際際滷shows by User: BergeronCreativeStudios / http://www.slideshare.net/images/logo.gif 際際滷shows by User: BergeronCreativeStudios / Wed, 12 Sep 2012 16:07:06 GMT 際際滷Share feed for 際際滷shows by User: BergeronCreativeStudios Bergeron Creative Studios on Brand Positioning /slideshow/bergeron-creative-studios-on-brand-positioning/14267634 bcsibrandpositioningpresentationfnl-120912160708-phpapp01
The Three P's of Brand Positioning]]>
The Three P's of Brand Positioning]]> Wed, 12 Sep 2012 16:07:06 GMT /slideshow/bergeron-creative-studios-on-brand-positioning/14267634 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Bergeron Creative Studios on Brand Positioning BergeronCreativeStudios The Three P's of Brand Positioning <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bcsibrandpositioningpresentationfnl-120912160708-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Three P&#39;s of Brand Positioning
Bergeron Creative Studios on Brand Positioning from Bergeron Creative Studios
]]> 882 2 https://cdn.slidesharecdn.com/ss_thumbnails/bcsibrandpositioningpresentationfnl-120912160708-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Andy Warhol Predicted Social Media In 1969 /slideshow/andy-warhol-social-media-v2/13471707 andywarholsocialmediav2-120627090359-phpapp01
Did Andy Warhol predict Social Media? I think so. Take a look and let me know what you think. NEWDA presentation, 6/2012]]>
Did Andy Warhol predict Social Media? I think so. Take a look and let me know what you think. NEWDA presentation, 6/2012]]> Wed, 27 Jun 2012 09:03:57 GMT /slideshow/andy-warhol-social-media-v2/13471707 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) How Andy Warhol Predicted Social Media In 1969 BergeronCreativeStudios Did Andy Warhol predict Social Media? I think so. Take a look and let me know what you think. NEWDA presentation, 6/2012 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/andywarholsocialmediav2-120627090359-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Did Andy Warhol predict Social Media? I think so. Take a look and let me know what you think. NEWDA presentation, 6/2012
How Andy Warhol Predicted Social Media In 1969 from Bergeron Creative Studios
]]> 1161 10 https://cdn.slidesharecdn.com/ss_thumbnails/andywarholsocialmediav2-120627090359-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Protrade Financial Creative Presentation /BergeronCreativeStudios/protrade-financial-creative-presentation-12021849 protradefinancialcreativepresentation-120315165422-phpapp01
PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand. ]]>
PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand. ]]> Thu, 15 Mar 2012 12:31:36 GMT /BergeronCreativeStudios/protrade-financial-creative-presentation-12021849 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Protrade Financial Creative Presentation BergeronCreativeStudios PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 鐃200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 鐃50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 鐃20% institutional customers. However, it would desirable to have the 鐃customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. 鐃The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, 鐃combined with the strength of positive associations to the Bull symbol, reinforce 鐃to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement 鐃will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel 鐃of stability, while the black adds a contemporary edge to the brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/protradefinancialcreativepresentation-120315165422-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY &gt;&gt; FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY &gt;&gt; GOALS &amp; OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 鐃200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 鐃50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 鐃20% institutional customers. However, it would desirable to have the 鐃customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept &gt;&gt; NO Bull &gt;&gt; Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. 鐃The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, 鐃combined with the strength of positive associations to the Bull symbol, reinforce 鐃to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement 鐃will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel 鐃of stability, while the black adds a contemporary edge to the brand.
