150724165408-lva1-app6892
In todays connected culture, earning and maintaining attention is hard. Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about whats next. Building relationships is about humanity: People respond to being asked for help.. Its no longer about attention or loyalty, its about a shared sense of purpose. From Toms to Patagonia, mission is key. Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obamas digital relationship-building operation. He joins Barefoot Proximitys strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers. 1. How should marketers and movements think about strategy in todays digital climate? Do traditional funnels and channel thinking still matter? 2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale? 3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers dont matter? Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."]]>
In todays connected culture, earning and maintaining attention is hard. Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about whats next. Building relationships is about humanity: People respond to being asked for help.. Its no longer about attention or loyalty, its about a shared sense of purpose. From Toms to Patagonia, mission is key. Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obamas digital relationship-building operation. He joins Barefoot Proximitys strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers. 1. How should marketers and movements think about strategy in todays digital climate? Do traditional funnels and channel thinking still matter? 2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale? 3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers dont matter? Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."]]> Fri, 24 Jul 2015 16:54:08 GMT /slideshow/human-nature-scale-sxsw/50895740 BBDO@slideshare.net(BBDO) Human Nature @Scale BBDO In todays connected culture, earning and maintaining attention is hard. Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about whats next. Building relationships is about humanity: People respond to being asked for help.. Its no longer about attention or loyalty, its about a shared sense of purpose. From Toms to Patagonia, mission is key. Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obamas digital relationship-building operation. He joins Barefoot Proximitys strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers. 1. How should marketers and movements think about strategy in todays digital climate? Do traditional funnels and channel thinking still matter? 2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale? 3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers dont matter? Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/humannaturescalesxsw-150724165408-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In todays connected culture, earning and maintaining attention is hard. Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about whats next. Building relationships is about humanity: People respond to being asked for help.. Its no longer about attention or loyalty, its about a shared sense of purpose. From Toms to Patagonia, mission is key. Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obamas digital relationship-building operation. He joins Barefoot Proximitys strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers. 1. How should marketers and movements think about strategy in todays digital climate? Do traditional funnels and channel thinking still matter? 2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale? 3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers dont matter? Find out the answer to these questions in BBDO + Proximity&#39;s presentation, &quot;Human Nature @Scale.&quot;
Human Nature @Scale from BBDO
]]> 3139 7 https://cdn.slidesharecdn.com/ss_thumbnails/humannaturescalesxsw-150724165408-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation /slideshow/best-of-sxsw-pitch-session/46429434 bestofsxsw-pitchsession-150329203536-conversion-gate01
SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this years festival. Most of these are put forth as they might apply to an entire agency or all kinds of brands which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.]]>
SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this years festival. Most of these are put forth as they might apply to an entire agency or all kinds of brands which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.]]> Sun, 29 Mar 2015 20:35:36 GMT /slideshow/best-of-sxsw-pitch-session/46429434 BBDO@slideshare.net(BBDO) Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation BBDO SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this years festival. Most of these are put forth as they might apply to an entire agency or all kinds of brands which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bestofsxsw-pitchsession-150329203536-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this years festival. Most of these are put forth as they might apply to an entire agency or all kinds of brands which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.
Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation from BBDO
]]> 7842 8 https://cdn.slidesharecdn.com/ss_thumbnails/bestofsxsw-pitchsession-150329203536-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Digital Lab @ SXSW 2015: Don't Miss These Panels! /slideshow/digital-lab-sxsw-2015-dont-miss-these-panels/45762097 206789nndgisxswfinalv6-150312114140-conversion-gate01
SXSW Interactive 2015 is set to take off! This years festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make. So, the Digital Lab has assembled its own day-by-day curated tour of SXSW specifically for brands and marketers. Well also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.]]>
SXSW Interactive 2015 is set to take off! This years festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make. So, the Digital Lab has assembled its own day-by-day curated tour of SXSW specifically for brands and marketers. Well also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.]]> Thu, 12 Mar 2015 11:41:39 GMT /slideshow/digital-lab-sxsw-2015-dont-miss-these-panels/45762097 BBDO@slideshare.net(BBDO) The Digital Lab @ SXSW 2015: Don't Miss These Panels! BBDO SXSW Interactive 2015 is set to take off! This years festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make. So, the Digital Lab has assembled its own day-by-day curated tour of SXSW specifically for brands and marketers. Well also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/206789nndgisxswfinalv6-150312114140-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SXSW Interactive 2015 is set to take off! This years festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make. So, the Digital Lab has assembled its own day-by-day curated tour of SXSW specifically for brands and marketers. Well also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
The Digital Lab @ SXSW 2015: Don't Miss These Panels! from BBDO
]]> 7528 9 https://cdn.slidesharecdn.com/ss_thumbnails/206789nndgisxswfinalv6-150312114140-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 CES Recap: Everything Brands and Marketers Need To Know /BBDO/ces-2015-official-digital-lab-recap ceslabrecap-150111130854-conversion-gate01
CES 2015 has come to an end. Check out what we've learned and see what is most relevant for brands and marketers in the Digital Lab's official recap.]]>
CES 2015 has come to an end. Check out what we've learned and see what is most relevant for brands and marketers in the Digital Lab's official recap.]]> Sun, 11 Jan 2015 13:08:54 GMT /BBDO/ces-2015-official-digital-lab-recap BBDO@slideshare.net(BBDO) Digital Lab CES Recap -- Everything Brands and Marketers Need To Know BBDO CES 2015 has come to an end. Check out what we've learned and see what is most relevant for brands and marketers in the Digital Lab's official recap. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ceslabrecap-150111130854-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> CES 2015 has come to an end. Check out what we&#39;ve learned and see what is most relevant for brands and marketers in the Digital Lab&#39;s official recap.
Digital Lab CES Recap -- Everything Brands and Marketers Need To Know from BBDO
]]> 10027 9 https://cdn.slidesharecdn.com/ss_thumbnails/ceslabrecap-150111130854-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Preview of CES 2015 /slideshow/preview-of-ces-2015/43188557 ceslabpreview-150104132245-conversion-gate02
Heading to CES? Here are some of the key trends and technologies that brands and advertisers should be looking for!]]>
Heading to CES? Here are some of the key trends and technologies that brands and advertisers should be looking for!]]> Sun, 04 Jan 2015 13:22:44 GMT /slideshow/preview-of-ces-2015/43188557 BBDO@slideshare.net(BBDO) Preview of CES 2015 BBDO Heading to CES? Here are some of the key trends and technologies that brands and advertisers should be looking for! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ceslabpreview-150104132245-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Heading to CES? Here are some of the key trends and technologies that brands and advertisers should be looking for!
Preview of CES 2015 from BBDO
]]> 9465 10 https://cdn.slidesharecdn.com/ss_thumbnails/ceslabpreview-150104132245-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Finding Value in Emerging Technology /slideshow/finding-value-in-emerging-technology/42879858 203149pygenthoughtpapertechnologyv6hi-141219140911-conversion-gate02
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.]]>
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.]]> Fri, 19 Dec 2014 14:09:10 GMT /slideshow/finding-value-in-emerging-technology/42879858 BBDO@slideshare.net(BBDO) Finding Value in Emerging Technology BBDO With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/203149pygenthoughtpapertechnologyv6hi-141219140911-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Finding Value in Emerging Technology from BBDO
]]> 7631 12 https://cdn.slidesharecdn.com/ss_thumbnails/203149pygenthoughtpapertechnologyv6hi-141219140911-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Responsive & Adaptive Design: Delivering Websites That Delight Your Users /slideshow/20111-9-nndgithought-paperuxv11highpages/42679600 201119nndgithoughtpaperuxv11highpages-141213171232-conversion-gate01
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.]]>
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.]]> Sat, 13 Dec 2014 17:12:32 GMT /slideshow/20111-9-nndgithought-paperuxv11highpages/42679600 BBDO@slideshare.net(BBDO) Responsive & Adaptive Design: Delivering Websites That Delight Your Users BBDO Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201119nndgithoughtpaperuxv11highpages-141213171232-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
Responsive & Adaptive Design: Delivering Websites That Delight Your Users from BBDO
]]> 1983 4 https://cdn.slidesharecdn.com/ss_thumbnails/201119nndgithoughtpaperuxv11highpages-141213171232-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Social CRM: Laying the Foundation /slideshow/social-crm-41266434/41266434 201189pygensocialcrmthoughtpapv52-141107114452-conversion-gate02
Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.]]>
Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.]]> Fri, 07 Nov 2014 11:44:52 GMT /slideshow/social-crm-41266434/41266434 BBDO@slideshare.net(BBDO) Social CRM: Laying the Foundation BBDO Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201189pygensocialcrmthoughtpapv52-141107114452-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.
