ºÝºÝߣshows by User: BRANDAVIATORS / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: BRANDAVIATORS / Tue, 16 Apr 2019 18:12:03 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: BRANDAVIATORS Clou Reviews Living Brands /slideshow/clou-reviews-living-brands/141037391 clou-livingbrandsreview-190416181203
CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf]]>
CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf]]> Tue, 16 Apr 2019 18:12:03 GMT /slideshow/clou-reviews-living-brands/141037391 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) Clou Reviews Living Brands BRANDAVIATORS CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clou-livingbrandsreview-190416181203-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology &amp; Neuroscience Shape Consumer Behaviour &amp; Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf
Clou Reviews Living Brands from BRAND AVIATORS
]]> 542 7 https://cdn.slidesharecdn.com/ss_thumbnails/clou-livingbrandsreview-190416181203-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The 13 Principles_of_Evolutionary_Marketing /slideshow/the-13-principlesofevolutionarymarketing/132381743 the13principlesofevolutionarymarketing-190219093801
This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice.]]>
This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice.]]> Tue, 19 Feb 2019 09:38:01 GMT /slideshow/the-13-principlesofevolutionarymarketing/132381743 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) The 13 Principles_of_Evolutionary_Marketing BRANDAVIATORS This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the13principlesofevolutionarymarketing-190219093801-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice.
The 13 Principles_of_Evolutionary_Marketing from BRAND AVIATORS
]]> 261 2 https://cdn.slidesharecdn.com/ss_thumbnails/the13principlesofevolutionarymarketing-190219093801-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Living brands press release /slideshow/living-brands-press-release/117260531 livingbrands-pressrelease-180929065144
Living Brands. Press Release London Launch.]]>
Living Brands. Press Release London Launch.]]> Sat, 29 Sep 2018 06:51:44 GMT /slideshow/living-brands-press-release/117260531 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) Living brands press release BRANDAVIATORS Living Brands. Press Release London Launch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/livingbrands-pressrelease-180929065144-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Living Brands. Press Release London Launch.
Living brands press release from BRAND AVIATORS
]]> 521 3 https://cdn.slidesharecdn.com/ss_thumbnails/livingbrands-pressrelease-180929065144-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cracking The Success Code Of Coke /slideshow/cracking-the-success-code-of-coke/76400531 crackingthesuccesscodeofcoke-170527082435
This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORSâ„¢ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.]]>
This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORSâ„¢ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.]]> Sat, 27 May 2017 08:24:35 GMT /slideshow/cracking-the-success-code-of-coke/76400531 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) Cracking The Success Code Of Coke BRANDAVIATORS This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORSâ„¢ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/crackingthesuccesscodeofcoke-170527082435-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORSâ„¢ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.
Cracking The Success Code Of Coke from BRAND AVIATORS
]]> 693 3 https://cdn.slidesharecdn.com/ss_thumbnails/crackingthesuccesscodeofcoke-170527082435-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Fabric & Home Care Brands Through Human Fundamentals /slideshow/redefining-fabric-home-care-brands-through-human-fundamentals/76094267 redefiningfabrichomecarebrandsthroughhumanfundamentals-170518134826
This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Thu, 18 May 2017 13:48:26 GMT /slideshow/redefining-fabric-home-care-brands-through-human-fundamentals/76094267 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Fabric & Home Care Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningfabrichomecarebrandsthroughhumanfundamentals-170518134826-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Fabric & Home Care Brands Through Human Fundamentals from BRAND AVIATORS
]]> 455 3 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningfabrichomecarebrandsthroughhumanfundamentals-170518134826-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Hamburger Brands Through Human Fundamentals /slideshow/redefining-hamburger-brands-through-human-fundamentals/76025321 redefininghamburgerbrandsthroughhumanfundamentals-170516153210
This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Tue, 16 May 2017 15:32:10 GMT /slideshow/redefining-hamburger-brands-through-human-fundamentals/76025321 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Hamburger Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefininghamburgerbrandsthroughhumanfundamentals-170516153210-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Hamburger Brands Through Human Fundamentals from BRAND AVIATORS
]]> 281 5 https://cdn.slidesharecdn.com/ss_thumbnails/redefininghamburgerbrandsthroughhumanfundamentals-170516153210-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Doll Brands Through Human Fundamentals /slideshow/redefining-doll-brands-through-human-fundamentals/76017276 redefiningdollbrandsthroughhumanfundamentals-170516112150
This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Tue, 16 May 2017 11:21:50 GMT /slideshow/redefining-doll-brands-through-human-fundamentals/76017276 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Doll Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningdollbrandsthroughhumanfundamentals-170516112150-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Doll Brands Through Human Fundamentals from BRAND AVIATORS
]]> 221 3 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningdollbrandsthroughhumanfundamentals-170516112150-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Watches Brands Through Human Fundamentals /slideshow/redefining-watches-brands-through-human-fundamentals/76009946 redefiningwatchesbrandsthroughhumanfundamentals-170516064605