Protrade Financial Creative Presentation from Bergeron Creative Studios
]]> 596 3 https://cdn.slidesharecdn.com/ss_thumbnails/protradefinancialcreativepresentation-120315165422-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Protrade Financial Creative Presentation /slideshow/protrade-financial-creative-presentation/12021846 protradefinancialcreativepresentation-120315165426-phpapp02
PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand. ]]>
PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand. ]]> Thu, 15 Mar 2012 12:31:25 GMT /slideshow/protrade-financial-creative-presentation/12021846 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Protrade Financial Creative Presentation BergeronCreativeStudios PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 鐃200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 鐃50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 鐃20% institutional customers. However, it would desirable to have the 鐃customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. 鐃The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, 鐃combined with the strength of positive associations to the Bull symbol, reinforce 鐃to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement 鐃will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel 鐃of stability, while the black adds a contemporary edge to the brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/protradefinancialcreativepresentation-120315165426-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY &gt;&gt; FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY &gt;&gt; GOALS &amp; OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 鐃200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 鐃50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 鐃20% institutional customers. However, it would desirable to have the 鐃customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept &gt;&gt; NO Bull &gt;&gt; Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. 鐃The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they cant get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, 鐃combined with the strength of positive associations to the Bull symbol, reinforce 鐃to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement 鐃will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. Thats No Bull. Thats Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel 鐃of stability, while the black adds a contemporary edge to the brand.
Protrade Financial Creative Presentation from Bergeron Creative Studios
]]> 391 7 https://cdn.slidesharecdn.com/ss_thumbnails/protradefinancialcreativepresentation-120315165426-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Roche Bros. Supermarket Social Media /slideshow/roche-bros-supermarket-social-media-11940372/11940372 rochebrossupermarketsocialmedia-120309091035-phpapp01
ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location]]>
ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location]]> Fri, 09 Mar 2012 09:10:32 GMT /slideshow/roche-bros-supermarket-social-media-11940372/11940372 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Roche Bros. Supermarket Social Media BergeronCreativeStudios ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rochebrossupermarketsocialmedia-120309091035-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location
Roche Bros. Supermarket Social Media from Bergeron Creative Studios
]]> 764 5 https://cdn.slidesharecdn.com/ss_thumbnails/rochebrossupermarketsocialmedia-120309091035-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Roche Bros. Social Media Plan /slideshow/roche-bros-social-media-plan-11940363/11940363 rochebros-socialmediaplan-120309090941-phpapp01
ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics FacebookGoal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations ]]>
ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics FacebookGoal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations ]]> Fri, 09 Mar 2012 09:09:39 GMT /slideshow/roche-bros-social-media-plan-11940363/11940363 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Roche Bros. Social Media Plan BergeronCreativeStudios ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics Facebook鐃Goal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rochebros-socialmediaplan-120309090941-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics Facebook鐃Goal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 &amp; 3 | Recommendations
Roche Bros. Social Media Plan from Bergeron Creative Studios
]]> 324 2 https://cdn.slidesharecdn.com/ss_thumbnails/rochebros-socialmediaplan-120309090941-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Roche Bros. Social Media Plan /BergeronCreativeStudios/roche-bros-social-media-plan rochebros-socialmediaplan-120309090919-phpapp01
ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics FacebookGoal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations ]]>
ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics FacebookGoal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations ]]> Fri, 09 Mar 2012 09:09:16 GMT /BergeronCreativeStudios/roche-bros-social-media-plan BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Roche Bros. Social Media Plan BergeronCreativeStudios ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics Facebook鐃Goal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rochebros-socialmediaplan-120309090919-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics Facebook鐃Goal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 &amp; 3 | Recommendations
Roche Bros. Social Media Plan from Bergeron Creative Studios
]]> 493 3 https://cdn.slidesharecdn.com/ss_thumbnails/rochebros-socialmediaplan-120309090919-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Roche Bros. Supermarket Social Media /slideshow/roche-bros-supermarket-social-media/11940353 rochebrossupermarketsocialmedia-120309090901-phpapp01
ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location]]>
ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location]]> Fri, 09 Mar 2012 09:08:59 GMT /slideshow/roche-bros-supermarket-social-media/11940353 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Roche Bros. Supermarket Social Media BergeronCreativeStudios ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rochebrossupermarketsocialmedia-120309090901-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ROCHE BROS. SUPERMARKETS Social media: Todays word of mouth 1 February 2012 Roche Bros. Social Media Presentation Consumers CONTROL MARKETING BUILDING loyalty with Raving Fans Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think Social Media: Bigger Than you think THE year millenials surpassed boomers in the workforce. PEOPLE ARE THE MEDIA Types of Social Media Buzz ROCHE BROS. SOCIAL MEDIA Strategy Your website is the Hub Rebranded to reflect feel of Stores Rebranded to reflect feel of Stores Roche Bros. Core Social Media sites Two way conversation Respond to Tweet about Roche Bros. Find your Influencers and Earlyvangelists Twitter Chats Avoiding gluten?, Looking for something healthy? , Check out this meal! Conduct polls Announce Store Events and Promotions Increase Millenial Customer Base Promote Home Delivery Service Promote Creative Entertaining Promote Westboro Location
Roche Bros. Supermarket Social Media from Bergeron Creative Studios
]]> 2916 4 https://cdn.slidesharecdn.com/ss_thumbnails/rochebrossupermarketsocialmedia-120309090901-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Genesis Integrated Brand Strategy /slideshow/genesis-integrated-brand-strategy-11931117/11931117 genesisintegratedbrandstrategy-120308210335-phpapp01
GENESIS CAPITAL ADVISORS, INC. INTEGRATED BRAND STRATEGY | CREATIVE DIRECTION B2B STRATEGY CREATIVE DIRECTION Recent changes in legal and regulatory requirements are making it difficult for small financial planning firms and sole proprietors to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent financial advisors helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. B2B TARGET AUDIENCE Financial Planners 5 years experience $20 $30 million under management $200 - $300k annual revenue $50k in regulatory expenses 1 employee Renting office space Target Geographic Regions New England Massachusetts Rhode Island New Hampshire Southern Maine Genesis affiliate Support Client Service Fast Fund Survey/Financial DNA Client Portal https://www.grendelonline.com/ Portfolio Management Genesis Branded Funds Legal and Regulatory Marketing Brand Recognition Professional Website Internet Marketing Marketing Collateral Drip Marketing B2b interactive Wordpress Platform Content Management System (CMS) B2B WEBSITE MAP Internet Marketing Constant Contact Buy list of Independent Financial Advisors Develop Email Campaign Build landing pages for campaign Unique Phone # http://public.ifbyphone.com/ Unique URL Manage Prospect Database DIRECT RESPONSE Direct Mail Develop Direct Mail Campaign Support Email Campaign Build landing pages for campaign Manage Prospect Database Branding Sales Collateral Create brand image and essence Sales leave behind Re-enforce key differentiators B2C STRATEGY CREATIVE DIRECTION Consumers mistrust large financial institutions since the recession of 2007. According to FT Advisor, Financial institutions will face a backlash from consumers unless they radically change the way they operate. This creates an immediate opportunity for Genesis Advisors to meet the needs of disenchanted consumers with their transparent and tailored approach. RETIRED PERSONS $1M in accumulated retirement saving and other investments Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt UPPER MIDDLE INCOME FIRST STAGE AFFLUENT Consumer needs and desires can be understood and even anticipated based on their life stages, but the financial strategies and tactics available to them vary according to their affluence level. Acxiom has identified 12 consumer segments which reflect this interco]]>
