�ݺ�ߣshows by User: BethSaunders2

�ݺ�ߣshows by User: BethSaunders2 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: BethSaunders2 / Tue, 06 Aug 2019 23:42:28 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: BethSaunders2 So You Think You Know Engagement Strategy? CCMA2019 /slideshow/so-you-think-you-know-engagement-strategy-ccma2019/161722674 ccma2019-soyouthinkyouknowengagement-190806234228
What is engagement strategy? It’s the way you increase the depth of the relationship your members and customers (and other stakeholders, too!) have with your cooperative. Many organizations equate ad campaigns, blogs, discount programs, promotions, events and similar outreach and marketing activities with an engagement strategy. Yet there are important differences between the tactical programs and outreach you implement – and your engagement strategy. One important difference is: engagement strategy considers your members’ motivations and expectations and invites them to act in ways they prefer. Two years ago, Hanover Co-op recognized this. They we were often operating on auto-pilot: running programs yet feeling bogged down in the day-to-day and growing less rapidly than they wanted. Though they’ve been in business for over 80 years with 24,000 members and over $70 million in sales annually, they realized they were losing sight of the co-op’s longer-term vision, and of the varied customers who could help them get there.]]>
What is engagement strategy? It’s the way you increase the depth of the relationship your members and customers (and other stakeholders, too!) have with your cooperative. Many organizations equate ad campaigns, blogs, discount programs, promotions, events and similar outreach and marketing activities with an engagement strategy. Yet there are important differences between the tactical programs and outreach you implement – and your engagement strategy. One important difference is: engagement strategy considers your members’ motivations and expectations and invites them to act in ways they prefer. Two years ago, Hanover Co-op recognized this. They we were often operating on auto-pilot: running programs yet feeling bogged down in the day-to-day and growing less rapidly than they wanted. Though they’ve been in business for over 80 years with 24,000 members and over $70 million in sales annually, they realized they were losing sight of the co-op’s longer-term vision, and of the varied customers who could help them get there.]]> Tue, 06 Aug 2019 23:42:28 GMT /slideshow/so-you-think-you-know-engagement-strategy-ccma2019/161722674 BethSaunders2@slideshare.net(BethSaunders2) So You Think You Know Engagement Strategy? CCMA2019 BethSaunders2 What is engagement strategy? It’s the way you increase the depth of the relationship your members and customers (and other stakeholders, too!) have with your cooperative. Many organizations equate ad campaigns, blogs, discount programs, promotions, events and similar outreach and marketing activities with an engagement strategy. Yet there are important differences between the tactical programs and outreach you implement – and your engagement strategy. One important difference is: engagement strategy considers your members’ motivations and expectations and invites them to act in ways they prefer. Two years ago, Hanover Co-op recognized this. They we were often operating on auto-pilot: running programs yet feeling bogged down in the day-to-day and growing less rapidly than they wanted. Though they’ve been in business for over 80 years with 24,000 members and over $70 million in sales annually, they realized they were losing sight of the co-op’s longer-term vision, and of the varied customers who could help them get there. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ccma2019-soyouthinkyouknowengagement-190806234228-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> What is engagement strategy? It’s the way you increase the depth of the relationship your members and customers (and other stakeholders, too!) have with your cooperative. Many organizations equate ad campaigns, blogs, discount programs, promotions, events and similar outreach and marketing activities with an engagement strategy. Yet there are important differences between the tactical programs and outreach you implement – and your engagement strategy. One important difference is: engagement strategy considers your members’ motivations and expectations and invites them to act in ways they prefer. Two years ago, Hanover Co-op recognized this. They we were often operating on auto-pilot: running programs yet feeling bogged down in the day-to-day and growing less rapidly than they wanted. Though they’ve been in business for over 80 years with 24,000 members and over $70 million in sales annually, they realized they were losing sight of the co-op’s longer-term vision, and of the varied customers who could help them get there.

So You Think You Know Engagement Strategy? CCMA2019 from Beth Saunders

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0 Tools to support moves management /slideshow/tools-to-support-moves-management/127195623 toolstosupportmovesmanagement-190103034545
Learn about moves management strategy and technology tools available to support it!]]>
Learn about moves management strategy and technology tools available to support it!]]> Thu, 03 Jan 2019 03:45:45 GMT /slideshow/tools-to-support-moves-management/127195623 BethSaunders2@slideshare.net(BethSaunders2) Tools to support moves management BethSaunders2 Learn about moves management strategy and technology tools available to support it! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toolstosupportmovesmanagement-190103034545-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Learn about moves management strategy and technology tools available to support it!

Tools to support moves management from Beth Saunders

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0 Engagement Strategy 101 /slideshow/engagement-strategy-101-127195065/127195065 egagementstrategy101-190103031920
Overview of building a customer / member engagement strategy. Move from "getting things done" to "making things happen" by designing programs that engage constituents in your mission and achieving your goals.]]>
Overview of building a customer / member engagement strategy. Move from "getting things done" to "making things happen" by designing programs that engage constituents in your mission and achieving your goals.]]> Thu, 03 Jan 2019 03:19:20 GMT /slideshow/engagement-strategy-101-127195065/127195065 BethSaunders2@slideshare.net(BethSaunders2) Engagement Strategy 101 BethSaunders2 Overview of building a customer / member engagement strategy. Move from "getting things done" to "making things happen" by designing programs that engage constituents in your mission and achieving your goals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/egagementstrategy101-190103031920-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Overview of building a customer / member engagement strategy. Move from "getting things done" to "making things happen" by designing programs that engage constituents in your mission and achieving your goals.

Engagement Strategy 101 from Beth Saunders

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0 Tools to support your moves management strategy /slideshow/tools-to-support-your-moves-management-strategy/125770927 toolstosupportyourmovesmanagementstrategy-181213040632
How to leverage Salesforce and the Nonprofit Success Pack to support moves management. ]]>
How to leverage Salesforce and the Nonprofit Success Pack to support moves management. ]]> Thu, 13 Dec 2018 04:06:32 GMT /slideshow/tools-to-support-your-moves-management-strategy/125770927 BethSaunders2@slideshare.net(BethSaunders2) Tools to support your moves management strategy BethSaunders2 How to leverage Salesforce and the Nonprofit Success Pack to support moves management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toolstosupportyourmovesmanagementstrategy-181213040632-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> How to leverage Salesforce and the Nonprofit Success Pack to support moves management.

Tools to support your moves management strategy from Beth Saunders

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/ccma2019-soyouthinkyouknowengagement-190806234228-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/so-you-think-you-know-engagement-strategy-ccma2019/161722674 So You Think You Know ... https://cdn.slidesharecdn.com/ss_thumbnails/toolstosupportmovesmanagement-190103034545-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tools-to-support-moves-management/127195623 Tools to support moves... https://cdn.slidesharecdn.com/ss_thumbnails/egagementstrategy101-190103031920-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/engagement-strategy-101-127195065/127195065 Engagement Strategy 101