This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Tue, 16 May 2017 06:46:05 GMT /slideshow/redefining-watches-brands-through-human-fundamentals/76009946 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Watches Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningwatchesbrandsthroughhumanfundamentals-170516064605-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Watches Brands Through Human Fundamentals from BRAND AVIATORS
]]> 207 3 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningwatchesbrandsthroughhumanfundamentals-170516064605-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Technology Brands Through Human Fundamentals /slideshow/redefining-technology-brands-through-human-fundamentals/75992564 redefiningtechnologybrandsthroughhumanfundamentals-170515170826
This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Mon, 15 May 2017 17:08:25 GMT /slideshow/redefining-technology-brands-through-human-fundamentals/75992564 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Technology Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningtechnologybrandsthroughhumanfundamentals-170515170826-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Technology Brands Through Human Fundamentals from BRAND AVIATORS
]]> 237 3 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningtechnologybrandsthroughhumanfundamentals-170515170826-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Lipstick Brands Through Human Fundamentals /slideshow/redefining-lipstick-brands-through-human-fundamentals/75965605 redefininglipstickbrandsthroughhumanfundamentals-170514185720
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Sun, 14 May 2017 18:57:20 GMT /slideshow/redefining-lipstick-brands-through-human-fundamentals/75965605 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Lipstick Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefininglipstickbrandsthroughhumanfundamentals-170514185720-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Lipstick Brands Through Human Fundamentals from BRAND AVIATORS
]]> 300 4 https://cdn.slidesharecdn.com/ss_thumbnails/redefininglipstickbrandsthroughhumanfundamentals-170514185720-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Eyewear Brands Through Human Fundamentals /slideshow/redefining-eyewear-brands-through-human-fundamentals/75948426 redefiningeyewearbrandsthroughhumanfundamentals-170513172155
This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Sat, 13 May 2017 17:21:55 GMT /slideshow/redefining-eyewear-brands-through-human-fundamentals/75948426 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Eyewear Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningeyewearbrandsthroughhumanfundamentals-170513172155-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Eyewear Brands Through Human Fundamentals from BRAND AVIATORS
]]> 283 3 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningeyewearbrandsthroughhumanfundamentals-170513172155-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Perfume Brands Through Human Fundamentals /BRANDAVIATORS/redefining-perfume-brands-through-human-fundamentals redefiningperfumebrandsthroughhumanfundamentals-170513140604
This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Sat, 13 May 2017 14:06:04 GMT /BRANDAVIATORS/redefining-perfume-brands-through-human-fundamentals BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Perfume Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningperfumebrandsthroughhumanfundamentals-170513140604-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Perfume Brands Through Human Fundamentals from BRAND AVIATORS
]]> 459 4 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningperfumebrandsthroughhumanfundamentals-170513140604-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Chewing Gum Brands Through Human Fundamentals /slideshow/redefining-chewing-gum-through-human-fundamentals/75943251 redefiningchewinggumthroughhumanfundamentals-170513112725
This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Sat, 13 May 2017 11:27:25 GMT /slideshow/redefining-chewing-gum-through-human-fundamentals/75943251 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Chewing Gum Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningchewinggumthroughhumanfundamentals-170513112725-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Chewing Gum Brands Through Human Fundamentals from BRAND AVIATORS
]]> 511 4 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningchewinggumthroughhumanfundamentals-170513112725-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Brands Through Human Fundamentals /slideshow/redefining-brands-through-human-fundamentals/75939993 redefiningbrandsthroughhumanfundamentals-170513072752
This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]>
This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. ]]> Sat, 13 May 2017 07:27:52 GMT /slideshow/redefining-brands-through-human-fundamentals/75939993 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Brands Through Human Fundamentals BRANDAVIATORS This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningbrandsthroughhumanfundamentals-170513072752-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Brands Through Human Fundamentals from BRAND AVIATORS
]]> 288 4 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningbrandsthroughhumanfundamentals-170513072752-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Trainer Brands Through Human Fundamentals /BRANDAVIATORS/redefining-trainer-brands-through-human-fundamentals-75860209 redefiningtrainerbrandsthroughhumanfundamentals-170510172405
Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue. ]]>
Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue. ]]> Wed, 10 May 2017 17:24:05 GMT /BRANDAVIATORS/redefining-trainer-brands-through-human-fundamentals-75860209 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Trainer Brands Through Human Fundamentals BRANDAVIATORS Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningtrainerbrandsthroughhumanfundamentals-170510172405-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Trainer Brands Through Human Fundamentals from BRAND AVIATORS