GENESIS CAPITAL ADVISORS, INC. INTEGRATED BRAND STRATEGY | CREATIVE DIRECTION B2B STRATEGY CREATIVE DIRECTION Recent changes in legal and regulatory requirements are making it difficult for small financial planning firms and sole proprietors to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent financial advisors helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. B2B TARGET AUDIENCE Financial Planners 5 years experience $20 $30 million under management $200 - $300k annual revenue $50k in regulatory expenses 1 employee Renting office space Target Geographic Regions New England Massachusetts Rhode Island New Hampshire Southern Maine Genesis affiliate Support Client Service Fast Fund Survey/Financial DNA Client Portal https://www.grendelonline.com/ Portfolio Management Genesis Branded Funds Legal and Regulatory Marketing Brand Recognition Professional Website Internet Marketing Marketing Collateral Drip Marketing B2b interactive Wordpress Platform Content Management System (CMS) B2B WEBSITE MAP Internet Marketing Constant Contact Buy list of Independent Financial Advisors Develop Email Campaign Build landing pages for campaign Unique Phone # http://public.ifbyphone.com/ Unique URL Manage Prospect Database DIRECT RESPONSE Direct Mail Develop Direct Mail Campaign Support Email Campaign Build landing pages for campaign Manage Prospect Database Branding Sales Collateral Create brand image and essence Sales leave behind Re-enforce key differentiators B2C STRATEGY CREATIVE DIRECTION Consumers mistrust large financial institutions since the recession of 2007. According to FT Advisor, Financial institutions will face a backlash from consumers unless they radically change the way they operate. This creates an immediate opportunity for Genesis Advisors to meet the needs of disenchanted consumers with their transparent and tailored approach. RETIRED PERSONS $1M in accumulated retirement saving and other investments Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt UPPER MIDDLE INCOME FIRST STAGE AFFLUENT Consumer needs and desires can be understood and even anticipated based on their life stages, but the financial strategies and tactics available to them vary according to their affluence level. Acxiom has identified 12 consumer segments which reflect this interco]]> Thu, 08 Mar 2012 21:03:33 GMT /slideshow/genesis-integrated-brand-strategy-11931117/11931117 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Genesis Integrated Brand Strategy BergeronCreativeStudios GENESIS CAPITAL ADVISORS, INC. INTEGRATED BRAND STRATEGY | CREATIVE DIRECTION B2B STRATEGY CREATIVE DIRECTION Recent changes in legal and regulatory requirements are making it difficult for small financial planning firms and sole proprietors to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent financial advisors helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. B2B TARGET AUDIENCE Financial Planners 5 years experience $20 $30 million under management $200 - $300k annual revenue $50k in regulatory expenses 1 employee Renting office space Target Geographic Regions New England Massachusetts Rhode Island New Hampshire Southern Maine Genesis affiliate Support Client Service Fast Fund Survey/Financial DNA Client Portal https://www.grendelonline.com/ Portfolio Management Genesis Branded Funds Legal and Regulatory Marketing Brand Recognition Professional Website Internet Marketing Marketing Collateral Drip Marketing B2b interactive Wordpress Platform Content Management System (CMS) B2B WEBSITE MAP Internet Marketing Constant Contact Buy list of Independent Financial Advisors Develop Email Campaign Build landing pages for campaign Unique Phone # http://public.ifbyphone.com/ Unique URL Manage Prospect Database DIRECT RESPONSE Direct Mail Develop Direct Mail Campaign Support Email Campaign Build landing pages for campaign Manage Prospect Database Branding Sales Collateral Create brand image and essence Sales leave behind Re-enforce key differentiators B2C STRATEGY CREATIVE DIRECTION Consumers mistrust large financial institutions since the recession of 2007. According to FT Advisor, Financial institutions will face a backlash from consumers unless they radically change the way they operate. This creates an immediate opportunity for Genesis Advisors to meet the needs of disenchanted consumers with their transparent and tailored approach. RETIRED PERSONS $1M in accumulated retirement鐃 saving and other investments Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt UPPER MIDDLE INCOME FIRST STAGE AFFLUENT Consumer needs and desires can be understood and even anticipated based on their life stages, but the financial strategies and tactics available to them vary according to their affluence level. Acxiom has identified 12 consumer