Social CRM: Laying the Foundation from BBDO
]]> 6387 8 https://cdn.slidesharecdn.com/ss_thumbnails/201189pygensocialcrmthoughtpapv52-141107114452-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Atlas: Facebook's Next-Generation Advertising Platform /slideshow/atlas-facebooks-nextgeneration-advertising-platform/40685435 201829nndgiatlaspaperv4-141024095836-conversion-gate02
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.]]>
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.]]> Fri, 24 Oct 2014 09:58:36 GMT /slideshow/atlas-facebooks-nextgeneration-advertising-platform/40685435 BBDO@slideshare.net(BBDO) Atlas: Facebook's Next-Generation Advertising Platform BBDO Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/201829nndgiatlaspaperv4-141024095836-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
Atlas: Facebook's Next-Generation Advertising Platform from BBDO
]]> 4595 10 https://cdn.slidesharecdn.com/ss_thumbnails/201829nndgiatlaspaperv4-141024095836-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Harnessing the Power of Social Media Influencers /slideshow/harnessing-the-power-of-social-media-influencers/39436412 200029pydgisocinfluenceforposting-140923123302-phpapp01
Social media influencers are not replacements for celebrities. They are the new celebrities. This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.]]>
Social media influencers are not replacements for celebrities. They are the new celebrities. This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.]]> Tue, 23 Sep 2014 12:33:02 GMT /slideshow/harnessing-the-power-of-social-media-influencers/39436412 BBDO@slideshare.net(BBDO) Harnessing the Power of Social Media Influencers BBDO Social media influencers are not replacements for celebrities. They are the new celebrities. This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/200029pydgisocinfluenceforposting-140923123302-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media influencers are not replacements for celebrities. They are the new celebrities. This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Harnessing the Power of Social Media Influencers from BBDO
]]> 42759 51 https://cdn.slidesharecdn.com/ss_thumbnails/200029pydgisocinfluenceforposting-140923123302-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Twitter's New Organic Tweet Analytics Dashboard: 3 Key Takeaways for Marketers /slideshow/twitter-37051455/37051455 197839pygentwitterinfographicv3-140716105845-phpapp01
Twitter's new analytics platform gives marketers a new suite of tools to monitor the impact that their unpaid content is having on the platform.]]>
Twitter's new analytics platform gives marketers a new suite of tools to monitor the impact that their unpaid content is having on the platform.]]> Wed, 16 Jul 2014 10:58:45 GMT /slideshow/twitter-37051455/37051455 BBDO@slideshare.net(BBDO) Twitter's New Organic Tweet Analytics Dashboard: 3 Key Takeaways for Marketers BBDO Twitter's new analytics platform gives marketers a new suite of tools to monitor the impact that their unpaid content is having on the platform. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/197839pygentwitterinfographicv3-140716105845-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Twitter&#39;s new analytics platform gives marketers a new suite of tools to monitor the impact that their unpaid content is having on the platform.
Twitter's New Organic Tweet Analytics Dashboard: 3 Key Takeaways for Marketers from BBDO
]]> 2110 2 https://cdn.slidesharecdn.com/ss_thumbnails/197839pygentwitterinfographicv3-140716105845-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Navigating the New Era of Facebook /slideshow/navigating-the-new-era-of-facebook/36851067 196439pygenthoughtpaperfacebookv9-140710160941-phpapp02
The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era.]]>
The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era.]]> Thu, 10 Jul 2014 16:09:41 GMT /slideshow/navigating-the-new-era-of-facebook/36851067 BBDO@slideshare.net(BBDO) Navigating the New Era of Facebook BBDO The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/196439pygenthoughtpaperfacebookv9-140710160941-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era.