]]> 174 2 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningtrainerbrandsthroughhumanfundamentals-170510172405-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Underwear Brands Through Human Fundamentals /slideshow/redefining-underwear-brands-through-human-fundamentals/75859065 redefiningunderwearbrandsthroughhumanfundamentals-170510164950
Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue. ]]>
Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue. ]]> Wed, 10 May 2017 16:49:50 GMT /slideshow/redefining-underwear-brands-through-human-fundamentals/75859065 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Underwear Brands Through Human Fundamentals BRANDAVIATORS Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningunderwearbrandsthroughhumanfundamentals-170510164950-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Underwear Brands Through Human Fundamentals from BRAND AVIATORS
]]> 264 2 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningunderwearbrandsthroughhumanfundamentals-170510164950-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Toy Brands Through Human Fundamentals /slideshow/redefining-toy-brands-through-human-fundamentals/75748758 redefiningtoybrandsthroughhumanfundamentals-170507113952
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.]]>
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.]]> Sun, 07 May 2017 11:39:52 GMT /slideshow/redefining-toy-brands-through-human-fundamentals/75748758 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Toy Brands Through Human Fundamentals BRANDAVIATORS Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningtoybrandsthroughhumanfundamentals-170507113952-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
(Re)defining Toy Brands Through Human Fundamentals from BRAND AVIATORS
]]> 413 5 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningtoybrandsthroughhumanfundamentals-170507113952-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Confectionery Brands Through Human Fundamentals /slideshow/redefining-confectionery-brands-through-human-fundamentals/75748640 redefiningconfectionerybrandsthroughhumanfundamentals-170507112947
Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level. ]]>
Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level. ]]> Sun, 07 May 2017 11:29:47 GMT /slideshow/redefining-confectionery-brands-through-human-fundamentals/75748640 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Confectionery Brands Through Human Fundamentals BRANDAVIATORS Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningconfectionerybrandsthroughhumanfundamentals-170507112947-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level.
(Re)defining Confectionery Brands Through Human Fundamentals from BRAND AVIATORS
]]> 273 3 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningconfectionerybrandsthroughhumanfundamentals-170507112947-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Medicine Brands Through Human Fundamentals /slideshow/redefining-medicine-brands-through-human-fundamentals/75748214 redefiningmedicinebrandsthroughhumanfundamentals-170507105617
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue. ]]>
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue. ]]> Sun, 07 May 2017 10:56:17 GMT /slideshow/redefining-medicine-brands-through-human-fundamentals/75748214 BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Medicine Brands Through Human Fundamentals BRANDAVIATORS Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningmedicinebrandsthroughhumanfundamentals-170507105617-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Medicine Brands Through Human Fundamentals from BRAND AVIATORS
]]> 169 6 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningmedicinebrandsthroughhumanfundamentals-170507105617-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 (Re)defining Leisure Travel Brands Through Human Fundamentals /BRANDAVIATORS/redefining-leisure-travel-brands-through-human-fundamentals redefiningleisuretravelbrandsthroughhumanfundamentals-170507104709
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.]]>
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.]]> Sun, 07 May 2017 10:47:09 GMT /BRANDAVIATORS/redefining-leisure-travel-brands-through-human-fundamentals BRANDAVIATORS@slideshare.net(BRANDAVIATORS) (Re)defining Leisure Travel Brands Through Human Fundamentals BRANDAVIATORS Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redefiningleisuretravelbrandsthroughhumanfundamentals-170507104709-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Leisure Travel Brands Through Human Fundamentals from BRAND AVIATORS
]]> 272 4 https://cdn.slidesharecdn.com/ss_thumbnails/redefiningleisuretravelbrandsthroughhumanfundamentals-170507104709-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-BRANDAVIATORS-48x48.jpg?cb=1734946507 I have developed and applied with multinational clients the most integrated model to date for shaping brand strategy based on an evolutionary and neuroscientific approach. Current models employed by most multinationals to shape brand strategy are based on traditional motivation theories and psychology, such as Jungian or Adlerian psychology. My pioneering model The Wheel Of Motivesâ„¢ assembles our fundamental human motives at the deepest levels of their deployment, all the way from their biological value to the neurosystems they engage in our brain; the cognitive operations and psychological states they activate; the major sociocultural reinforcers they cause; and the rich hierarchy of i... www.brandaviators.com https://cdn.slidesharecdn.com/ss_thumbnails/clou-livingbrandsreview-190416181203-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/clou-reviews-living-brands/141037391 Clou Reviews Living Br... https://cdn.slidesharecdn.com/ss_thumbnails/the13principlesofevolutionarymarketing-190219093801-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-13-principlesofevolutionarymarketing/132381743 The 13 Principles_of_E... https://cdn.slidesharecdn.com/ss_thumbnails/livingbrands-pressrelease-180929065144-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/living-brands-press-release/117260531 Living brands press ...