segments which reflect this interco <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/genesisintegratedbrandstrategy-120308210335-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> GENESIS CAPITAL ADVISORS, INC. INTEGRATED BRAND STRATEGY | CREATIVE DIRECTION B2B STRATEGY CREATIVE DIRECTION Recent changes in legal and regulatory requirements are making it difficult for small financial planning firms and sole proprietors to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent financial advisors helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. B2B TARGET AUDIENCE Financial Planners 5 years experience $20 $30 million under management $200 - $300k annual revenue $50k in regulatory expenses 1 employee Renting office space Target Geographic Regions New England Massachusetts Rhode Island New Hampshire Southern Maine Genesis affiliate Support Client Service Fast Fund Survey/Financial DNA Client Portal https://www.grendelonline.com/ Portfolio Management Genesis Branded Funds Legal and Regulatory Marketing Brand Recognition Professional Website Internet Marketing Marketing Collateral Drip Marketing B2b interactive Wordpress Platform Content Management System (CMS) B2B WEBSITE MAP Internet Marketing Constant Contact Buy list of Independent Financial Advisors Develop Email Campaign Build landing pages for campaign Unique Phone # http://public.ifbyphone.com/ Unique URL Manage Prospect Database DIRECT RESPONSE Direct Mail Develop Direct Mail Campaign Support Email Campaign Build landing pages for campaign Manage Prospect Database Branding Sales Collateral Create brand image and essence Sales leave behind Re-enforce key differentiators B2C STRATEGY CREATIVE DIRECTION Consumers mistrust large financial institutions since the recession of 2007. According to FT Advisor, Financial institutions will face a backlash from consumers unless they radically change the way they operate. This creates an immediate opportunity for Genesis Advisors to meet the needs of disenchanted consumers with their transparent and tailored approach. RETIRED PERSONS $1M in accumulated retirement鐃 saving and other investments Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt Dual-income professional family $200k+ gross income $100k+ to invest Kids past college phase Focused on retirement Minimal debt UPPER MIDDLE INCOME FIRST STAGE AFFLUENT Consumer needs and desires can be understood and even anticipated based on their life stages, but the financial strategies and tactics available to them vary according to their affluence level. Acxiom has identified 12 consumer segments which reflect this interco
Genesis Integrated Brand Strategy from Bergeron Creative Studios
]]> 522 8 https://cdn.slidesharecdn.com/ss_thumbnails/genesisintegratedbrandstrategy-120308210335-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Genesis 2012 Marketing Plan /BergeronCreativeStudios/genesis-2012-marketing-plan-11931069 genesis2012marketingplan-120308205941-phpapp01
GENESIS WEALTH ADVISORS, LLC 2012 marketing Plan Wealth advisors & Financial Representatives 25 January 2012 Recent changes in legal and regulatory requirements are making it difficult for small wealth advising firms and financial representatives to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent wealth advisors and financial representatives helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. GO-TO-WEBINAR Setup Creative Services Customize Go-to-Webinar with Genesis branding Design, write and deploy emails Modify Registration Form Develop PowerPoint for Webinar Develop Polls Consulting Services Assist with pre-webinar practice sessions Provide support day of Webinar Record Webinar Branding Differentiation Customer Transparency Genesis Funds have lower fees than the Big Guys Fast Fund Survey/Financial DNA Custom Plans/Funds based on risk tolerance Financial Planners matched by personality profile Presentations in preferred communication style SOCIAL MEDIA Strategy Wealth Advisors Bi-Weekly Posts Corporate LinkedIn Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Build case for becoming an Affiliate LINKED IN YouTube Promote Webinars and Webcasts Video Content Development Initially clips for Go-to-Webinar Recording of 1st Webinar Clips from Paul Presentation Video SOCIAL MEDIA Strategy Wealth Advisors Collaborative contributions Bi-Weekly Posts Linked In, Facebook, Twitter & Networked Blogs Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Make referrals easy Internet Marketing WEALTH ADVISORS & INDIVIDUAL INVESTORS 25 January 2012 Pay per Click (PPC) Google Adwords Target select geographic regions in New England Target select geographic regions in Florida Competitive Review and Analysis Develop keyword strategy Build landing pages for campaigns Unique Phone # http://public.ifbyphone.com/ Benchmark Relevancy Score Monthly tracking and reporting Search engine optimization (SEO) Organic or Natural Search Keyword Research and Analysis Search Engine Placement Positioning Content Analysis and SEO Copywriting for all pages Link Analysis & Link Building Meta Tag Analysis & Implementation Image Tag Analysis & Implementation Text Link Analysis & Implementation Directory Analysis & Free Submissions Site Map Analysis & Implementation Geo Targeting on Google, Yahoo & Bing Maps System ]]>