Navigating the New Era of Facebook from BBDO
]]> 2572 8 https://cdn.slidesharecdn.com/ss_thumbnails/196439pygenthoughtpaperfacebookv9-140710160941-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Beacon Technology: What Brands and Marketers Need to Know /slideshow/beacon-technology-what-brands-and-marketers-need-to-know/35844180 beacons-whatbrandsneedtoknow-140613112904-phpapp01
Beacon technology has the potential to disrupt the way brandsparticularly retail brandsthink about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users interests, intent and physical location. ]]>
Beacon technology has the potential to disrupt the way brandsparticularly retail brandsthink about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users interests, intent and physical location. ]]> Fri, 13 Jun 2014 11:29:04 GMT /slideshow/beacon-technology-what-brands-and-marketers-need-to-know/35844180 BBDO@slideshare.net(BBDO) Beacon Technology: What Brands and Marketers Need to Know BBDO Beacon technology has the potential to disrupt the way brandsparticularly retail brandsthink about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users interests, intent and physical location. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beacons-whatbrandsneedtoknow-140613112904-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Beacon technology has the potential to disrupt the way brandsparticularly retail brandsthink about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users interests, intent and physical location.
Beacon Technology: What Brands and Marketers Need to Know from BBDO
]]> 10088 11 https://cdn.slidesharecdn.com/ss_thumbnails/beacons-whatbrandsneedtoknow-140613112904-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 APIs: The Building Blocks of the Future /slideshow/apis-the-buildingblocksofthefuture/28647035 apisbuildingblocksofthefuture-131126130118-phpapp01
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs. Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.]]>
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs. Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.]]> Tue, 26 Nov 2013 13:01:18 GMT /slideshow/apis-the-buildingblocksofthefuture/28647035 BBDO@slideshare.net(BBDO) APIs: The Building Blocks of the Future BBDO Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs. Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apisbuildingblocksofthefuture-131126130118-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users&#39; identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers&#39; changing status and needs. Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
APIs: The Building Blocks of the Future from BBDO
]]> 11401 7 https://cdn.slidesharecdn.com/ss_thumbnails/apisbuildingblocksofthefuture-131126130118-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Future Built on APIs /slideshow/the-future-on-apis/28285450 188259pygenapithoughtpaperversus-131115095042-phpapp01
As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects.]]>
As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects.]]> Fri, 15 Nov 2013 09:50:42 GMT /slideshow/the-future-on-apis/28285450 BBDO@slideshare.net(BBDO) The Future Built on APIs BBDO As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/188259pygenapithoughtpaperversus-131115095042-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects.
The Future Built on APIs from BBDO
]]> 4708 7 https://cdn.slidesharecdn.com/ss_thumbnails/188259pygenapithoughtpaperversus-131115095042-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Millennials: Eating Out Of Both Sides Of Their Mouths /BBDO/new-infographic-28173989 newinfographic-131112154706-phpapp02
Some stats for you to chew on about the next generation of eaters and their habits.]]>
Some stats for you to chew on about the next generation of eaters and their habits.]]> Tue, 12 Nov 2013 15:47:06 GMT /BBDO/new-infographic-28173989 BBDO@slideshare.net(BBDO) Millennials: Eating Out Of Both Sides Of Their Mouths BBDO Some stats for you to chew on about the next generation of eaters and their habits. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newinfographic-131112154706-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Some stats for you to chew on about the next generation of eaters and their habits.