GENESIS WEALTH ADVISORS, LLC 2012 marketing Plan Wealth advisors & Financial Representatives 25 January 2012 Recent changes in legal and regulatory requirements are making it difficult for small wealth advising firms and financial representatives to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent wealth advisors and financial representatives helping them make more money. The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. GO-TO-WEBINAR Setup Creative Services Customize Go-to-Webinar with Genesis branding Design, write and deploy emails Modify Registration Form Develop PowerPoint for Webinar Develop Polls Consulting Services Assist with pre-webinar practice sessions Provide support day of Webinar Record Webinar Branding Differentiation Customer Transparency Genesis Funds have lower fees than the Big Guys Fast Fund Survey/Financial DNA Custom Plans/Funds based on risk tolerance Financial Planners matched by personality profile Presentations in preferred communication style SOCIAL MEDIA Strategy Wealth Advisors Bi-Weekly Posts Corporate LinkedIn Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Build case for becoming an Affiliate LINKED IN YouTube Promote Webinars and Webcasts Video Content Development Initially clips for Go-to-Webinar Recording of 1st Webinar Clips from Paul Presentation Video SOCIAL MEDIA Strategy Wealth Advisors Collaborative contributions Bi-Weekly Posts Linked In, Facebook, Twitter & Networked Blogs Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Make referrals easy Internet Marketing WEALTH ADVISORS & INDIVIDUAL INVESTORS 25 January 2012 Pay per Click (PPC) Google Adwords Target select geographic regions in New England Target select geographic regions in Florida Competitive Review and Analysis Develop keyword strategy Build landing pages for campaigns Unique Phone # http://public.ifbyphone.com/ Benchmark Relevancy Score Monthly tracking and reporting Search engine optimization (SEO) Organic or Natural Search Keyword Research and Analysis Search Engine Placement Positioning Content Analysis and SEO Copywriting for all pages Link Analysis & Link Building Meta Tag Analysis & Implementation Image Tag Analysis & Implementation Text Link Analysis & Implementation Directory Analysis & Free Submissions Site Map Analysis & Implementation Geo Targeting on Google, Yahoo & Bing Maps System ]]> Thu, 08 Mar 2012 20:59:39 GMT /BergeronCreativeStudios/genesis-2012-marketing-plan-11931069 BergeronCreativeStudios@slideshare.net(BergeronCreativeStudios) Genesis 2012 Marketing Plan BergeronCreativeStudios GENESIS WEALTH ADVISORS, LLC 2012 marketing Plan Wealth advisors & Financial Representatives 25 January 2012 Recent changes in legal and regulatory requirements are making it difficult for small wealth advising firms and financial representatives to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent wealth advisors and financial representatives helping them make more money. 鐃The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. GO-TO-WEBINAR Setup Creative Services Customize Go-to-Webinar with Genesis branding Design, write and deploy emails Modify Registration Form Develop PowerPoint for Webinar Develop Polls Consulting Services Assist with pre-webinar practice sessions Provide support day of Webinar Record Webinar Branding Differentiation Customer Transparency Genesis Funds have lower fees than the Big Guys Fast Fund Survey/Financial DNA Custom Plans/Funds based on risk tolerance Financial Planners matched by personality profile Presentations in preferred communication style SOCIAL MEDIA Strategy Wealth Advisors Bi-Weekly Posts Corporate LinkedIn Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Build case for becoming an Affiliate LINKED IN YouTube Promote Webinars and Webcasts Video Content Development Initially clips for Go-to-Webinar Recording of 1st Webinar Clips from Paul Presentation Video SOCIAL MEDIA Strategy Wealth Advisors Collaborative contributions Bi-Weekly Posts Linked In, Facebook, Twitter & Networked Blogs Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Make referrals easy Internet Marketing WEALTH ADVISORS & INDIVIDUAL INVESTORS 25 January 2012 Pay per Click (PPC) Google Adwords Target select geographic regions in New England Target select geographic regions in Florida Competitive Review and Analysis Develop keyword strategy Build landing pages for campaigns Unique Phone # http://public.ifbyphone.com/ Benchmark Relevancy Score Monthly tracking and reporting Search engine optimization (SEO) Organic or Natural Search Keyword Research and Analysis Search Engine Placement Positioning Content Analysis and SEO Copywriting for all pages Link Analysis & Link Building Meta Tag Analysis & Implementation Image Tag Analysis & Implementation Text Link Analysis & Implementation Directory Analysis & Free Submissions Site Map Analysis & Implementation Geo Targeting on Google, Yahoo & Bing Maps System <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/genesis2012marketingplan-120308205941-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> GENESIS WEALTH ADVISORS, LLC 2012 marketing Plan Wealth advisors &amp; Financial Representatives 25 January 2012 Recent changes in legal and regulatory requirements are making it difficult for small wealth advising firms and financial representatives to compete in todays marketplace especially since the regulations as well as the auditors increasingly favor larger firms. Genesis Advisors wants to grow its firm by attracting independent wealth advisors and financial representatives helping them make more money. 鐃The goal is to add 5 new employees/independent contractors per year for the next decade. Genesis will offer top performers equity positions like a law firm; Associates, Junior Partners and Senior Partners. GO-TO-WEBINAR Setup Creative Services Customize Go-to-Webinar with Genesis branding Design, write and deploy emails Modify Registration Form Develop PowerPoint for Webinar Develop Polls Consulting Services Assist with pre-webinar practice sessions Provide support day of Webinar Record Webinar Branding Differentiation Customer Transparency Genesis Funds have lower fees than the Big Guys Fast Fund Survey/Financial DNA Custom Plans/Funds based on risk tolerance Financial Planners matched by personality profile Presentations in preferred communication style SOCIAL MEDIA Strategy Wealth Advisors Bi-Weekly Posts Corporate LinkedIn Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Build case for becoming an Affiliate LINKED IN YouTube Promote Webinars and Webcasts Video Content Development Initially clips for Go-to-Webinar Recording of 1st Webinar Clips from Paul Presentation Video SOCIAL MEDIA Strategy Wealth Advisors Collaborative contributions Bi-Weekly Posts Linked In, Facebook, Twitter &amp; Networked Blogs Individual LinkedIn pages Initial purpose to garner organic search ranking Build loyal base of fans and followers Provide relevant content Make referrals easy Internet Marketing WEALTH ADVISORS &amp; INDIVIDUAL INVESTORS 25 January 2012 Pay per Click (PPC) Google Adwords Target select geographic regions in New England Target select geographic regions in Florida Competitive Review and Analysis Develop keyword strategy Build landing pages for campaigns Unique Phone # http://public.ifbyphone.com/ Benchmark Relevancy Score Monthly tracking and reporting Search engine optimization (SEO) Organic or Natural Search Keyword Research and Analysis Search Engine Placement Positioning Content Analysis and SEO Copywriting for all pages Link Analysis &amp; Link Building Meta Tag Analysis &amp; Implementation Image Tag Analysis &amp; Implementation Text Link Analysis &amp; Implementation Directory Analysis &amp; Free Submissions Site Map Analysis &amp; Implementation Geo Targeting on Google, Yahoo &amp; Bing Maps System
Genesis 2012 Marketing Plan from Bergeron Creative Studios
]]> 488 5 https://cdn.slidesharecdn.com/ss_thumbnails/genesis2012marketingplan-120308205941-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-BergeronCreativeStudios-48x48.jpg?cb=1523065590 Bergeron Creative Studios, a nationally recognized award-winning branding firm, integrates print, digital and social media with Internet marketing to engage prospects in dialog. We are innovative entrepreneurs who are passionate about ideas. For two decades, fresh ideas grounded in smart strategic thinking have invented and reignited brands to achieve measurable marketing results. We do not simply respond to requests, we anticipate needs. Lets collaborate to create the momentum to help you win. Comprehensive Integrated Solutions Brand positioning, identity and naming Packaging and point of purchase design Collateral and publications Environmental design, trade show www.bergeroncreative.com https://cdn.slidesharecdn.com/ss_thumbnails/bcsibrandpositioningpresentationfnl-120912160708-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bergeron-creative-studios-on-brand-positioning/14267634 Bergeron Creative Stud... https://cdn.slidesharecdn.com/ss_thumbnails/andywarholsocialmediav2-120627090359-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/andy-warhol-social-media-v2/13471707 How Andy Warhol Predic... https://cdn.slidesharecdn.com/ss_thumbnails/protradefinancialcreativepresentation-120315165422-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds BergeronCreativeStudios/protrade-financial-creative-presentation-12021849 Protrade Financial Cre...