Millennials: Eating Out Of Both Sides Of Their Mouths from BBDO
]]> 1566 2 https://cdn.slidesharecdn.com/ss_thumbnails/newinfographic-131112154706-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Multi-screen Olympics /slideshow/olympic-multiscreen/28173625 olympicmultiscreen-131112153331-phpapp02
in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report "Meet the Screens" taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content.]]>
in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report "Meet the Screens" taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content.]]> Tue, 12 Nov 2013 15:33:30 GMT /slideshow/olympic-multiscreen/28173625 BBDO@slideshare.net(BBDO) The Multi-screen Olympics BBDO in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report "Meet the Screens" taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/olympicmultiscreen-131112153331-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report &quot;Meet the Screens&quot; taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content.
The Multi-screen Olympics from BBDO
]]> 650 2 https://cdn.slidesharecdn.com/ss_thumbnails/olympicmultiscreen-131112153331-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Seducing the Social Super Ego /slideshow/51400682-socialsuperego/26328322 51400682-social-super-ego-130918180743-phpapp01
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super... ]]>
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super... ]]> Wed, 18 Sep 2013 18:07:43 GMT /slideshow/51400682-socialsuperego/26328322 BBDO@slideshare.net(BBDO) Seducing the Social Super Ego BBDO A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/51400682-social-super-ego-130918180743-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
Seducing the Social Super Ego from BBDO
]]> 2754 15 https://cdn.slidesharecdn.com/ss_thumbnails/51400682-social-super-ego-130918180743-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 QR Codes: A Point of View /slideshow/43210587-qrcodesapointofview/26328321 43210587-qr-codes-a-point-of-view-130918180740-phpapp02
A white paper presented by Edwin Philogene for the Digital Lab covering the origins, mechanics, applications and prospects of QR Code and 2D code...]]>
A white paper presented by Edwin Philogene for the Digital Lab covering the origins, mechanics, applications and prospects of QR Code and 2D code...]]> Wed, 18 Sep 2013 18:07:40 GMT /slideshow/43210587-qrcodesapointofview/26328321 BBDO@slideshare.net(BBDO) QR Codes: A Point of View BBDO A white paper presented by Edwin Philogene for the Digital Lab covering the origins, mechanics, applications and prospects of QR Code and 2D code... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/43210587-qr-codes-a-point-of-view-130918180740-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A white paper presented by Edwin Philogene for the Digital Lab covering the origins, mechanics, applications and prospects of QR Code and 2D code...
QR Codes: A Point of View from BBDO
]]> 5466 23 https://cdn.slidesharecdn.com/ss_thumbnails/43210587-qr-codes-a-point-of-view-130918180740-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Branded Entertainment /slideshow/38036946-brandedentertainment/26328320 38036946-branded-entertainment-130918180736-phpapp02
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...]]>
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...]]> Wed, 18 Sep 2013 18:07:36 GMT /slideshow/38036946-brandedentertainment/26328320 BBDO@slideshare.net(BBDO) Branded Entertainment BBDO A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/38036946-branded-entertainment-130918180736-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
Branded Entertainment from BBDO
]]> 7012 21 https://cdn.slidesharecdn.com/ss_thumbnails/38036946-branded-entertainment-130918180736-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-BBDO-48x48.jpg?cb=1528994243 WHAT IS BBDO DIGITAL LAB? Created by the joint effort of the worlds pre-eminent advertising agency network and digital services firm, BBDO and Proximity Worldwide respectively, the Digital Lab is the marketplaces first complete world-class education and innovation-centered seminar series designed to fully prepare todays business managers to recognize and exploit the sweeping forces of interactive marketing and digital change. The Digital Lab accomplishes this by driving new modes of thinking, spearheading radical business models and imbuing the DNA of corporate organizations with game-changing ideas for positive measurable impact and marketplace success. digitallabblog.com https://cdn.slidesharecdn.com/ss_thumbnails/humannaturescalesxsw-150724165408-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/human-nature-scale-sxsw/50895740 Human Nature @Scale https://cdn.slidesharecdn.com/ss_thumbnails/bestofsxsw-pitchsession-150329203536-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/best-of-sxsw-pitch-session/46429434 Digital Lab SXSW Recap... https://cdn.slidesharecdn.com/ss_thumbnails/206789nndgisxswfinalv6-150312114140-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-lab-sxsw-2015-dont-miss-these-panels/45762097 The Digital Lab @ SXSW...